Editor's note: As the most innovative and dynamic field at present, the development of the Internet has profoundly affected all aspects of the country's political, economic, cultural and social life. As a combination of science and technology and the field of culture and art, the development of online literature and art has changed people's ideological concepts, aesthetic tastes and lifestyles, reshaped the media ecology and art ecology of contemporary Chinese literary and artistic development, and affected all aspects of literary and artistic creation, production, dissemination and appreciation.
The "Research Report on the Development of Online Literature and Art in China (2020-2021)" (hereinafter referred to as the "Report") aims to outline the overall outline of online literature and art from 2020 to 2021, try to grasp the laws and development trends of online literary and artistic creation and production, and provide useful references for government management departments, industry associations, industries and academics.
We will introduce the research results of the Report to you one after another, and this issue will take you to understand the new trends in the development and change of online literature and art in the past two years.
The "Research Report on the Development of China's Online Literature and Art (2020-2021)" comprehensively outlines the current situation and changing trends of online literature and art from multiple aspects such as creation, production, dissemination, acceptance, content, form, technology, and "going to sea", showing the new integration, new characteristics and new style of online literary and artistic development in recent years.
Creation is becoming more and more diverse
The range of types is constantly expanding
Since 2020, online literary and artistic creations have become increasingly diverse, with increasingly wide range of genres and increasingly rich themes. The works that are based on the appreciation preferences of Generation Z reflect the creative orientation of "relaxed and youthful". Generation Z's self-flaunting, personality highlighting, strong empathy experience, and in-depth interactive participation require online literary and artistic works to keep pace with the times and continue to innovate.
The online variety show "This! It's Hip-Hop Season 4
The online variety show "Star Detective Season 6", "Drama New Life", "This! It is the fourth season of street dance" is generally loved by young people, and some niche networks have successfully broken the circle and become a variety show welcomed by a wider group.
Women's Theme Network Variety Show "Sister Riding the Wind and Waves Season 1"
At the same time, women's theme online literary and artistic works have also continued to come out. Driven by the boom of "Sister Riding the Wind and Waves Season 1", a large number of creations began to focus on women's growth. Through the perspective of women, they present and comment on the current social hotspots (family life, marriage and love affairs), and win the general resonance of the female group.
IP diversified development
Resource value integration
In the process of the development of online literature and art, as an important part of creation and production, IP development is playing an increasingly important role. On the one hand, in addition to the further consolidation and deepening of the ip development of film and television dramas, lightweight and high-capacity IP adaptations such as short videos, audio books, radio dramas, online animations, and vertical screen short dramas have gradually formed a market scale.
Stills from the web drama "The Hidden Corner"
On the other hand, the degree of refinement and systematization of IP development is deepening. After experiencing the irrational development boom in previous years, IP development has become more and more mature. The value of various resources has begun to be further integrated, highlighting more significant resource advantages and good value effects.
Stills from the web drama "The Silent Truth"
In the past two years, the network drama works "The Hidden Corner" and "The Silent Truth" adapted by the network have not only gained good reputation, but also achieved good ratings results, becoming the explosive works of IP adaptation in the past two years, making the development of the ip industry to a new level.
The content of the work is improved
Quality is constantly evolving
In the current new media ecology, literary and artistic ecology and industrial ecology, the demand for "high-quality" creation and production is gradually deepening, high-quality content has become one of the prerequisites for the wide dissemination and acceptance of online literature and art, and the creative trend of "content is king, quality first" is also becoming a trend, and the market has shown a positive development trend.
Stills from the web anime "Five Elements of the Misty Mountains"
The ideological and artistic improvement of online literary and artistic works has made the form and content of related creations refreshing. On the one hand, this not only satisfies the strong demand of the broad audience for cultural consumption, but also makes the audience's ideological cognition, aesthetic ability and appreciation level continuously improved.
Stills from the web anime "Spirit Cage"
The online animation work "Five Elements of the Misty Mountains", which integrates classical ink landscapes and modern art styles, has achieved good communication effects, and the high-quality creation has successfully blended "Chinese painting + two-dimensional" and made "Chanime" (Chinese animation) go to the world.
Spread the platform expansion
Deep technical empowerment
Since 2020, the online literary and artistic communication platform has been continuously expanded, and in addition to the traditional online audio-visual platform and the online music platform, the "pan" online literary and artistic platform is further expanding. These platforms have given birth to many new forms of online literature and art - micro-short dramas, micro-variety shows, micro-documentaries, online audio variety shows and so on.
Virtual Influencer (Angie).
In addition, the development of Metaverse, NFT art, and Virtual Influencer is also in the ascendant, and new technologies and new technologies are constantly empowering online literary and artistic creation, making the production, dissemination and acceptance of related works present a new situation and new development.
NFT art
At present, the network "cyberspace" is increasingly transforming into a "parallel universe", will the future time and space depicted in "Three-Body", "Avatar" and "The Matrix" be far away from us? What does it mean to move from the real to the virtual, from the physical world to the digital realm? Let's wait and see.
The "going to sea" activity is good
Exchanges and mutual learning deepened
Since 2020, the overseas dissemination of online literature and art is developing day by day. Internet literature swept Southeast Asia and North America, online dramas achieved good communication results in East Asia and Southeast Asia, the online game "Original God" set off a global boom, and the game video "Black Myth: Wukong" was highly praised by overseas social media.
Li Ziqi
In addition, Li Ziqi's traditional Chinese culture Vlog has received tens of millions of attention on Youtube and has become a business card for Chinese culture to go global. The idyllic scenery of Zhongshan's beautiful water and birds singing in the video evokes the warm "nostalgia" of global audiences like ink flowing colors.
West side boys
The Westlife Boys' online concert reminds China's post-80s and post-90s of their youth in those years. The interpretation of golden songs such as "Ordinary Road" and "You Raise Me Up" (You Inspired Me) has narrowed the audience's inner emotional distance. The Internet media acts as a "bridge" to make cultural exchanges across time and space possible.
"Research Report on the Development of China's Online Literature and Art (2020-2021)" is the second "Blue Book of Online Literature and Art" hosted by the Internet Literature and Art Communication Center of the China Federation of Literary and Art Circles. On the basis of the first Blue Book, the "Report" is further based on the practice of online literature and art, with creation and production as the center, revealing the overall characteristics and salient characteristics of the annual development of online literature and art, and summarizing and expounding the development laws and development trends of online literature and art.
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China Literature and Art Network New Media
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