The zhou suming era of this world may have ended, but the era of this world that he created is beginning.
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Text | Zhijiu Team (ID: XNzhijiu)
On-call editing | Little knowledge
After the millennium, the rapid development of the market economy ushered in a large number of people with lofty ideals, and The second wave of China's "sea business wave" occurred at that time. In addition to the well-known Ma Yun, Liu Qiangdong, etc., more social small units have also created a new trend of the times.
In 2001, in Xinghua City, Jiangsu Province, Lu Xingwu, who had been a journalist and teacher, began to think about changing careers, and on the eve of the opening of the "Golden Decade" of Chinese liquor, he firmly chose the liquor industry and chose the local brand of Jiangsu that was not a good student at that time - the present world that was created on the basis of Gaogou in 1996.
Lu Xingwu's move must have an element of "gambling", but there is also his judgment, he firmly believes that the unique "yuan" culture of this world is the unique value expression of Chinese liquor, and also chose to believe that Zhou Suming, who took over as the chairman of this world in 2000.
Xinghua City, Jiangsu Taizhou City escrow county-level city, population of less than 100 people, is not the best area to do the liquor business, with the grasp of opinion leaders, open up terminals and consumers and other measures, Lu Xingwu in Xinghua has done more than 100 million consecutive years, for the deep possession of the wine industry in the province to write down a thick ink pen, but also let it become the first person in the actual marketing of China's liquor industry, its book "Wine is sold this way" compiled according to this experience has become the object of pursuit of wine merchants.
A hero of the times was born in this way, lu Xingwu was subsequently awarded the "Special Contribution Award" by the present world, and hired as a marketing consultant, which is the first person in the history of the present world, and the push for this typical is the chairman Zhou Suming, who is almost contemporary in the world, who firmly believes in the value of the world.
Yesterday, Jiangsu Jinshiyuan Wine Industry issued the "Announcement on Changing the Chairman and Legal Representative". Due to his retirement at an old age, Mr. Zhou Suming resigned as chairman of the board of directors, director, chairman of the strategy committee of the board of directors and member of the nomination committee.
After his resignation, Zhou Suming will serve as the honorary chairman of the company.
XN Zhijiu Editorial Department believes that although the Zhou Suming era of the present world is officially over, the era of the present world that it created is opening, which not only includes the market system such as Lu Xingwu that it created, but also includes the brand, product and cultural value of the present world.
22 years and "three eras"
In 1982, at the age of 20, Zhou Suming graduated from the English Department of Huaiyin Normal University with a major in English, and then entered Lianshui Middle School to teach. Two years later, Zhou Suming was transferred to the government department.
Before taking charge of the present generation, Zhou Suming served as deputy secretary and secretary of the Lianshui County Committee of the Communist Youth League, deputy director of the Lianshui County Material Bureau, secretary of the Party Committee of Xiaoliji Township of Lianshui County, director of the Office of the Lianshui County People's Government, member of the Party Group, member of the Standing Committee of the Lianshui County CPC Committee and director of propaganda.
His rich work history makes him not only a strategist with a broad vision, but also a down-to-earth and calm doer. After accepting this world that is not in a good situation, he fully demonstrated his talent in this regard.
Since Zhou Suming began to take charge of the present world in 2000, the revenue of the world has increased from less than 200 million in 2000 to about 6.5 billion in 2021, ranking among the top ten listed liquor companies in China.
In Jiangsu Province, the present world is even more comparable to Yanghe. As an established wine company, the brand strength and sales volume of this world are inseparable from the guidance of Zhou Suming, the helmsman.
To put it simply, he promoted the three qualitative changes and iterations of the present world, creating the "three eras" of the development of the present world after the millennium.
(1) From 2000 to 2020, the relationship in this world is "from small to large"
From the creation of the brand in 1996 to the appointment of Zhou Suming in 2000, the revenue of the present world has hovered around 100 million, facing problems such as slow development and low brand influence. In December 2000, Zhou Suming entered the present world as the chairman of the board. At that time, the world did not realize that this government official who was in danger would be the hero who would promote his development for more than two decades.
