Group portrait of the stars involved in Operation Blue Organizer Courtesy of the organizers
Beijing, April 2 (Xinhua) -- April 2 is World Autism Day. Shenzhen One Foundation Public Welfare Foundation launched the Blue Action for the 11th consecutive year, continued to take "Let Love Come, Let The Obstacle Go" as the action theme, united more than 40 caring enterprises, media and Internet platforms, more than 230 social organizations, more than 300 public figures, through a variety of online and offline joint advocacy activities such as blue, customized endorsement posters, fusion high-fives, blue messengers, etc., issued an initiative to the public: Join the One Fund Blue Action, promote all sectors of society to support autism (autism) groups to create a school, employment, medical treatment, Accessibility to mobility and community life, a more understanding and inclusive social environment.
Luo Jun, a mother of an autistic child, has encountered various unfriendly things with her family when taking her children out over the years, and she truly feels that "helping the public understand the autistic community is an urgent and necessary thing." Only when people really understand this group will people not be afraid, let alone discriminate against them. ”
In 2018, Luo Jun and other parents together established the Yueyang Parent Mutual Aid Center for The Mentally Handicapped, becoming a partner of the One Foundation Ocean Paradise Program, and they are also active participants in the annual Blue Action. Nowadays, Luo Jun's children can talk to passengers freely on the bus, and they have also received the kindness of more strangers, and her efforts over the years have not been in vain, and everything around her is slowly getting better. On this year's World Autism Day, the Melancholy Mutual Aid Center held an online live broadcast with 2 local universities and 5 volunteer teams to drive more members of the public to join Operation Blue.
Blue Action Poster Organizer Courtesy of
In 2022, more than 230 partner institutions in the One Foundation Ocean Paradise Program carried out hundreds of offline joint advocacy activities across the country, driving the deep participation of local industry institutions, volunteers and the public to enhance the public's awareness and understanding of autism groups; in terms of online dissemination, joint rehabilitation service agencies, parent organizations, autistic children, parents, and volunteers filmed short videos to advocate short videos, and spoke out on major short video platforms to expand the breadth of advocacy and let more people understand autism. Know how to get along with people with autism.
During the Blue Action, One Foundation, Wal-Mart China, Shenzhen Shouwang Family Care Association for People with Mental Disabilities, and Shenzhen Autism Research Association will continue to jointly promote the "Big Dreamer" Mentally Handicapped Youth Workplace Dream Realization Project to support the employment of people with mental disabilities; Yili QQ Star and One Foundation launched the "Thank You Letter for Mothers of Autistic Children" theme activity to provide channels and platforms for autistic families to speak out to the public; And Land Cinema Group will broadcast pre-screening Blue Action public service advertisements in more than 400 theaters across the country Original design Tide brand water cup NONOO continues to sell "Star Kids" co-branded water cup for public welfare.
One Foundation also invites autistic people and their families to participate in Tencent's charity caring for autistic people theme little red flower activity, with #One Fund Blue Action # #Love let grow up not lonely # double topics on WeChat video account, Weibo advocacy; cooperation with Tencent Documents, using online forms to load popular science Q&A, fusion of high-five color block charts and other ways to let ordinary netizens understand autism; and Sina Micro Public Welfare launched the #One Fund Blue Action # topic activity, inviting Weibo netizens to participate in topic discussions to express their understanding and support for autistic groups With ByteDance Public Welfare, it launched the "Hello Star Child" and "One Fund Blue Action" double topics, calling on more people to pay attention to autism groups on Douyin, Watermelon Video, and Today's Headlines; and the "Everyone 3 Hours" public welfare platform linked with Alibaba Public Welfare to show topics related to autism in multiple APP of Alibaba Ecology, driving users to pay attention to and understand autism groups and support related public welfare projects. At the same time, One Foundation cooperated with Rookie Wrap to carry out Blue Action, inviting users to speak out for Blue Action.
More than 300 public figures have participated in the One Fund Blue Campaign on multiple platforms. Multi-e-sports clubs and players participated together to bring more young people together to speak up for people with autism.
Since its launch in 2012, One Foundation Blue Action has united more than 730 social organizations across the country to carry out thousands of online and offline advocacy activities in 262 cities, working with many public figures and business partners to jointly expand the public's understanding of autistic groups and help autistic people and their families enjoy a dignified, barrier-free and quality social life. (End)