Big data in 2021 shows that car users under the age of 30 have accounted for 30%, and the car consumer population is continuing to move towards younger. The proportion of younger users under the age of 30 increased from 19% in 2017 to 30% in 2021. In four years, an increase of 11 percentage points, there is no doubt that the current era is the era of young people.
They are the vane of future consumption and the object of competition for major car brands. How to catch young users? Car companies try to find answers from a series of labels of young people in the context of the Internet, such as "two-dimensional", "social animals", "social NB", "Buddhism", etc., to create "young models" that meet the preferences of young people. But in fact, in real life, young people still go their own way and express their attitudes with their own consumption habits. Obviously, they prefer "customization" to "being defined". This coincides with faw-Volkswagen Audi's new Audi Q2L model.
Customize from the inside out, marked with your own exclusive "tag"
For contemporary young people, in addition to function, each commodity is a kind of supplement to life, an element of life, even large goods such as cars are no exception. A car that is enough to show its personality and has its own "tag" will undoubtedly make the travel more "ritualistic".
The new Audi Q2L gives users the freedom to define. It not only provides elegant and dynamic double-face design, 7 colorful appearance colors, a variety of different specifications of the shape of the wheel hub, but also provides a freely matchable "cool cover" design, including four contrasting colors with Audi LOGO, and the C-pillar cover plate with the same color of the body, a total of more than 10 kinds of rich choices. Users can also freely DIY on the "cool cover" to mark their own exclusive mark on the new Audi Q2L.
Not only is the styling changeable, but the interior of the new Audi Q2L is also freely definable. The new Audi Q2L is equipped with a luminous interior strip and 10 colors of ambient lighting, providing 8 different color combinations to choose from sports seats, colorful space, free definition.
The car is not only a simple travel tool, but also a carrier for young people to please themselves and show themselves. Just like young people, who should never be limited, young customization, everyone is their own dream weaver.
Life customization, even the city can also yearn for nature
Young people who do not like to be "defined" are also more enthusiastic about grasping the "initiative of life" in life. They can run around the city for the sake of reality, and they can walk away for their ideal life; they can be careful to save money, and they can also pay generously for their hobbies.
The new Audi Q2L series comes standard with a 1.4TFSI high-power 4-cylinder turbocharged engine and a 7-speed S-tronic dual-clutch transmission with a maximum power of 110 kW and a maximum torque of 250 N·m, and offers a choice of five driving modes: automatic, comfortable, dynamic, economical and personalized. Whether it's rushing for work, escaping the city to enjoy the freedom of nature, or occasionally running with passion, the new Audi Q2L can always become the "best partner" in young people's lives.
For young people in the Internet age, mastering the "initiative of life" also means that they need to be online all the time. The new Audi Q2L is also equipped with a 12.3-inch Audi virtual cockpit and an 8.3-inch HIGH-definition MMI interactive system, allowing users to be online at all times and keep abreast of first-hand information.
Like-minded young people will always resonate with each other's common hobbies and personalities, just like the new Audi Q2L and every "undefined" young person. As an entry-level model of the Audi brand, the new Audi Q2L also fully demonstrates the youthful proposition of the Audi brand - taking "people" as the center, and realizing self-definition with perceptual aesthetics and personalized design.