Founded in 1981, Reader has evolved cultural and creative products, cultural spaces, etc. for more than 40 years, with diversified products. (Data map) Yan Jiao photo
Lanzhou, March 29 (Xinhua) -- More than 40 years ago, Hu Yaquan and Zheng Yuanxu ran a magazine called Reader's Digest, with the theme of "Absorbing Chinese and Foreign Essences, Gathering Essences, Enlightening Thoughts, and Broadening Horizons."
In 1993, Reader's Digest was renamed Reader. Later, the Reader's large-character edition, campus edition, traditional Chinese edition, vernacular humanities edition, Uighur edition, overseas edition, Braille edition and Tibetan edition were successively published.
Today, The Reader is no longer the original Reader.
"Reader" has diversified products and "becomes stronger and stronger". It is not only a magazine, but also evolved into life, books, creative, puzzle cultural and creative products, including kaleidoscopes, school bags, thermos cups, tape recorders, etc., with a variety of products.
The Reader's value has gone up. In 1981, Reader had just been launched, with an initial issue price of 3 dimes and a circulation of more than 15,000 copies. Today, Reader has a cumulative circulation of more than 2.1 billion copies, and the World Brand Lab evaluates Reader with a brand value of 32.705 billion.
The Reader has more and more "family members". With the reader publishing group vigorously promoting high-quality publishing and integrated publishing, "Selected Literature of Fazang Dunhuang", "Chinese Grotto Corridor", "Playing Shadow Puppet" and so on, books have become able to see, listen to and play. There are also "Reader's Station", "Reader's Study", "Reader's Reading Corner" and "Reader's Rural Culture Station" that integrate reading, leisure and entertainment.
In the reader's station in Jincheng Park, Xigu District, Lanzhou City, citizens hold books in front of the shelves and read. (Infographic) Photo by Gao Zhan
"Reader" from the founding, renaming, the use of the "Little Bee" brand logo, the monthly circulation reached the peak (10.03 million copies), to the development of online, with a "digital twin", in WeChat, Weibo, short video, live broadcast, APP platforms, covering tens of millions of users.
In the past 40 years, "Reader" has experienced too much, but it still maintains the same original intention, and "Reader" is still the original "Reader".
The purpose of the journal was determined at the beginning of the establishment of the reader, and no matter how many "leaders" were replaced, they followed the purpose and passed it on to this day. As Liu Yongsheng, the current party secretary and chairman of the Readers Publishing Group, said, it is necessary to "keep the integrity and innovation".
Over the years, Reader has always taken the promotion of human excellent culture as its own responsibility, with the elegant, fresh and timeless concept of running the journal, passing on the fine content of truth, goodness and beauty, constantly responding to social concerns, carrying forward positive energy, providing life guides for people who may lose themselves in the era of rapid change, and fully demonstrating value adherence and humanistic care. (End)