Eight years of car-making history, so far there has not been a real car announced, which inevitably makes everyone start to feel anxious about Apple's car-making planning. Recently, it was revealed that the Apple car team has been disbanded for a period of time, and if you want to mass-produce Apple Car in 2025, you need to reorganize the team within 3 to 6 months.
In fact, many people have expectations for Apple's car, and this news has also caused a great shock. After all, Foxconn and Luxshare Precision, which are also cross-border car manufacturers, have entered the automotive industry, while Apple spent 8 years and invested in huge car manufacturing but it was "stillborn"? So, when the unknown new car-making forces and Apple's little brother can build cars, how can Apple not build cars?
In fact, building a car has always been Jobs's long-cherished wish. As early as 2008, after the sale of Apple's mobile phone, Jobs put forward his vision of the Apple car: "The Apple car should be composed of a battery, a computer, an engine and a mechanical structure." But for various reasons, until Jobs's death, Apple's car-building plan was not put on the agenda, and it was not until Cook took over that Apple began to build a car.
Why is it so hard for Apple to build a car? Probably Apple itself does not know what kind of car to build, Apple has replaced the person in charge of the car project team several times, and every time a new person in charge apple's car-making concept will be overturned once, the two factions of "car-making" and "system-making" are not in agreement. And Apple's mobile phone, which is in a leading position in the mobile phone industry, also wants to build a "revolutionary" car in the automotive industry.
Judging from the car patent applied by Apple, the appearance looks very dreamy and has a sense of futuristic technology. The British company Vanarama, based on the patents that Apple has applied for, finally designed a 3D model that is very close to the appearance of the production car. Inside the car, Apple is bolder than Tesla, not even a steering wheel, and the seats can be rotated, forming a small conference room in the car.
From the 3D model, the vehicle does have a clear Apple style, and this design has a premise, that is, the higher-order "automatic driving", software is apple is good at, but the car is the exception. "Autonomous driving" is very dependent on data in addition to hardware and software. However, in contrast, Apple's annual test report submitted to the California DMV, Apple's total mileage of autonomous driving test ranked 14th, and the average mileage of each departure was 32km, ranking only 22nd, and there is still a significant gap with the company that developed "autonomous driving" at the head.
Finally, on Apple's car-making road, it is difficult to find a strong partner, such as Apple's advantage is software, and the disadvantage is hardware manufacturing, but it is difficult for Apple to find a foundry with matching strength. Foxconn has always wanted to become Apple's foundry, but it has not been adopted by Apple because the car-making experience is too young. At least 6 companies negotiating with Apple have rejected Apple's OEM, such as Hyundai, BYD, Ningde Times and so on. On the one hand, I am afraid that I cannot share Apple's software technology, and on the other hand, I am afraid of raising tigers.
Write at the end
As the company that currently ranks first in the market value of technology, Apple has lagged behind Tesla too much in the matter of car building. Now, with the dissolution of Apple's car-making team, it has put a big question mark on Apple's mass production model in 2025.