The game version number in 2021 is almost suspended, accompanied by the most stringent anti-addiction system, for many game manufacturers, it is a very cold winter, but for the head game manufacturers have another view, Tencent and NetEase with "Glory of the King", "Fantasy Journey to the West", "Peace Elite", "Harry Potter: Magical Awakening" and other classic mobile games, still have achieved good results!
Classic game IP is still hot
In 2021, the top three domestic mobile game flows are "Glory of the King", "Peace Elite" and "Fantasy Journey to the West", Tencent and NetEase Games occupy almost 60% of the domestic game market, especially the classic IP of "Fantasy Journey to the West" is very popular, in 2021, the domestic game scale is about 300 billion, NetEase occupies 20%, of which "Fantasy Journey to the West" contributes a large part of the game sales revenue.
The cold winter of the game has a limited impact on the big factories
The suspension of the review of the game version number is actually very limited for the game manufacturers, on the one hand, these big manufacturers have a number of classic game IP, profitability is not too much affected, on the other hand, it is also because the game manufacturers themselves are economically strong, unlike some small game companies, the funds are invested in the development of new games, the suspension of the version number means that the investment is not returned, and many companies are closed because of the tight capital chain.
In addition, large companies such as Tencent and NetEase are actively expanding the overseas game market, creating overseas game business through the launch of new games, mergers and acquisitions, etc., for example, Tencent's overseas business revenue has exceeded that of China, and it is also Tencent's largest revenue segment.
This is especially true for NetEase, because netease currently more than 71% of its revenue comes from the game business, which can be said to be a game company, although 2021 is a cold winter, but NetEase has achieved revenue growth with a number of excellent games, especially the game "Fantasy Journey to the West", this IP has been launched for more than 20 years, and by 2022 it is still enduring, and there is a trend of rejuvenation, whether it is the number of online users or revenue has grown.
In terms of mobile games, "Fantasy Journey to the West", "Journey to the West", "Coast of the Land", "Harry Potter: Magical Awakening", "Yin and Yang Division" ranked in the top five of NetEase Flow, only "Harry Potter: Magical Awakening" was released in 2021, and the earliest remaining one was released in 2016, which shows how important a classic game IP is.
NetEase's two classic mobile games are about to be launched
NetEase Games in the future there are two classic game IP online, but also many players are looking forward to, respectively, "Forever Destruction" and "Diablo: Immortal", of which "Forever Doom" will launch two versions of the host and mobile game, "Diablo: Immortal" is the world's attention to the big IP, from the game project has been much concerned, and according to the latest news, this classic mobile game will be released in the first half of this year.