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Copywriting is no secret, how many of the 7 categories of copywriting do you know?

author:Jing Yu Zhai Studio

As we all know, there are now many self-media authors who have begun to make money by writing articles for platform accounts. Maybe an article has three or four thousand yuan or 30,000 yuan, the manuscript fee is relatively low, maybe an article only has a few tens of dollars or one or two hundred yuan to earn a manuscript fee, which is the fastest way for students with a weak foundation to realize, so what kind of article can earn the manuscript fee on the platform account? So let's talk about it:

Copywriting is no secret, how many of the 7 categories of copywriting do you know?

The first copywriting product thinking cognitive change, what is called product thinking, in fact, I first wrote the platform account of the students. It is easy to use their own articles as a diary or their own heart book, then they all have a common phenomenon, that is, I want to write what I want to write, what happened to me today I will save what, no point of view, no framework, no logic, then if you are as a diary, of course, you just want to be happy, there is no problem, but if you want to contribute to the outside world to earn the fee, this is to hit us to write platform account articles, he is actually not writing a diary, Not the same as the spatial state.

Copywriting is no secret, how many of the 7 categories of copywriting do you know?

So what kind of article we wrote, this is the change of product thinking cognition in part 1 that we are going to talk about today, the article should have logic and framework, this is not a simple diary or daily journal. Writing itself is a product at this time. Since it is to submit articles to others, then there must be this content and direction. Articles are also packaged and curated, and the best initial manifestation is the title and layout. My general operation is to find the material after planning, then write it according to the idea, and finally type it.

Copywriting is no secret, how many of the 7 categories of copywriting do you know?

The second point is to read some of the articles that are more popular in the circle of friends, and these articles you can't look at, at this time, don't dislike people's articles, to analyze why people's articles are hot! The third point is that you are in order to be read and disseminated, but since you are read and disseminated, then before you write an article, you want to think about what I write this article can bring to others, that is, emotional text is can bring emotional guidance and recognition, dry goods text is to bring cognition and cognitive upgrading inspirational articles, is to give encouragement and comfort to others.

Copywriting is no secret, how many of the 7 categories of copywriting do you know?

Submission process and precautions

The second point: submit to some needed platform accounts, generally in the form of word sent to the other party's submission mailbox, or the other party's editor's WeChat, most of them are through the next three days or 7 days to reply to contact you, if you do not receive a message in this time period, then these articles you can handle it yourself, you can publish these articles on your own platform. Or it is possible to submit it to other platforms after revision.

There are two requirements here: the first point is the first release, the second point is the original, the article submitted to the outside world, you must write your own original, and, try not to involve any copyright. The third point is the submission of typesetting and submission, there are some important points of knowledge that must be paid attention to the idea of how to write the word and the email, and who is the copyright of the submission.

Copywriting is no secret, how many of the 7 categories of copywriting do you know?

The 4th point is to vote for its favorite, what is called to vote for its favor, in a simple way, the article you submit is to be consistent with the previous article type of this public platform account, before submitting, you must first find the corresponding platform account, and then study the style of this platform account, thinking about what kind of style of platform account you should vote for, then before the formal submission, you must carefully study what type of articles in previous periods, what style, what is the word count of an article, what kind of topic do you like, After studying these thoroughly, it will definitely be more effective to submit articles with less effort, and we must remember to submit articles according to the user attributes of this platform account and the types of previous articles.

Copywriting is no secret, how many of the 7 categories of copywriting do you know?

Today's highlights are divided into categories:

The first kind of reading class platform account article topic is generally based on marriage and family and sexual promotion and emotional intelligence communication; the second kind is the emotional class, mainly based on crush lost love, friendship and infidelity; the third is the parent-child class, which is generally related to the education of children, poor and rich school violence, etc., the fourth kind of dry goods We can take action examples, then their topics are mainly based on inspirational dry goods workplace learning and time management; the 5th type is the workplace class, their topics are generally mainly based on workplace stories, There are also some hot stories for financial gangsters; the 6th is that the story class is generally a real story, you can see the national story plan and the real story plan, like this is mainly based on the real story as the main thing is more; the 7th is the psychological class, generally based on the psychological original family marriage and so on.

Well today and everyone introduced so much, like friends remember to like and pay attention to ah, what do not understand we can discuss together in the comment area.