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With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

Xiamen Institute of Technology

Produced by the Publicity Office

Spring is in full swing and everything is revived

The spring that erupts from the campus is unforgettable

Flowers bloom vigorously

The birds sang with joy

The fish are free to dive to the bottom

Everything in sight is beautiful

The beautiful cultural and creative products that record Xiamen Gong came into being

Come and enjoy the spring flowers and fish and birds!

The cultural and creative workshop of Xiamen Institute of Technology is designed with ingenuity, with a combination of blooming flowers and vibrant birds and fish elements of Xiamen Institute of Technology, recording the beauty of Spring Xiamen Gong with a wonderful design, and conveying the beautiful scenery of Xiamen Gong with poetic pictures.

Blossom this series

The Xiamen Institute of Technology Flower Collection is painted in a purely hand-drawn manner, showing four representative flowers on the Xiamen Gong Campus: irises, frangipani, rhododendrons, and camellias.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

Design concept

"Line" is the basic language of the design of this series of flowers, with the rich changes of the line itself to reflect the form and composition of the flower, extract the most essential characteristics of each flower, and then use strong color contrast to reflect the state of the flower and a richer level, more carefully show the fullness and vividness of the Xiamen flowers.

01.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

Xiamen workers blossom

iris

Iris L.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

The main color of the iris is blue-purple, which is a symbol of light and freedom, and has the reputation of "blue demon". Iris flowers are called iris, "Alice", because their petals resemble the tail of an iris bird.

02.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

Frangipani

Plumeria rubra 'Acutifolia'

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

The frangipani grow from the top of the branches inflorescence, with several to more than ten flowers, like the flowers on the antlers, which is quite interesting. The more common plumeria petals are tender yellow, delicate and beautiful inside, and the outer part is milky white, simple and white. "Crown white heart yellow" resembles egg white wrapped in egg yolk, so it is called frangipani.

03.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

azalea

Rhododendron simsii Planch.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

One of the top ten famous flowers in China. According to legend, there were cuckoo birds in ancient times, wailing day and night and coughing blood, staining the flowers red all over the mountain, hence the name. Since the Tang and Song dynasties, poets and lyricists have written many chants. Bai Juyi's "This thing in the flower is Xi Shi, and the whipped peony medicine is the mother" is a true portrayal of the beauty of the rhododendron.

04.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

camellia

Camellia sp.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

Also known as camellia, it is a common name for a variety of plants and horticultural varieties of the camellia family, camellia family and camellia family. Its beautiful plants, the leaves are thick green and lustrous, the flower shape is gorgeous and colorful, so it is cherished by the world horticultural community. Camellia ranks eighth in the "Top Ten Famous Flowers" and is also one of the world's most valuable flowers and trees.

Flower, bird, fish and insect series

There are many kinds of plants on campus, with hundreds of flowers in spring, insects singing in summer, koi fish playing in the water, and birds singing. The literary creation adopts the method of computer hand-painting, selects four unique themes, and reflects the beautiful scenery of our school's campus in traditional color styles.

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

With the design concept of "national tide", the traditional and modern fashion are collided. With smooth lines, full graphics and rich colors, the visual hierarchy of the visual work itself is strengthened, so that the design work has a complete visual semantics and ideological connotation.

Graphics integrate rich artistic imagination into design works, and combine and arrange visual elements through association, rendering, metaphor, etc., so that the picture forms a unique artistic style, thus triggering strong emotional resonance and distinctive cultural colors.

Silk scarf

Silk scarf

NO.01

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

file pocket

Document bag

NO.02

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"
With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

In the early stage, document bags, silk scarves cultural and creative products have been developed, and more new products such as mobile phone cases, keychains, bookmarks and so on will continue to be added in the future, so stay tuned!

With ingenuity to tell the beauty of Xiamen Gong, cultural and creative design depicts "Xiamen Gong Spring"

The flowers and trees are lush and the bamboo shadows are mottled

Fish jump in the pool, birds singing in the treetops

Exquisite cultural and creative design

Take us to appreciate the beauty of nature

Wander in the beautiful scenery of Xiamen

Special thanks to | Cultural and Creative Workshop of Xiamen Institute of Technology

The material source | Cultural and Creative Workshop of Xiamen Institute of Technology

Copywriting | Lin Yuanyuan, Lu Weiming

Typography | Lo Wai Ming

Cover | Lo Wai Ming

Audit | Chen Sheng

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