"The problem of car core shortage is getting worse and worse, and it is not easy to buy a car now!" Indeed, the tide of "lack of core" has affected the automotive industry for too long, and the latest research report of Haina Financial Group's research institutions shows that the global chip delivery time in February 2022 increased by 3 days month-on-month to 26.2 weeks, and buyers have to wait for more than half a year on average.
Why have cars been affected longer than other industries? Because hundreds or even thousands of chips are needed to build a car, the lack of any one will slow down the production rhythm! Therefore, in the most serious period, many auto giants have reduced production, and some factories have even suspended work for a short time.
So the question is, during the "lack of core" period, as a consumer, do I still buy a car?
Xiaobian thinks, of course, first look at the sincerity of the enterprise!
At present, many enterprises mainly based on new energy vehicles have adopted the response plan of "delivery first, follow-up compensation" to solve the demands of consumers to pick up the car in time and give certain compensation. Representative delivery schemes such as the ideal ONE, the radar is delivered first and then the radar is replenished, and the owner is given points equivalent to 1,000 yuan, and promises to reload the radar for free. Similarly, there are Xiaopeng Motors and Nio Motors.
Luxury car brands such as BMW and Audi ushered in configuration adjustments, of course, these have informed consumers in advance, fully respecting their right to know and choose. If Audi provides a remote control key and a mechanical key tooth when delivered, and promises to supply it in the future, consumers complain that at least many people accept it.
Also showing sincerity and transparency is SAIC Volkswagen, its Langyi model due to the lack of core, the company promised to install after-sales original accessories, the original car machine enjoys the same quality guarantee. The manufacturer also requires the distributor to clearly inform the user during the sales process by signing the user notice or by stating in the sales contract.
Xiaobian also noted that under the pressure of "lack of cores", there is another aspect of auto companies that is not often mentioned that is undergoing an unprecedented test - the sales model.
As we all know, the traditional car sales model is nothing more than wholesale + retail, and dealers act as "middlemen" to build a channel between enterprises and consumers. However, with the development of the times, consumers not only have more channels to obtain information, but also pay more and more attention to their rights and interests. Therefore, under the traditional model, problems such as price opacity, poor communication between manufacturers and consumers, and difficulty in supervising services are becoming more and more obvious. Under the environment of "lack of core", it is not difficult to see that if enterprises can communicate solutions with consumers in a timely and effective manner, it will greatly help their sales and word of mouth.
Taking the direct operation model represented by the new forces of car manufacturing as an example, this model is more convenient for direct dialogue with users, and the processing is more flexible, which can quickly resolve user complaints. For some traditional car companies, it is not easy to deal with the problems caused by the strong attack and the "lack of core" tide launched by new forces at the same time, and these companies that are used to try new models are quite bold. North and South Volkswagen uses the ID. series to try agency system and direct storefronts, providing consumers with transparent and unified prices and efficient direct connection interaction, effectively revitalizing the resources of existing dealers, and closely intertwining online and offline. Dongfeng Citroen tests user operation with versailles, GAC Toyota uses the app as a direct purchase channel for Highlander to control offline price increases, and other cases also prove that a considerable number of enterprises have begun to create "resilience" through sales models.
We must admit that the impact of "lack of core" or 2022 has gradually risen from the unilateral rise of manufacturers to the dilemma that the market and consumers need to face together. As ordinary consumers, we have to face the status quo and understand the dilemma. At the same time, Xiaobian also recommends that you go to the store to communicate with dealers, and consult the current configuration changes and car purchase policies in depth and meticulously.
It is believed that enterprises and consumers who have jointly experienced the "lack of core" test can better understand the importance of communication and build a benign and orderly market.