When it comes to models with the highest retention rate, who do you think of? From the perspective of "scarce things are expensive", you may choose those limited edition models that are blessed with affection, or you may say a few names that are known for hunger marketing and markups.
But in fact, aside from those models with collectible and "financial attributes", in the mass consumer market, the retention rate of Chinese brand models has long been different. With the improvement of quality and the recognition of the market, countless cost-effective independent models have achieved catch-up with the retention rate, and Trumpchi M8 is one of them.
01
Trumpchi overcomes the problem of lack of core M8 sales pick up
Measuring a car's retention rate is often linked to its market sales, product strength, and brand value. In February this year, M8 sales achieved a good start, with monthly sales of 5,001 vehicles, an increase of 86.5% year-on-year, leading the Sales List of China's luxury MPV for 29 consecutive months, with cumulative sales exceeding 160,000 vehicles. In the top 10 list of MPV sales in February released by the Association of Passenger Vehicles, this achievement far exceeds other models.
It should be known that since 2020, the epidemic has continued to fight back, and many automakers are facing insufficient chip supply, which in turn greatly affects the production supply chain of automotive products. In the face of the problem of missing cores, GAC Trumpchi adopts the latest generation and most advanced intelligent chips, actively contacts various suppliers, formulates production improvement plans, and completes delivery with quality and quantity, which highlights gaga Trumpchi's brand responsibility and quality pursuit.
02
Well-deserved No.1
With the double blessing of sales volume and brand value, the retention rate of Trumpchi M8 continues to rise. On August 18, 2021, Autohome and Daily Daily Auto officially released the "2021 China Automobile Retention Rate Ranking". All the retention rate results in the report are based on the evaluation calculation and verification of the mature retention rate model that has been commercially applied by The Autohome for many years to ensure that the report has a high degree of authority and credibility. In this list, trumpchi M8 won the chinese brand MPV model championship with a three-year retention rate of 67.79%.
On October 19 of the same year, 58 cars joined forces with J.D. Power issued the "Rosewood Award • 2021 China Automobile Retention Rate List". On this list, Trumpchi M8 still becomes the No. 1 in the MPV segment of Chinese brands.
On January 21, 2022, the China Automobile Dealers Association and Jingzhen Estimation jointly released the 2021 China Automobile Retention Rate Report. In this report, the Trumpchi M8 was once again affirmed, becoming the only Chinese brand model among the top ten generalized MPV market retention rates.
Regardless of the dimensions and calculation methods of the survey statistics, the retention rate reports released by three different institutions have reached the same conclusion - in the Chinese brand MPV market, the Trumpchi M8 has become the most preserved model.
This may not be the true record of the Trumpchi M8. Due to the widespread markup market in Alpha and Wilfa, Mercedes-Benz Vito, Volkswagen Kailuwei, Mercedes-Benz V-Class and Nissan NV200 are obviously niche and commercial use, if the vehicle retention rate is calculated from the actual transaction price, Trumpchi M8 has even stood at the same height as the mainstream joint venture brand MPV models.
03
A perfect closed loop
The higher retention rate is like "opening the plug-in" for the cost performance, so that the vehicle has a more sufficient confidence in the same level of market.
However, unlike the configuration and pricing of vehicles, it is difficult for automobile companies to determine the retention rate of vehicles on sale. For example, some car companies have tried to lock in the depreciation ratio of three-year repurchases, but this strategy of forcibly controlling the market, due to different vehicle conditions and user replacement needs, has hardly achieved any effect on the improvement of the retention rate.
So, what does the Trumpchi M8 rely on to achieve the highest retention rate of Chinese brand MPV models?
It may be a bit awkward to say, but this is indeed the circular logic of "chicken and egg, egg and chicken". As the product strength and quality of Trumpchi M8 are recognized by the market, more and more users have purchased Trumpchi M8, and the huge sales volume and ownership have reversed the evolution of Trumpchi M8 and the improvement of the aftermarket. This two-way push has played a decisive role in improving the retention rate of Trumpchi M8, and then further promoted the sales of new cars in the market to achieve a perfect closed loop.
Yes, yes, Trumpchi M8 is not only a collection model belonging to a small group, the value and retention rate of Trumpchi M8 does not come from terminal markups, nor has anything to do with scarcity, but relies on pure hard power and service and ecological perfection to obtain this honor. The transcript of 160,000 sales in its four years on the market confirms the correctness of this logic.
04
Strive for perfection
There was a view that the high retention rate of automotive products, represented by Japanese cars, was based on the relatively low configuration of vehicles. After all, with the development of the times, the once high configuration will gradually become popular, with the configuration "piled out" of the cost performance, can not support the long-term retention rate of the vehicle, vehicle quality and stability, is the key to the high retention rate.
This view is on trumpchi M8, yes and no. Trumpchi M8 did not give up the high requirements for configuration, at the same time, it also strives to be perfect in the design, quality and reliability of the vehicle.
Magnificent and domineering, it is the first impression of almost everyone after seeing trumpchi M8. The body of more than 5 meters creates a natural majestic momentum for the Trumpchi M8. The master edition model's exclusive straight waterfall net and more sports kits create a better aura.
The extra-long body size of the Trumpchi M8's interior space layout lays a good foundation. The fully functional second row of first-class seats, the still-spacious third-row space, and the electric double-sided sliding doors provide a comfortable interior space for Trumpchi M8 users. The exclusive interior theme of the master's flagship model "Collection Dream" also uses inspiration from the Suzhou Museum to provide users with a luxurious experience with a Chinese mood.
In terms of power system, Trumpchi M8 is equipped with the golden power combination of GAC Trumpchi's third-generation 390T engine and Aisin 8AT transmission, which is leading the same level in power performance and driving experience, with strong power, high reliability and high drivability, making driving more comfortable.
In terms of in-vehicle intelligent systems, as the world's first MPV model to realize four-screen interconnection and apply four-tone area voice control system, Trumpchi M8 even achieved a smart luxury comparable to Mercedes-Benz S-Class. At the same time, the ADiGOL Level 2 intelligent driver assistance system is also equipped to protect the occupants in terms of active safety.
The welfare version has become another model that embodies the "temperature" of the Trumpchi M8. Different from the ordinary version of the model, the welfare seat customized by the original car aviation has distinct highlights in terms of comfort and convenience compared with other models, providing a more convenient and comfortable travel experience for the elderly or people with limited mobility.
It is worth mentioning that under the crisis of the chip supply chain, GAC Trumpchi issued an announcement on March 9 that it launched a warm commitment of "delivery within one month of immediate order" for the M8 welfare version, and did its best to meet the car needs of special user groups, which demonstrated a full sense of corporate social responsibility and brand temperature.
Everything is user-centric, and it is this insistence that has created the high-end value embodiment of Trumpchi M8. It is precisely because users feel trusted that the market sales, retention rate and reputation of Trumpchi M8 have been able to win the crown of China's luxury MPV.
This is the answer to that question in the title of the article.