Hello everyone, I am your little bow. This article mainly talks to you about the topic of virtual idols, and it can also be regarded as sending out some of its own superficial views and my own myths. This article has long wanted to write, some time ago in the media management and management course, some students analyzed the virtual idol. Xiao Ju prefers to explore the operating mechanism of virtual idols from a psychological level, because this course is biased towards communication and economics, this student basically talks about the background of virtual idols and the survival mechanism behind them.
The reason why Koju was interested in this classmate's report was not because she robbed me of the topic of my plan (which would be the case later in the student number), but among the specific examples she gave, the most prominent ones were Hatsune Mirai and Luo Tianyi. Xiao Ju didn't think the two examples she gave were bad, in fact, talking about virtual idols must not be able to avoid these two. After all, Hatsune Mirai was the world's first virtual idol to use holographic projection technology to hold a concert, and Luo Tianyi was the most famous virtual idol in Chinese mainland.
But the main myth of Xiao Ju is that from the division of virtual idols, Hatsune and Luo Tianyi are more of a technical mechanized form, while the virtual artists represented by Jiaran are what we commonly call "leather jacket people", which are "middle people", but in some ways, the latter is intentionally or unintentionally ignored by the academic community. Obviously, from this point of view to divide the type of virtual idol, "leather jacket people" have the availability of human and technical interblocking, from this point of view, virtual idols are dual.
The reason is because the "leather jacket people" are too trendy, otherwise how can they not be deeply explored? However, the "metacosm" that only exploded in the second half of last year was discussed and prospected in the journal one by one, as if the metacosm would bring the word "ultimate" to "communication science", and vtuber was almost impossible to search on the knowledge network. Whether searching for "vtuber", "Jiaran", "asoul" or "Lehua", there are no relevant results, which shows that Jiaran cannot be used as a topic to provide an example for the study of virtual idols, but in fact, Jiaran can bridge the fracture of the academic community's research on virtual idols.
Of course, another reason is more heartfelt because the "leather jacket" virtual idol represented by Jiaran is in a relatively niche two-dimensional subculture position, whether it is "Jiaran" or "asoul", it does not have the so-called "representative". To be honest, this reason seems to be more reasonable, but it does not stand up to scrutiny. Not to mention that Jiaran and Asoul are hot virtual idols in China, which is not limited to the general feelings given to the audience under the "information cocoon" created by big data, not to mention that the domestic paper topics are often biased towards "niche" and "unpopular", which is really incredible.
Of course, writing here, everyone can also accuse Xiao Ju, thinking that my fan filter is too heavy, but the duality discussion for virtual idols is indeed of some value. Not only from the perspective of economics, but also from the perspective of communication, psychology, sociology and other disciplines, there is also room for discussion. Therefore, Xiao Ju finally thought of a more reasonable reason. Whether it's Jiaran, asoul, or even earlier, hololive, these virtual idols are often known only to some young scholars, and even if they want to explore the topic of "virtual idols", they will have to turn to Hatsune and Luo Tianyi, because most of the journal editors probably really know this.
Writing here, after all, this is not a serious article, Xiao Ju himself of course also hopes to achieve the freedom of the paper, if Xiao Ju painstakingly writes a paper about asoul, the final result may also be laborious and unflattering, and the right should be Xiao Ju's own disease-free moaning. However, I still feel that the instrumental rationality and value rationality of exploring virtual idols have a certain value to fill the current theoretical gaps, especially after the "leather jacket man" has become a thriving industry, it is more necessary to discuss. Koju also hopes to discuss virtual idols with you on a regular basis, rather than just hatsune mirai and Luo Tianyi becoming representative theoretical topics.