Once upon a time, the adaptation of popular novels was very popular with the audience, but in recent years, this popularity has decreased, and in the past, with the influence of big IP, the film party closed its eyes to collect money, and now the film is still not good at the box office. During this period of the New Year file, there was a big IP adaptation of the blockbuster box office on the street, it is the non-line director's "Ghost Blowing Lights of Yunnan Worm Valley".
The "Ghost Blowing Lights" series is one of the hottest big IPs in the Chinese film industry, and the "Dragon Hunt" starring Chen Kun, Huang Bo, Shu Qi and others 4 years ago has exploded for 1.679 billion yuan, which is at least equivalent to more than 2.5 billion yuan now. "Yunnan Bug Valley" is the most amazing chapter in the "Ghost Blowing Lights" series, the plot of the novel is full of dangers, the scenes are grand, the characters are prominent, and it is the chapter that fans are most looking forward to. Unfortunately, the film has a new cast, and the actors in the film are all new faces, and the audience does not know the box office.
"Yunnan Bug Valley" stars Cai Heng, Gu Xuan, Yu Heng, Cheng Taishen, Ma Yuke, Chen Yucheng and others. The film tells that Hu Bayi and others due to previous exploration, there are eyeball marks on their bodies, this mark carries a curse, which will endanger the lives of everyone, it is rumored that the cloud dust beads can unravel the curse, and it was once placed as a funerary product in the tomb of the king of the ancient Dian Kingdom, Hu Bayi and others can only go deep into the miasma land, and then explore the story of the ancient tomb.
The most taboo thing about popular big IP is that there are several sets of lineups to act, the world's hegemonic singing is also blind, of course, the final decision on the actor is the film company, have you ever seen "Harry Potter" change the male lead? Has "Pirates of the Caribbean" changed the male lead? At that time, the box office reputation of "Nine-Story Demon Tower" did not meet expectations and had already received a "lesson", and now with Chen Kun's version of the classic in front, it is too difficult for others to challenge the role of "Hu Bayi", not to mention that the characters played by Huang Bo, Xia Yu, and Shu Qi are also very classic.
If "Yunnan Bug Valley" follows the original team of people and horses at the box office of at least 3 billion yuan, it is a pity that the film side is too confident, or it is that it wants to "make money" and does not plan to make a good movie. From the publicity of the film side, it can also be seen that it is too self-inflated, what special effects are cool, impact the visual nerves, experience the exciting jungle tomb exploration, etc., many viewers can't see half of it, Douban is only 3.5 points, what level of this film will "blush" itself.
The New Year box office competition is so fierce, word of mouth is equivalent to self-severed arm, the film began to be very optimistic about the theater, the first day of the queue of 103,000 times, but only received 64.5 million yuan on the day, the average audience attendance rate of only 17, the result was "abandoned" by the theater the next day. New Year's Day small holiday "Caller" and "Aquaman" earned soft, "The Last Night of the Earth" on the cross-Chinese New Year's Eve to collect 260 million, the same "bad film" Tang Wei new film a day to earn explosive, it is really "the same people do not have the same life, people are more popular than dead".
"Yunnan Bug Valley" is currently 2.81 million real-time (as of 17:30), the cumulative 138 million yuan in 5 days of release, today the whole day will also break through 140 million in the early 140 million bar, the world's hegemonic big IP box office is dumb, his appeal is worse than Chen Kun? In fact, the lineup of this film is backward in all directions, who are Cai Heng, Gu Xuan and others? I believe that many viewers are very unfamiliar with them, right? Big IP has no support from big stars, the box office power is at least reduced by more than half, not to mention the quality of this film is not good, and the final box office fiasco is also expected.
Chen Kun in the film industry how to say how to say is also able to stand alone in the strength of the small student, his popularity appeal is the strongest superstar level in the film industry, passers-by audiences as soon as they see his name instantly feel that the film is reliable and interested. The world's hegemonic singing of "Ghost Blowing Lights" is very popular, but for many passers-by audience is still very strange, "Yunnan Bug Valley" and there is no actor familiar to the public, many people do not know what kind of film this is, the film's directorial level is not good, he simply can not control such a grand blockbuster.
"Yunnan Bug Valley" was released for 5 days at the box office of only 140 million, the world's hegemonic big IP box office dudd fire on the street, what do you think? The film's box office fiasco is mainly because the reputation is too poor, but can not ignore the producer behind it, this movie Huayi brothers have participated in the investment, producers: Wang Caixia, Wang Zhongjun, Wang Zhonglei, co-producers: Sun Zhonghuai, Peng Xinliang, Ding Zishuo, Wang Xinning, Zhang Jiaming, Xiao Fei, Gao Yang, Chen Rong, see this list is not difficult to understand why the box office is so street-catching.
"Yunnan Bug Valley" from the producer's name ranking to see Huayi investment should account for the majority, in 2018 Huayi's box office results set an embarrassing record, and now the new film has pounced on the street "two kings" helpless. I wanted to make a lot of money with the help of the big IP of the world, but the box office was dumb, and the big IP of the world was also "saved" from Huayi, what do you think? Welcome to discuss!