Points for purchase, do not "swing rotten"!

I wanted to save some money,

The result costs more,

Many people have suffered the dark loss of points exchange.

Recently, some consumers have reflected,

Exchange your own points + cash for goods,

Unexpectedly, the cash spent,

More than offline supermarkets and e-commerce flagship stores.

This is a bit excessive.

What is the purpose of saving points? Just for the pit?

There are mysteries in commodity pricing

The same item,

Sold in different places online and offline,

There is a difference in price,

As long as it is in a reasonable range,

There's nothing you can't do.

The price of the item in the Points Mall

Also related to suppliers, logistics, etc.,

There are low ones, and naturally there are also high ones.

The total price high is understandable,

What is hard to accept is that

With points, the price is higher than other channels.

Commodity pricing power is in the hands of merchants,

And how much cash can a point be used for,

Rules such as how many points can be used for a product,

It is also formulated by merchants.

The sincerity of the merchant is questionable.

The reason for the high price,

Some people say that it is the cost,

Some people say that the rules are unreasonable, the service is not in place,

It's a problem of ability, a problem of service awareness,

Some people think that this is a means of point marketing in itself.

It is a kind of intentional guidance,

For example, in this way,

Let you trade for other higher-margin goods.

In short, high-priced cutting leeks,

The result is disgusting consumers,

Stingy, shallow, short-sighted.

Hurt the hearts of old customers

Consumers focus on the exchange experience,

It is to buy affordable goods,

There is no obligation to consider issues such as cost for merchants.

With points, you have to spend more money,

The losses are not large and the insults are extremely high.

The integral mode is widely used,

We have formed the expectation that the points can be discounted,

When you do the card, when you consume, you say it all over the place,

The points are given quite generously,

When it comes to redeeming and using,

It was a great disappointment.

The price is not discounted,

Consumer recognition and loyalty to the merchant is discounted.

Why don't they care about points redemption?

Rather than losing a little profit,

The loss of old users is undoubtedly a greater loss.

However, there are still some merchants who have no fear,

It seems that there is no fear of offending consumers in the exchange of points.

An important reason is that

Points redemption is not their core business.

Set up a points store,

Not to compete with other shopping platforms,

Rather, it is an adjunct to maintaining customer relationships.

Grasp the main, do the key,

Understandable.

But know,

Although points are not mainstream business,

It is also where the image lies.

In this big system,

The role of the integral is to make a profit by appropriate concessions,

Stabilize customers, gain goodwill,

There is also considerable room for profit.

Poor operation,

The branches and leaves are sick,

Failure to diagnose and treat in a timely manner,

It also hurts the root cause.

Balance gain and concession

It's not just a price setting issue,

Zero clearance, high exchange threshold,

False offers, product quality is not up to par, etc

It also plagues the majority of consumers.

No one's points are born out of thin air,

That's a dime.

This wealth, consumers cherish,

Merchants should also pay attention.

It is necessary to continuously improve the operation mode and business model of the mechanism,

Clear rules, active implementation,

Seek a balance between gain and profit.

More sincerity,

Don't always make a crooked mind,

But a sheep can be vigorously strained.

In the face of unreasonable rules,

People will vote with their feet,

Shop around.

Any store, no matter how unique it is,

Ignoring consumer demands, playing with consumers,

will increase the probability of being replaced.

Have you ever encountered a points exchange routine?

Source: CCTV