On the evening of April 6, Vidda, a cutting-edge consumer electronics brand, released its new gaming TV Evo X55. Following the deep cultivation of the new category of "music", we will continue to focus on the potential needs of young people and improve the product matrix of the "game" series.
It is understood that focusing on the hardware, software and services that gamers are generally concerned about, Vidda's new game TV Evo X55 has joined hands with JD.com to upgrade the experience again and open the era of game TV 2.0 on the basis of the previous HDMI 2.1 interface, 4K/120Hz quadruple high brush, VRR variable refresh rate, ALLM automatic low-latency game mode and so on. Custom gamepad as standard, boot-up to play; With its own cloud game platform and free cloud game members, you can play a large number of explosive games without a game console; After-sales service such as one, free hanging rack, high-end customer service, only change and no repair, white stripe interest-free, etc., to ensure the best game experience for players.
Previously, the consumer group targeted by game TV was mainly console gamers. However, with the explosion of the cloud gaming market, the improvement of TV performance, the pursuit of immersive audio and picture experience by gamers, and the popularity of AR/VR games, gaming TV is replacing the "small screen" and becoming the first choice for gamers. According to the data of Aowei Cloud Network, the retail sales share of game TV in China's color TV market has accelerated since last year; According to Jingdong home appliance data, game TV sales in 2021 soared 27 times, becoming the most important emerging category of high-end TV.
Based on Vidda's keen observation of the young market, in September 2021, Vidda released an 85-inch "giant screen king", focusing on the needs of young people for video games, equipped with a new generation of video interface HDMI 2.1, VRR variable refresh rate, double 120Hz high brush screen and other new generation technology, which can be called a new generation of game viewing artifacts. In addition to the Evo X55 jointly customized with JD.com, the game TV X series released this time will also launch different size segments such as X65 and X75 to meet the differentiated needs of different players for different game scenarios.
In the past, several of the major features of gaming television were in high-end television. Now with the advent of the Vidda X series of high-quality and price-specific models, it is bound to set off a wave of game TV popularity, and game TV may break out in 2022. According to IDC data, 140 million displays will be sold worldwide in 2021, with esports displays accounting for 16%. Benchmarking the new track of game TV, global TV sales will be 210 million units in 2021, and the market capacity of game TV will reach 33.6 million units, and the future can be expected.