From the beautiful idea of creating a new momentum of automobile consumption
To the turnover of more than 100 million yuan breakthrough
From the time to move ahead of the layout of the holding go test horse
To the cohesion of multi-party linkage coverage of Eight Fujian
"Cars to the Countryside" is for a period of three years
Wrote down the Fujian model of the automobile to the rural Xintiandi
Create a rural core connection point with precision
With a wide range of interests to unite to do solid channel sinking
Extend the antennae to the nearest rural capillaries
2022 "Car to the Countryside"
A new battle line is unfolding
The new layout tactics are just waiting to be triggered
The spring breeze blows green leaves, and the policy moisturizes the heartland. Every Year in March, we will receive a letter from the Fujian Provincial Department of Commerce on supporting the launch of car activities in the countryside, which also indicates that the new season of Fujian Province's car to the countryside activities is about to start!
Dare to be the first, take responsibility. Looking back at 2019, the Fujian Automobile Circulation Industry Association took the lead in carrying out the Fujian Automobile To the Countryside Huimin Joint Exhibition, which was one year earlier than the 2020 national new round of automobile subsidy policy, and was the first province in the country to carry out automobile to the countryside to promote consumption activities. In the past three years, under the guidance and support of the Fujian Provincial Department of Commerce, Fujian Automobile To the Countryside Activity has entered nearly 40 counties, held nearly 50 joint exhibitions for the benefit of the people in the countryside, FAW-Volkswagen, SAIC Volkswagen, GAC Honda, GAC Trumpchi, Southeast Automobile, New Longma Automobile, Yundu Automobile, SAIC MG, Geely Automobile, Wuling Baojun and other more than 40 automobile brands participated in it, touring footprints to more than 200 townships, with the support of the Fujian Provincial Department of Commerce special car purchase subsidies, to achieve a total turnover of more than 100 million yuan... In 2022, the fourth season of the car going to the countryside, and in the spring breeze of rural revitalization, in the clarion call of the new journey of endeavor, we will open a broader rural plan.
If the nation wants to be rejuvenated, the countryside must be revitalized. In the trend of consumption upgrading, bulk consumption such as automobiles continues to grow, and the new generation of rural residents and small town youth groups have become an important source of power leading consumption upgrading. At the same time, walking into the beautiful countryside of green water and green mountains, developing rural tourism, and driving rural consumption are also an important boost for rural revitalization. In the gradual pace of cars going to the countryside, we have continuously found that going deep into the countryside is the real "going to the countryside", benefiting the countryside, and effective policy reach. In the vast countryside, the "two village committees" are the vanguard of rural revitalization and the KOL in rural consumption. Cars going to the countryside also need the communication of opinion leaders, and the "Village Official Partner Program" should be born from time to time.
The villagers truly experienced: the car to the countryside is right on the doorstep!
Fifteen years ago, home appliances went to the countryside to let color TVs, refrigerators, washing machines, etc. enter the vast rural areas, so that the quality of life of rural people has been improved; today, the car has become a "new big thing" of rural consumption, every household has a car, is becoming a new benchmark for a better life in the countryside. However, because the current network of automobile 4S stores is generally only set up in cities, secondary sales outlets only penetrate into counties, and there are still many inconveniences for rural consumers to buy cars. The plan of the official partner of the village where the car goes to the countryside is to solve the troubles of the villagers to buy a car, bring the car to the countryside policy into the village, bring the model and the manufacturer's preferential policies into the village, and the village committee matchmaking, so that the villagers can buy a car at the doorstep of the family has become a reality.
Automakers really feel: marketing channels are suddenly open!
Nowadays, urban automobile consumption has become increasingly saturated, and the real incremental market is in the countryside! Fujian Province has as many as 15,000 administrative villages, a huge rural population, is a solid foundation for cars to go to the countryside, we will open up the urban and rural car purchase channels, sweep away the difficulties of car manufacturers channels to expand, drive the villagers' demand for car purchases, let the "village officials" become the communicators of the car to the countryside policy, and the village committees become the communication bridge between manufacturers and rural consumers. We look forward to working with car manufacturers, with good expectations and full sincerity, to the countryside and to the places where we are needed!
Go to the countryside
In the stock era, the real market was in the countryside
In 2022, the fourth session of Fujian Province's automobile going to the countryside is about to kick off, and the "Village Official Partner Program" as a pioneer activity will be undertaken by the Fujian Automobile Circulation Industry Association under the guidance of the Fujian Provincial Department of Commerce, and the "I am crazy for the car" column of Fujian Television Station and the mainstream media of the province will jointly support it.
At the same time, as the main activity section of the car going to the countryside for four consecutive years, the joint exhibition of cars going to the countryside will also be fully carried out to all county-level cities in the province, and this year is expected to enter 30 key county-level cities, hold more than 30 exhibitions, combine points and surfaces, and open up urban and rural car purchase channels.
Broad world, great achievements, 2022 Fujian Province Automobile to the countryside of the "village official partner plan", sincerely invite the majority of automobile manufacturers to join, let us have expectations, go to the covenant of hope.
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