On August 18, 2004, when the consumption of liquor was upgraded, Zhou Suming thought about how to seize the general trend of the industry on the basis of this world, and the guoyuan brand came into being, and quickly won the favor of the market with the brand proposition of "becoming a big thing, there must be a fate" and the brand occupation of "leader-level courtesy wine". Since then, this world has adhered to the dual brand operation of this world and the national edge to achieve high-end possession.
In 2009, the sales of the present world exceeded 2 billion yuan, achieving profits and taxes of 700 million yuan, and the tax in the warehouse was 427 million yuan, an increase of 48.26% year-on-year, entering the ranks of "China's top ten enterprises in the liquor manufacturing industry".
(2) From 2009 to 2019, the fate of this world is "from big to strong"
In 2009, the present world has achieved a "big" breakthrough in the history of self-development, and there are still many problems left for Zhou Suming to solve, not only to face the pressure of the rapid development of the Yanghe River in the province, but also to face the squeeze from the head of famous wine.
Only Yamato's "getting rich" cannot solve the problem, and "getting strong" can resist competitors and develop steadily.
The market is the first workshop of the enterprise, and the key to the rise and fall of the enterprise lies in the market. In 2012, "Boss Su" Yanghe launched a nationwide strategy and shifted the focus of expansion to outside the province. Seizing the opportunity, this world has increased the launch of high-end and sub-high-end products Guoyuan V series and Guoyuan K series, and actively occupied the provincial market.
In addition to occupying the province and product upgrades, what really makes this world "stronger" is that it has more discourse power in the Chinese liquor industry family. In July 2014, Jiangsu Jinshiyuan Liquor Co., Ltd. was listed, which became a landmark event of "strong" Jinshiyuan.
With the help of the capital market and the end of the in-depth adjustment period of the superimposed wine industry, enterprises such as Jinshiyuan, which have the advantage of a good base and have completed product upgrades in advance, have ushered in the second round of development opportunities. In 2016, Zhou Suming focused more on high-end to build the strong competitiveness of enterprises, repositioned the high-end product "Guoyuan", and upgraded it from "Jiangsu high-end liquor innovation brand" to "China's high-end medium liquor".
Since then, Guoyuan has become a decisive son in the development of the wine industry in this world.
In the first half of 2019, the sales of the Guoyuan brand has reached more than 70%, and the current Shiyuan has also become the leader in the sub-high-end market with the Guoyuan brand. On the basis of the "Kai" series of Guoyuan, Jinshiyuan launched V9 in the same year, and continued to enhance the high-end value and product structure of Jinshiyuan with Qingya Sauce Xiangka Bit Supai Sauce Wine.
During the 13th Five-Year Plan period, Jinshiyuan Liquor Industry became the only liquor company among China's liquor listed companies to take the lead in breaking through 5 billion yuan to open the 10 billion channel, triggering a new round of big speculation of the liquor 10 billion club.
(3) In 2021, the prelude to "from strong to super" will be kicked off
In 2020, the general trend of the industry has been determined, and at the same time, Zhou Suming's journey in this world will also end. In November of that year, in order to complete the transfer of power in the wine industry, Zhou Suming first withdrew from the position of general manager and was succeeded by Gu Xiangyue, who also took over the post of chairman of the board of directors of this world.
Being able to complete the two core positions of general manager and chairman within two years also benefits from the increasingly mature and stable organizational system of the wine industry created by Zhou Suming.
In the announcement, The Present World fully affirmed Zhou Suming's contribution, "During his tenure of more than 20 years, Mr. Zhou Suming has been conscientious and diligent, and has made irreplaceable contributions to the company's standardized operation and healthy development, corporate governance, strategic planning, market construction, brand building, especially the successful listing." ”
In the final stage of his tenure, Zhou Suming did his best to draw a blueprint for the development of tens of billions of yuan for this world, and made a good start.
In 2021, Imayai is expected to achieve operating income of 6.3 billion yuan to 6.5 billion yuan, an increase of 23%-27% year-on-year; net profit attributable to shareholders of listed companies is expected to be 1.9 billion yuan - 2.1 billion yuan, an increase of 21% - 34% year-on-year.
In the first quarter of 2022, Imashiyuan expects to achieve a total operating income of about 3 billion yuan, an increase of about 25% year-on-year; and a net profit of about 1 billion yuan, an increase of about 24% year-on-year.
It can be seen from the higher increase that the prelude to the development of the "from strong to super" of the present world has opened, so we say that the super era of the present world created by Zhou Suming is opening.
