"Today, sustainability is becoming a common issue for all walks of life. In the 14th Five-Year Plan, the mainland also clearly requires the establishment and improvement of a green, low-carbon and circular economic system. In this context, we have specially planned the "Green Brand Pioneer" series to analyze the green actions of brands in different industries and help businesses achieve sustainable development as much as we can. "
Sustainable, easier said than done? According to the Asia Pacific Sustainable Consumption Trends Insights report, 90% of consumers are willing to pay more for sustainable consumer products, but only a few are doing so.
This was the topic discussed in a parallel forum held by L'Oréal yesterday at the Shanghai International Carbon Neutral Technologies, Products and Achievements Expo (hereinafter referred to as the "Carbon Neutrality Expo").
With the theme of "The Road to Carbon Neutrality", this year's Carbon Neutrality Expo is divided into three sections: theme exhibition, series of forums and trade docking around "green supply chain", and more than 600 domestic and foreign enterprises from 14 countries and regions are invited to make a concentrated appearance. Follow the footsteps of the CEO Brand Observation reporter to see what new achievements consumer brands have made in the on-site exploration of the Carbon Neutrality Expo.
Sustainable living, the most conspicuous is green travel
Green travel has become the biggest highlight of this year.
At this year's Carbon Neutrality Expo, Tesla, BYD, NIO, Xpeng, Volvo, Zhiji, AVATAR, Geely, Mercedes-Benz, Zeekr, Lynk & Co, Haval, Ora, Feifan, MG and other domestic and foreign new energy vehicle brands gathered at the scene.
In this exhibition, these new energy vehicle brands respectively demonstrated their new directions and technologies in new energy vehicles, such as: Tesla unveiled a full range of sustainable energy solutions, from optical storage and charging solutions to the best-selling Cybertruck Cyber off-road wagon, Cyberquad children's car, Model Y and Model 3 and other models, and also publicly demonstrated the deconstruction of the electric vehicle three-electric system for the first time.
Tesla booth
As the first automobile company to issue an "environmental declaration", Volvo presented a comprehensive range of sustainable innovation actions from the supply chain to the production end to the product end at this exhibition. SAIC Motor showcased a number of independent new energy models from the Feifan, Roewe, MG, and Wuling brands, as well as intelligent electric base technologies such as SAIC Nebula's exclusive pure electric serialization platform and "Everest" mechatronics architecture.
Volvo booth
SAIC Motor's booth
Today, new energy vehicles have become the main direction of the transformation and upgrading of the global automobile industry and the green development. According to the data of enterprise inspection, there are 1.0385 million new energy vehicle companies in the mainland. In the past ten years, the number of registrations has continued to grow, and the growth rate has basically remained in the range of 25%-75%.
The penetration rate of new energy vehicles in the Chinese market has also increased from 0 to 50.4%, surpassing that of traditional combustion engine vehicles, and is still rising. According to the latest data released by the China Passenger Car Association, in May 2024, the new energy vehicle market retailed 790,000 units, a year-on-year increase of 36%.
It is worth noting that shopping malls have also become a "battleground" for new energy vehicles. According to Winshang big data, as of May 2024, there are more than 40 new energy vehicle brands in shopping malls with more than 50,000 square meters in 24 cities. However, at present, some new energy vehicle brands are gradually withdrawing from shopping malls, but there are still many brands that stick to the shopping center channel and create new experiences with benchmark stores, such as: BYD Yangwang Center Store, Ideal Beijing Huamao Retail Center, Nezha Tide Reform Center, NIO Center and so on.
In the wave of exploring sustainable development, driven by the goal of "dual carbon", the new energy vehicle market has broad prospects. The "Research Report on the Development Framework of China's Power Battery Industry for 2035" predicts that by 2035, China's new energy vehicle sales will exceed 38 million, with a market penetration rate of 90% and more than 200 million vehicles.
L'Oréal explores sustainable consumption in a way that meets its words and deeds
In addition, at this year's Carbon Neutrality Expo, L'Oréal comprehensively demonstrated its full-link carbon reduction practices and innovations in China under the theme of "Putting Something Aside for the Planet": L'Oréal has achieved 100% renewable energy utilization in terms of energy conservation and efficiency, investment in diversified renewable energy facilities, and access to renewable electricity; In terms of practical actions to promote the transformation of green consumption, L'Oréal North Asia showcased carbon reduction cases in various markets.
L'Oréal's booth is a time and space tunnel for carbon reduction
At the same time, the exhibition also showcased the development of sustainable beauty technology products, such as the AirLight Pro hair dryer that reduces energy consumption by up to 31%, the first water-saving shampoo and hair care artifact, L'Oréal Water Saver, and the environmental impact five-color palette.
In addition, for the first time at this year's exhibition, L'Oréal presented to the public the key design processes of L'Oréal's packaging lab, which features "5 design steps, 3R (Replace, Recycle) design levers", and the story behind sustainable packaging design.
L'Oréal's booth 3R innovation
In addition, L'Oréal also actively promotes environmentally friendly design packages, and collaborates with its brands such as HR Helena to promote empty bottle recycling programs. "The promotion of refills is one of L'Oréal's most important initiatives to reduce carbon emissions in 2024-2025, and we are committed to accelerating the popularity of replaceable packaging products, expanding the visibility of replaceable packaging products, and strengthening the knowledge and consumer education of reusable packaging." Ji-Xian Park, Chief Sustainability Officer of L'Oréal North Asia and China, said.
Yesterday afternoon, hosted by the Shanghai Council for the Promotion of International Trade, organized by L'Oréal China, and co-organized by Youth Daily and Bottle Dream, the "Talk about New "Flowers" - Generation Z Sustainable Consumption Parallel Forum and 2024 "Tomorrow Partners" Conference] was successfully held. This is one of the official forums of the Carbon Neutrality Expo and the second year in a row that L'Oréal has supported the theme of green consumption.
"Talk about new "flowers" - Generation Z Sustainable Consumption Parallel Forum and "Tomorrow Partners" Conference
At the forum, L'Oréal China, together with industry experts and young consumers, interpreted and discussed the sustainable consumption attitudes, ideas and pain points of Gen Z young people, and released the report "New "Patterns" of Young People: Insights on Sustainable Consumption Trends of Young People in 2024".
The reporter also noticed that at this carbon neutrality expo, the organizers set up more than 20 "sustainable day" check-in booths from the five dimensions of "clothing, food, housing, transportation and use", and brands such as L'Oreal and Sony were also among them.
Among them, at Sony's booth, not only the brand's achievements in circular economy, energy conservation and efficiency, barrier-free empowerment and other aspects were displayed, such as: TriporousM TM, SORPLASTM, OBM, Cooperative Farming and other environmental technologies and applications, but also with the theme of "Sustainable Day", explaining and sharing various low-carbon emission reduction environmental protection technologies, such as: Sony Synergy Farming Workshop technology, Trioprous technology, SORPLAS renewable plastics, etc.
Sony booth
Today, sustainable development is a consensus and a long-term action. In the future, as more and more green achievements are made at the Carbon Neutrality Expo, the "Sustainable Living Blueprint" will also be improved.
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Author | Edited by Gin | Susu
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