Recently, Chery officially exposed a set of pictures of new cars, attracting many melon-eating masses to watch. When you see the name Tiggo 8 PRO, it feels familiar and unfamiliar. The first reaction was that it was just a replacement model of the Tiggo 8, and then think about it, the Tiggo 8 family does not have a Tiggo 8 PRO model. It was only then that the reaction came to life, and it was a brand new product. So, where is the "new" of the Tiggo 8 PRO? How is it positioned? We might as well find out a thing or two.
It is the trend of the times, and it is even more courageous to create changes
In the eyes of many consumers, chery is always immersed in technological breakthroughs and innovations, and it is inevitable to ignore what contemporary consumers want, such as young sports or innovative shapes. This is what consumers think is relatively rare to see in Chery, after all, every time the Tiggo 8 family is updated and iterated, its shape is similar, the changes are not large, and the style is biased towards calm.
But this time is different, "polytechnic man" Chery seems to wake up, aware of the importance of this aspect, so we can see that the exterior design of Chery PRO is more sporty, younger and bolder than the previous design style.
The larger intake grille, surrounded by chrome trim strips, blends in with the light clusters on both sides for a youthful and atmospheric fit. At the same time, the fog light areas on both sides adopt a horizontal design, and use different colored trim strips to embellish the lower bracket, which looks more jumpy, and the atmosphere of youth and sports bursts out. It is believed that many consumers will change the stereotype of Chery, and this car is also expected to attract more young consumers.
The change of design style is the trend of the times, and it is even more courageous to change. On the one hand, because today's consumer subjects are younger, young consumers not only consider three major pieces when buying a car, but also consider factors such as appearance and intelligence, and have a certain aesthetic pursuit of a car. On the other hand, Chery can also break everyone's stereotype of the brand, no longer think that Chery will only focus on the technical field, but also care about the needs of consumers. In fact, the emergence of Tiggo 8 PRO represents a change and breakthrough of Chery.
The power of "from the outside in"
Since it is a new product, it will have a new positioning and target group. The new car is positioned as the "flagship of global power technology", mainly for the young families of the post-90s generation who advocate a new life of science and technology.
The goal is clear and precise. From this, we can easily guess that in addition to the characteristics of this car, in addition to youth and sports, the strength of intelligent technology and power should not be underestimated. In terms of intelligence, the Tiggo 8 PRO incorporates a futuristic interior design. The minimalist style "collides" with the 24.6-inch curved screen, making the atmosphere of technology in place in one step. At the same time, the new car is also equipped with Chery's first W-HUD head-up display function, which can display information such as speed, dynamic ADAS, navigation and telephone, etc., and has a very good sense of technology, which meets the needs of young consumers.
But the real core is the empowerment of Kunpeng Power, the global power structure in the Chery 4.0 era. It is reported that Tiggo 8 PRO will simultaneously launch 1.6TGDI/2.0TGDI fuel, Kunpeng DHT hybrid and "CHERY AWD" Chery full-scene intelligent control four-wheel drive version model, which can be said to be the most abundant product in the same level of driving form, not only has the Fuel version of Kunpeng Power, but also provides plug-in hybrid models and four-wheel drive versions, which will meet the needs of different consumers.
Among them, the Tiggo 8 PRO 1.6TGDI/2.0TGDI model uses the "China Heart" top ten engines, and the power and fuel economy have a good performance. The Tiggo 8 PRO Kunpeng DHT Hybrid Edition can solve the problem of large city indicators, and at the same time, with the core technology of "3 engines, 3 blocks, 9 modes and 11 speeds", it can bring users a low fuel consumption car experience.
As for the Tiggo 8 PRO full-scene intelligent control four-wheel drive version, it is suitable for those who often take bad road conditions or like off-road friends to choose. It is not difficult to find that the Tiggo 8 PRO basically covers the needs of different consumer groups, coupled with a younger shape and a smarter technology configuration, it is expected to become a market disruptor.
Take the initiative to enhance brand influence
There is no doubt that with the arrival of the Tiggo 8 PRO, the product matrix of the Tiggo 8 family will be further expanded. As the star series of models of Chery Automobile, the Tiggo 8 family has been loved by consumers since its birth in 2018 with its luxury, large space and high cost performance. From the perspective of sales, the cumulative sales of the Tiggo 8 family reached 166,000 vehicles in 2021, and the global sales volume reached 27,250 units in January and February this year, and achieved a year-on-year increase of 12.1%, which can be said that the Tiggo 8 family has a good performance in the market.
This is because Chery has strengthened the strength of the Tiggo 8 family product matrix again and again, and it can be seen that Chery attaches great importance to the Tiggo 8 family. First launched the "5 + 2 seat SUV" Tiggo 8 Kunpeng Version, then launched the Tiggo 8 PLUS, to the recent launch of the Kunpeng 8 PLUS Kunpeng e+ equipped with Kunpeng DHT super hybrid technology, and then to the upcoming Tiggo 8 PRO, it can be said that Chery has continuously strengthened the strength of the Tiggo 8 family in recent years, and gradually meet the needs of different groups of people.
In fact, the Tiggo 8 family, which was born less than 4 years ago, has also sold well in many countries, including Russia, Egypt, Brazil, etc., and the cumulative global sales of the Tiggo 8 family have exceeded 480,000 vehicles. Nowadays, in the era of hot sales of plug-in hybrid models, Chery has brought Tiggo 8 PLUS Kunpeng e+, and will also bring Tiggo 8 PRO Kunpeng e+, I believe that there will be a good performance in the field of new energy, or will become a new growth point of the brand. Therefore, Chery's launch of Tiggo 8 PRO is the trend of the times, and it is more active.
Auto Network Review: The price is the only suspense at present
Obviously, the significance of the Tiggo 8 PRO to the brand is far-reaching, and the importance is beyond doubt. From the current information, the Tiggo 8 PRO modeling is younger and sportier than the previous models of the brand, while the intelligent technology atmosphere is quite good, the most important thing is that the new car provides a variety of power drive options, including the surging Tiggo 8 PRO Kunpeng Version, Tiggo 8 PRO Kunpeng e+ and Tiggo 8 PRO Full-Scene Intelligent Control Four-Wheel Drive Edition, which is enough to meet the needs of different consumer groups.
All indications show that the Tiggo 8 PRO is both a best-selling model, and the only suspense at present is the price. It is reported that Tiggo 8 PRO will soon be officially listed in the near future, interested friends may wish to pay attention to it. So, how much do you think the Tiggo 8 PRO pricing is appropriate? Welcome to discuss together in the comments section.