Two "Industry Creations"
As mentioned above, in the past 22 years, the world has been facing the squeeze from famous wine companies inside and outside the province, and its development path must take a pragmatic approach, and we rarely see Zhou Suming's "high talk" in the public stage of the industry.
This low-key runs through the market building of enterprises, pays more attention to the precipitation of the market, and is also manifested in the cultivation of internal skills.
From the perspective of China's wine industry, Zhou Suming also unexpectedly completed two "industry creations": one is the creation of a brand of cultural differences; the other is the practice and leadership of automated brewing in the wine industry.
Zhou Suming once said: "The culture of the relationship is the soul of the world and the deepest cultural soft power of the world. ”
Yuan culture is the root and soul of the brand building of this world. At the beginning of the 21st century, this world is unique, relying on brand culture to "come back to life", and this experience is worth learning from other liquor companies.
In 2001, Zhou Suming used wine and yuan as the keyword to create a unique wine culture, which was used as the core of the brand. For the brand guoyuan under the umbrella of this world, Zhou Suming also said that "there is a fate in this life, no regrets in this life" and "to become a big thing, there will be a fate". The difference between the brand of this world pays attention to the public and advocates "widespread good fortune", while the national brand pays attention to the minority, advocating "getting along with big things, accompanying success, and toasting heroes". Looking at these two, we can see the traditional feelings of home and country and cultural self-confidence in the hearts of people in this world represented by Zhou Suming.
In addition to "getting together" everywhere, Zhou Suming's other thinking to the industry is that he actively completes the practice of automated brewing.
As one of the earliest liquor enterprises to carry out automated brewing, Jinshiyuan actively empowers the liquor industry, sets a benchmark for scientific and technological innovation, and is an industry pioneer who promotes the automation and intelligent restructuring of liquor.
Zhou Suming understands the importance of technology, once said: "Unable to produce good base wine, just like a person can not control their own destiny." ”
From 2004 to 2015, Imamoto actively used modern science and technology to improve traditional production processes, and completed two leaps from semi-mechanization to mechanization and from mechanization to intelligence. In 2015, the loading robot production line of Jinshiyuan Liquor Industry was officially put into operation, which is the first intelligent brewing production line of liquor in China, and its wine production rate, excellent wine rate and quality are far ahead, and won the first prize of China's liquor industry science and technology progress.
"Gu Xiangyue era" conjecture
In two years, Gu Xiangyue and Zhou Suming smoothly handed over the positions of general manager and chairman, which means the beginning of the Gu Xiangyue era in this world.
This is also worth looking forward to for the sprint of tens of billions of this world.
At the end of 2021, Gu Xiangyue's interview with Xinhua Network reflected how the current world under his leadership will develop.
1. Differentiated competition. It includes two aspects: brand culture and technological innovation. In terms of brand leadership, it has shaped the brand of human culture and personalized yuan culture. In terms of innovation-driven, based on the differentiated shaping of quality advantages, a high-end quality value expression system is established.
2. The embrace of culture and science and technology has formed the core competitiveness of this world. High-quality development should play a "combination fist" of innovation. To grasp innovation is to grasp development, and to seek innovation is to seek the future.
3. Build the yuan culture brand at a higher level, grasp the development focus, highlight the "three modernization strategies" of differentiation, high-end and nationalization, and fight the "four major battles" of the national edge V series offensive battle, the K series promotion war, the current world edge brand activation war, and the breakthrough war outside the province.
It is worth noting that the industry has a positive opinion on Gu Xiangyue's succession, evaluating that he has gone deep into the market in recent years, is close to the market, has a strong sense of distress, and has a clearer understanding of the company's own advantages and disadvantages and corresponding solutions. In the internal and external meetings, Gu Xiangyue showed a strong spirit of struggle, such as the establishment of a 35-person business department outside the province, reflecting his determination to expand the company outside the province.
"A generation has a generation's mission and responsibility. At the important moment when the world is leaping forward to a higher goal to catch up, I take up this heavy burden and feel that the mission is like a rock and the responsibility is like a mountain. Gu Xiangyue, the new class leader of this world, said yesterday that he would use the spirit of relay to stubble after stubble, and hand over qualified answers with the practice of continuing to struggle.