These days on why young people are not willing to change the topic of new mobile phones on the hot search, a variety of analysis also followed, Xiao Zhi yesterday also summed up with you what I think the reasons, nothing more than the appearance of mobile phone innovation is weak, hardware performance for most people has been excessive, as well as young people's own economic pressure and other factors. But whatever the reason, the manufacturer is in a hurry
And not only mobile phone manufacturers are anxious, the two largest chip manufacturers in the market, Qualcomm and MediaTek, are also anxious. In fact, it is not difficult to understand, on the one hand, the decline in sales of mobile phone manufacturers naturally the number of chips purchased from Qualcomm and MediaTek has plummeted, affecting its profits
On the other hand, MediaTek's own chip purchase price is lower than Qualcomm, but this year MediaTek has extra strength, whether it is positioning the mid-range Tianji 8000 series or positioning the flagship Tianji 9000, the performance is vaguely overpowered by Qualcomm. In this case, Qualcomm wants to continue to stabilize the boss position and counterattack MediaTek, only to continue to exert force on chip parameters
At the same time, it is also necessary to reduce the purchase price of existing chips to a certain extent, so that it will not be too expensive than MediaTek chips, so that the two-pronged approach can continue to control the overall situation. Under the crisis of many aspects, the news from the supply chain in recent days is that the price war between MediaTek and Qualcomm will start soon
At that time, the two are expected to reduce the quotation by 5-10%, and the price reduction rate is different for different product lines. Their new 5G phone chip offer could drop below $40, and flagship chips will have a chance to be included in low-end models to spur sales, as consumers are more concerned about the price/performance of their phones than other fancy features that come with them in the context of a poor macro environment
What makes MediaTek and Qualcomm even more uncomfortable is that the current high-end mobile phone market has been basically monopolized by Apple, and Apple uses its own A-series processors. In addition, although Samsung has obtained a lot of shares, it always wants to let its own Orion chip on the big stage and gain shares
In this case, Qualcomm and MediaTek want to continue to ship a large number of chips, can only bet on domestic mobile phones, and the best way for domestic manufacturers to attract users is cost-effective, interlocking qualcomm and MediaTek have no choice but to reduce the chip purchase price. Therefore, Xiao Zhi said before that this year's party will definitely not lose money, and there should be many new opportunities with price surprises in the second half of the year!