Just this week, Xiaomi announced last year's results. Among them, the data shows that Xiaomi has been rock solid in the high-end mobile phone market, selling 24 million flagship mobile phones around the world last year, and the flagship mobile phones referred to here are high-end models such as Xiaomi digital series and MIX series.
According to a report disclosed by Counterpoint Research in October last year, Apple earned 75% of the profit of the global smartphone market in the second quarter, while Xiaomi always adhered to the business philosophy of making only 5% profit, so it won the long-term support of rice noodles. Last year, Xiaomi invested 13.2 billion yuan in research and development, with a compound growth rate of 43% in the past 5 years.
In addition to the flagship mobile phone, the overall shipment of Xiaomi mobile phones also set a new record, selling 190 million mobile phones worldwide in a year, an increase of 30.0% year-on-year, ranking among the top three in the global mobile phone market. At the same time, Xiaomi has hundreds of millions of active rice noodle users, and in Chinese mainland alone, it has about 130 million MIUI monthly active users, an increase of 17.0% year-on-year, and they have high brand loyalty.
As early as 2018 to 2019 or so, Xiaomi said that it would go all out to impact the high-end, and launched the digital series Xiaomi 10 at that time, and Xiaomi did not forget the original intention of cost performance, and made the Redmi K series into a "welder" in the 2000 yuan price segment. This combination of one attack and one defense allows Xiaomi to impact the high-end without worries, and now it has achieved good results in three years.
In addition to the Chinese domestic market, Xiaomi also performed well in the overseas high-end market, with mobile phone shipments soaring by 160% last year in the above 300 euro segment. According to data disclosed by another market research agency, Canalys, Xiaomi's shipments in the high-end market above $350 soared last year, breaking into the top 3 of global shipments.
Many netizens who do not understand Xiaomi ridicule Xiaomi for not having core technology, in fact, Xiaomi invested 13.2 billion yuan in research and development last year, and also developed eye-catching hardware products such as long-distance wireless charging technology and off-screen camera technology, and also continued to increase the research and development of surging chips, and will continue to invest 100 billion research and development funds in the next five years.