On March 22, Xiaomi Group announced the revenue situation in 2021, last year's global economy continued to be depressed, facing many challenges, many companies can achieve break-even, it is not easy to survive, if you can grow against the trend, it must be a very good enterprise, by the majority of consumers to recognize and support to achieve, from the revenue data released by Xiaomi, it can be seen that Xiaomi is such a company.
According to the data, Xiaomi Group's annual revenue reached 328.3 billion yuan, an increase of 33.5% year-on-year, in a sustained high posture growth, and the adjusted net profit was as high as 22 billion yuan, an increase of 69.5% year-on-year, and the profit gradually became higher, compared to the profits of Tencent and Ali, Xiaomi's profits are still low, mainly due to the pricing conscience of Xiaomi products, the hardware net profit is very low, many mobile phones are configured with the same configuration, the price is lower than other brands, and many good products that move people's hearts and are generously priced have been launched.
From the revenue announced by Xiaomi, 4 important news can be released, let's take a look at it together.
First, it is still dominated by mobile phone business, and its market share has reached a new high
Xiaomi Group's main revenue is still based on mobile phone business, from the released data show that in 2021, Xiaomi mobile phone shipments reached 190 million units, an increase of 30.0% year-on-year, ranking third in the world for the whole year, with a market share of 14.1%, and then set a new high and developed steadily.
It is worth mentioning that Xiaomi is also a red dust in overseas markets, ranking first in 14 markets in the world and ranking in the top five in 62 markets. Xiaomi has not entered the European market for a long time, and now the market share has been very high, ranking second, in Latin America and Africa, have also achieved great growth, the growth rate is even as high as 94.0% and 65.8%, ranking third. Xiaomi mobile phone is known for its cost performance, users in many countries welcome such products, in fact, Lei Jun still takes care of the domestic market, and the price of domestic products is generally cheaper than the European market.
Second, adhere to the high-end market, the dual-brand strategy has won a complete victory
Xiaomi is now taking the dual-brand route, the main brand takes the high-end route, and has launched classic flagship machines such as Xiaomi 10 series, Xiaomi 11 series, MIX4 and Xiaomi 12 series, with excellent sales, and word-of-mouth and experience optimization have been recognized by users.
According to the data, xiaomi in the mainland region in 2021, 3,000 yuan or more and foreign pricing of 300 euros or more of high-end machines, shipments reached 24 million units, compared with last year's growth rate doubled, it can be seen that millet adhere to the high-end route is a wise choice.
According to statistics, in the overseas high-end mobile phone market share of 350 US dollars or more, Xiaomi ranked third in 2021, an increase of up to 160% year-on-year, and won the recognition of high-end people abroad, promoting the high-end of overseas markets and achieving great results.
At present, the Xiaomi 12 series is still the best-selling Snapdragon 8Gen mobile phone, far exceeding the sales volume of other brands of Snapdragon 8 mobile phones, while in the Redmi brand, the K50 e-sports version and the Champions Cup launched, the first sale of 1 minute sales exceeded 280 million yuan, and the K50 series, the first sale of 5 minutes, sales exceeded 330,000 units, it can be said that the results are remarkable.
Third, the AIoT field continues to improve, and the Internet profitability is high
Xiaomi Group is now not only Xiaomi mobile phones, but also its AIoT field, at present Xiaomi is creating users of the intelligent interconnection of all things, creating smart homes and other fields, with mobile phones as the core, driving other peripheral devices, so that users can enjoy a more intelligent life experience.
As of December 31, 2021, Xiaomi AIoT connected devices reached 434 million pieces, an increase of 33.6% year-on-year, while having 5 or more users, the number reached 8.8 million, an increase of 40.4% year-on-year, xiaoai classmates monthly active volume reached 107 million in December 2021, an increase of 23.3%; the monthly active users of Mijia APP reached 63.9 million, an increase of 42.0%. Xiaomi's revenue in the AIoT field reached 85 billion yuan, up 26.1% year-on-year.
In the Internet sector, MIUI monthly active users reached 510 million, Internet revenue is very impressive, revenue reached 28.2 billion yuan, an increase of 18.8% year-on-year, in the fourth quarter of 2021 overseas Internet revenue reached 1.6 billion yuan, an increase of 79.5% year-on-year, accounting for 21.5% of the total Internet revenue, profitability continues to strengthen.
Fourth, technology-oriented, attach importance to the cultivation of R & D talents
Lei Jun put forward "technology-oriented, cost-effective as the guideline, do the coolest products", technological innovation and R & D investment is closely related, no R & D investment, technology is difficult to break through, Millet in the continuous increase in research and development investment, 2021 investment in research and development has reached 13.2 billion yuan, an increase of up to 42.3%, from 2017 to date, compound growth reached 43%, while in the next 5 years will continue to invest 100 billion research and development expenses.
Xiaomi also attaches great importance to cultivating talents, how to make engineers work hard, of course, to solve their worries, with bonuses to continuously motivate them, Xiaomi's R & D engineers are very high salaries, but also opened a million dollars of annual technology awards, the previous generation of CyberDog bionic quadruped robots, won the 2021 "million dollar technology award".
In terms of chip research and development, Xiaomi has not given up, Xiaomi is equipped with surging C1 and surging P1 chips on MIX FOLD and Xiaomi Mi 12Pro respectively, which are imaging and fast charging chips, which play an important role in improving the experience of smart phones.
Overall, Xiaomi has made great achievements in 2021, as a relatively young technology Internet company, Xiaomi's growth rate is very fast, and very stable, I believe that in a strong anti-pressure business model, perfect products and a huge user base, as well as the gradual promotion of global layout, Xiaomi can achieve long-term steady development!