Author | Skye Edit | Doge
While the times are developing rapidly, playing games is no longer a "plaything", and the new model of P2E (Play-to-Earn) has enabled the game industry to appear in front of players in new ways.
On April 6, Ready Player Dao announced a $10.2 million funding round at a valuation of $150 million, led by The Chernin Group and joined by Sterling VC, 1kx, Hashed and Consensus Mesh.
Ready Player DAO is a decentralized autonomous organization of game enthusiasts and metaverse explorers dedicated to harnessing collective power to create a level playing field for all. Ready Player Dao allows people to access games and earn assets such as Token or NFT by renting game assets represented by NFTs.
The past year is not only a year of NFT explosion, for global development, the new crown epidemic has also led to a large number of people unemployed, economic downturn, the Philippines as a labor force population output and tourism as the economic pillar of the country, a large number of unemployed people turned to P2E (Play-to-Earn), game development is also more and more diversified, whether it is a small rookie or an old leek, do no matter how many raiders and research are ultimately unable to play the project side, lower the threshold, It is also becoming more and more important to develop new strategies such as upgrade strategies, so the blockchain game guild came into being.
Imagine what changes it would make if the gold coins you found in the game world could be traded for real coins, and now, games like Axe Infinity do a good job of achieving that.
Yield Guild Games (YGG), a decentralized governance game guild organization in the Philippines, is currently the largest game guild, Axie Infinity's explosion, driving the P2E fever, and in fact, the game guild YGG is an important driver behind it.
In March 2021, YGG publicly issued its own governance token of the same name, YGG, from a game guild that only relies on AXIE to obtain major revenue to a worldwide DAO organization, and the management of DAO is also improving, and then it has received well-known investments such as FTX exchange, a16z and so on. The Game Guild provides players with low-cost, fast access to the bracelet game, training services, and "gold" strategies to help them get into the game quickly. With the development of blockchain games and the continuous expansion of the NFT industry, YGG is also extending its own territory, truly expanding to the meta-universe, not only investing in game NFT, but also investing in meta-universe real estate, NFT collectibles.
Taking YGG as an example, the main operating models of game guilds are as follows:
Build a global community of players to earn rewards by playing games, renting out or selling YGG-owned NFT assets for a gain;
Achieve THE GOVERNANCE OF THE DAO, allowing communities to participate in the development of the guild through proposals and votes;
With a large number of player resources and financial advantages, you can directly participate in the game from the private equity round, and then carry out ecological construction of the game later in the game.
Guilds derive from coin prices and NFT gains or early mining rewards, and then develop into a positive cycle in the future.
Unlike game unions like YGG, while RDs are still in the early stages of development and THE DAO's governance has yet to be promoted by members, RPG pushed the DAO's vision from the very beginning to a commitment to using collective power to create a fair gaming environment for all.
RPD will use this financing to scale up across the gaming and revenue ecosystem, and RPD is positioned to expand and grow its community, education and investment programs. Will help with the mass adoption of this new player ownership model. Through education, we will help others understand why we are so passionate about playing games and the potential to win games. As games evolve, digital asset ownership will turn the balance of power back to players by rewarding them for their key role in the success of the gaming ecosystem.
Dao has raised more than 1,000 ETH and deployed capital to Axe Infinity through the acquisition of Axes, Land and AXS, with a community of over 10,000 gamers with high player activity and high incentive to beta test new games. Its business model is mainly concentrated in: deployment, content creation, investment, and its operating model is mainly:
Invest in gaming economies through asset acquisitions, strategic partnerships, and guild development
The toolset and processes needed to build P2E and DAO ecosystems
Empower virtual communities and the real world by combining within-community scholarship programs with real-world partnerships
Develop esports scenarios that make a living from games by cultivating top talent
The game guild is an important part of the gameFi field, the competition for guild projects is very homogeneous, the benchmark of the YGG game guild, in contrast, RPD is more like a thoughtful mature businessman. With the popularity of games and the diversification of the game market, players have to face the problems of high investment and low returns, reduced revenue and increased difficulty of gold. There are more opportunities in this track, and only the derivative services provided behind it can reflect their differences and achieve sustainable development.