Listening to other people's stories is always full of drama, as if it is easy to succeed in doing one thing. Therefore, many people think that successful business models are so simple, creating products, and then as long as they can meet the needs of consumers, they can meet the requirements of the market and let the market pay. Is this really the case? Jumi Preferred does not think so.
Today's business era model has been transformed, from the traditional offline business model has shifted to online, and the live broadcasting industry has also emerged. After six years, how to quickly establish a stable and real connection between anchors and paying users and live broadcast fans for the live broadcast platform that has survived in the thousand broadcast war is far more urgent than how to go out of the circle. In order to help newcomer anchors with talent literacy to win time, the Douyin live broadcast room came into being.
Jumi Preferred found that in the past live broadcast mode, users needed to find their favorite anchors in the vast sea of people, and high-net-worth users who were more concerned about talent and personality charm needed to invest more time to find their favorite anchors. In the live broadcast mode implemented by Douyin, users become the promoters of anchors, anchors participate in competitions, obtain performing arts and traffic resources provided by the platform, and users also find more charm in the process of anchor cultivation.
Under this variety format, the social relationship between users and anchors is rapidly brought closer, and anchors bypass the accumulation period of bitter sitting, are quickly discovered by more users, and gather fan popularity, while high-net-worth users can find more flashpoints of talent anchors in the game and form a deeper emotional connection.
In the live broadcast room, there are many ordinary people or small masters, who can be used as a dark horse. Anyone can turn the tables against the wind and succeed. Therefore, the world of live broadcasting is also a world of change.
The mutual achievement of users and anchors brings more possibilities for everyone. Not only does it act on the growth of newcomer anchors, Douyin Live also provides a channel for high-net-worth users to become producers, users can become Bole who is looking for Maxima, leading the talent growth and advancement of ordinary anchors, and becoming the core promoter who helps anchors shine their dreams into reality. In the promotion activity mode of Douyin Live, users and anchors can establish a stronger relationship faster and form a deep "bond" with emotional connection.
From the perspective of Jumi Preferred, the relationship between users and anchors has always been not simply to see and be seen, one-way reception. The talent and personality of the anchor continue to grow in the pursuit of fans, and the participation of high-net-worth users makes the experience of the anchor and fans more profound, and the thrilling defense and impact of winning the championship have become common memories, and the cohesion is formed in the ups and downs. It is precisely because of the innovative content model of the live broadcast platform that this possibility of nirvana can happen to every ordinary person who really has talent.
Under this model, the core elements of talent-competition-interaction have been comprehensively upgraded to become more exciting, interesting and more humane live content. Being able to appreciate their own "Bole" through talent is certainly lucky for the anchor, and quickly completing the progress from a newcomer anchor to a "talented Maxima" is also the primary task of the anchors in the next stage of their live broadcast careers.
Jumi Preferred has always believed that the needs of users are vague. Truly excellent products or content can unknowingly reach the real needs of users. When users open the live broadcast platform in their leisure time, they may not only want talent, not just single-line interaction and companionship with the anchor, but also the achievement of personal value. Paying users help anchors illuminate their dreams and become pushers to turn stones into gold, anchors establish close and sincere connections with users and fans through talent, and fans also see the power of example.
This kind of pusher not only promotes the growth of artists, but also accelerates the growth of users, which is undoubtedly a good way. How the live broadcast room will change in the future depends on how the mechanism of the platform will occur. Of course, the evolution of live broadcast rooms is definitely evolving in the direction of benefiting users and anchors, which is still indisputable.