In October, the women's group personal brand judged top 3, aespa Jin Weiting BLACKPINK Jin Zhi Ni LISA
Aespa member Winter (Jin Weiting), surpassing BLACKPINK members JENNIE (Kim Ji-ni) and LISA, became the first place in the october women's group's individual brand judging.
From September 17, 2021 to October 17, 2021, the Korea Enterprise Judgment Research Institute extracted 62654966 big data of 579 brands of women's groups, and analyzed the brand evaluation index for consumer behavior analysis of women's group personal brands. Compared with the 89731260 big data of the women's group personal brand in September 2021, it decreased by 30.17%.
The first, Aespa member Winter, brand engagement index 1316804 media index 1012363 communication index 788289 community index 772325, brand judgment index 3889780. Compared with the brand evaluation index 2258742 in September this year, it increased by 72.71%.
The second place, BLACKPINK member JENNIE, brand engagement index 545123 media index 726026 communication index 124555 community index 777956, brand judgment index 327360. Compared with the brand evaluation index 4439041 in September this year, it fell by 26.25%.
Third, BLACKPINKLISA, brand engagement index 507016 media index 817166 communication index 1130632 community index 757417, brand judgment index 3212231. This is a 40.13% decrease compared to the brand judging index 5365468 in September this year.
Fourth, aespaKarina, the Brand Engagement Index is 1192734 the Media Index 944483 the Communication Index 353671 the Community Index is 721166, and the Brand Judgment Index is 3212053. Compared with the brand judgment index 2357253 in September this year, it increased by 36.26%.
Fifth, aespaGiselle, brand engagement index 773088 media index 666448 communication index 188796 community index 557021, brand judgment index 2185354. Compared with the brand judgment index 1186544 in September this year, it increased by 84.18%.
Ko Chang-hwan, director of the Korea Corporate Judgment Institute, said: "The results of the women's group's individual brand judging analysis in October 2021 show that the aespawinter brand ranked first. After analyzing the personal brand categories of the women's group, it was found that compared with the 89731260 big data of the women's group's personal brand in September 2021, it was reduced by 30.17%. Specific analysis shows that brand consumption fell by 14.53%, brand hotspots rose by 18.97%, brand communication fell by 50.20%, and brand diffusion fell by 39.30%. ”
He then said: "In October 2021, the women's group personal brand judged first, the aespawinter brand in the link analysis, "competent, strong, starring" higher, keyword analysis "Youtube, the wilderness's daughter, Savage" higher. Compared with the 2258742 of the brand evaluation index in September 2021, it is an increase of 72.21%. If you analyze it carefully, brand consumption increased by 64.31%, brand topics rose by 84.26%, brand communication rose by 160.81%, and brand diffusion increased by 27.52%. ”
The top 30 individual brand judges of the women's group in October 2021, including aespa Winter, BLACKPINKJENNIE, BLACKPINKLISA, aespakarina, Espagel, aespaGiselle, BLACKPINK Kim Ji-so, RedVelvet Joy, MAMAMOO Huasha, this month's teenage choo, fromis9 Song Ha-ying, TWICEmina, BLACKPINKROSÉ, ITZY CHOI Ji-so, ITZY SHIN Liu-jin, GIRLS' GENERATION LIN YUN-ER, OH MY GIRL Arin, ITZY HUANG Lizhi, GIRLS' GENERATION CHOI SOO, MAMAMOO Song Le, CHERRYBULLET XU JI-won, PURPLEKISS Swan, STAYC PARK HYUNE, ITZY LEE CAI-LING, GIRLS XU HYUN, OH MY GIRL CHOI HYO-DING, ITZY SHIN YOU-NA, FROMIS9 LEE NA-JIONG, OHMY GIRL Binnie, fromis9 Lee Caiying.
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