For a long time, the concept of "buying a TV and watching the screen first" has been widely circulated in the folk. Many consumers choose to buy tVs with imported screens. Some TV manufacturers also put up the slogan of "an original imported panel" to attract consumers. So how much does the panel affect image quality?
At present, there are dozens of TV brands on the market, many of which use screens as the focus of promotion. But in fact, just working the panel, there is no advantage at all. Because no matter how to publicize, there are so many panel factories and so many types.
In fact, Samsung, LG, a TV manufacturer with an entire ecological closed loop, its own products are not only using their own production panels. Limited by factors such as cost, market, and geography, they will also purchase from some panel manufacturers in the mainland and Taiwan. Sony, a TV manufacturer that does not produce panels by itself, in addition to procurement like Samsung and LGD, many panels are from Innolux, AUO, BOE, these non-imported panels.
The same panel factory of the same production line out of the panel, is also divided into several levels, if a screen has passed the quality control, is the A-class screen or a good screen, whether it is an imported screen or a continental screen, the difference between the quantity of products is almost not large.
Image quality doesn't just depend on the screen
Different manufacturers have different blessings and precipitations on picture quality technology, even if the exact same panel is used, the TV created may be completely different in picture quality style.
So, as a sony TV synonymous with high picture quality, what screen is used? From the very beginning of Trilong, to the first mass-produced professional 4KOLED master monitor BVM-X300, to the glory of the BRAVIA series, synonymous with high-quality has always been a high-end user's pursuit of the object. Although Sony also produces screens itself, most of them will be used in prototypes or military or commercial fields, and will never be used in mass production TELEVISION models. Sony LCD TV is more using CHIMEI, AUO, Huaxing Optoelectronics and other Chinese panel factories produced LCD screens. However, from the perspective of picture quality performance, the use of domestic screen Sony does not need to be questioned.
The picture quality chip even plays a bigger role than the panel
In addition to the panel, it is also necessary to do a very careful configuration between the software and the screen. Japanese manufacturers like Sony, whose engineers have basically been deeply engaged in the industry for decades, have decades of technical accumulation in color grading in terms of fine blending.
To put it bluntly, it is whether the TV image processing chip you use is good or not. To have good image quality, a good image processing chip is a must.
Tv picture quality chips are capable of processing and repairing image signals and images in the signal. It plays a vital role in clarity, noise reduction, color enhancement, contrast enhancement, motion compensation, and more. At the same time, the video signal entered by the TV interface must be processed by the image engine, converted into a signal suitable for its own TV playback, and optimized accordingly, which can effectively improve the image quality performance.
It should be noted here that we should not confuse the independent image quality chip with the ARM chip. Some manufacturers have secretly changed the concept and publicized the ARM chip as an independent picture quality chip, in fact, the main role of ARM's chip is only to serve the Android system and video decoding. Although some ARM chips also integrate picture quality engine technology, this is like the unique display and nuclear display in the computer, the gap is obvious.
The research and development of TV picture quality chips is extremely difficult, and it is necessary to collect a large number of front-end video materials to form a database, serve the back-end image processing chip, and then make corresponding image processing algorithms based on the database information. For example, for different definitions, different streams, different tones, and different light and dark pictures, a lot of algorithm optimization is required. To put it bluntly, it is difficult for TV manufacturers without research and development strength to do it.
Tv manufacturers such as Sony, Samsung, LG, Hisense and other TV companies have the ability to develop picture quality chips - Sony's image processing chip XR cognitive chip; Samsung 8K Quantum processor; LGα9 TV chip; Hisense core TV chip. These are all gathered decades of deep cultivation and research and development of manufacturers, and it is a joke to want to use a screen to surpass overnight.
Excellent picture quality performance is inseparable from the polishing and tuning of manufacturers. The panel is like unpolished jade, and only the carving with the image processing chip/image processing technology can show the excellent picture quality. It is not denied that a good screen can indeed play a plus role in picture quality, but the impact of screen on TV quality is indeed not as critical as we think.
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