New Gangu News [Reporter Wang Zhijun] Hemp shoes are a famous specialty product of Gangu. In 2017, Gangu Hemp Shoes was shortlisted for the provincial intangible cultural heritage list. As a leading enterprise in the production of local hemp shoes, Gangu Yalu Ren Hemp Weaving Shoes Co., Ltd. has continuously tapped the cultural potential of hemp shoes to enhance product image, increase industrial value, and gradually strengthen traditional characteristic industries.
In the exhibition hall of Gangu County Yalu Ren hemp weaving shoes Co., Ltd., a variety of hemp shoes with novel styles and avant-garde designs are neatly arranged. From the very beginning, the company only had one kind of hemp shoe production and sales, and now has a total of more than 200 kinds of products such as single shoes and cotton shoes based on hemp weaving technology, which is the excavation and exploration of cultural connotation and value, which provides impetus for the development and prosperity of the hemp shoe industry.
Guo Juan, director of operations of Gangu County Yalu Ren Hemp Weaving Shoes Co., Ltd., said that in order to let more people and groups pay attention to our hemp shoes and use our hemp shoes, we have also integrated many cultural elements into our hemp shoe design on the road of exploration in recent years.
Based on the traditional hemp weaving process, the "culture +" model of designing and producing products that meet the market demand and consumers' aesthetic tastes is the secret of the company's hemp shoe industry to continue to grow bigger and stronger. Over the years, the company has been with tsinghua academy of fine arts, Beijing Institute of Fashion has a long-term in-depth cooperation, the development of hemp shoe products have also won many national, provincial, municipal and other levels of competition in the innovation category awards, but also in October 2021 and the Forbidden City Cultural Service Center reached a cooperation agreement, thus giving more cultural connotation to hemp shoe products.
Guo Juan told reporters that the pattern embroidered on this shoe is all hand-embroidered, this pattern comes from the pattern on the cultural relics of the Forbidden City, and this fish position is a ruyi shape, very auspicious, meaning that there is more than one year.
At present, more than 40 hemp shoes produced by the company have preliminarily passed the acceptance of the Forbidden City Cultural Service Center and will be listed in batches. In the later stage, the company will also devote itself to the research and development of hemp bags, clothes and other products, so that consumers can enjoy more abundant products at the same time, understand and feel the charm from the intangible cultural heritage.
Guo Juan said that you can use their resources, and then in Beijing to put our hemp shoes to the ground, continuous running-in, and constantly improve themselves, while thinking that in the second half of this year, we will focus on the construction of our hemp shoe culture museum, so that all customers who come into the store in the future can learn about the culture of our hemp shoes in the process of buying hemp shoes.
Editor: Yang Yanru
Editor-in-charge: Wang Cunlu