The first product of young people, this sentence everyone likes to use on Xiaomi.
Just like the two most widely circulated slogans of Xiaomi that year, one is "born for fever" and the other is "the first mobile phone of young people", these two slogans highlight the extreme and cost-effective product.
Of course, the field of smart TVs is no exception. In 2013, Xiaomi officially released the first smart TV, the main concept of "the first TV for young people", with the update iteration of the product, in August last year, Xiaomi's blockbuster new product "Xiaomi TV 6 OLED" also inherited this feature, known as "the first OLED TV for young people".
"The first TV of young people", Xiaomi once used it as an advertising slogan. Who knows, Hisense's Vidda directly registered this sentence as a trademark.
According to the enterprise investigation, Qingdao Juhaoyuan Intelligent Technology Co., Ltd., an affiliate of Hisense Group, applied for three trademarks related to "the first TV for young people" in August 2021, and the international classification involved 9 types of scientific instruments and 35 types of advertising sales. Among them, 35 categories of "young people's first TV VIDDA" trademark has been approved for registration on February 21.
This also means that whether it is a new product listing or brand promotion, friendly brands can no longer use the "first TV of young people" at will, and if it is identified as trademark use, it is not only easy to cause consumers to confuse the brand's cognition, but also vulnerable to infringement lawsuits.
Vidda, as a young fashion brand under Hisense, has a more accurate positioning, quite concerned about the needs of young people, and it is not surprising to register the trademark of "young people's first TV". Last year, Vidda launched Vidda Music TV 2 V5G, which is recognized by many young people in the field of TV sound according to the needs of young people.
This time, Vidda quickly turned this slogan into part of its own intellectual property rights, and applied for the registration of the trademarks of "young people's first good TV" and "young people's first TV VIDDA", which can be seen that Vidda as a new brand, intellectual property awareness is not lost to others.
It should be known that trademark registration and layout work is a necessary action for commercial competition. In the face of infringement by others, effective trademarks can not only maintain corporate image, but also create economic value. Especially under the fierce market competition, an excellent trademark and the use of a classic slogan can directly attract many consumers.
Therefore, the market has not moved the trademark first, and the enterprise must establish brand awareness at the beginning of its establishment, so that the brand can go hand in hand with the entrepreneur, and do not leave opportunities for the copycats. Only with a keen sense of intellectual property protection, reasonable planning and layout of corporate trademarks, in order to better corporate brand interests, to ensure the good and stable development of the consumer environment. With a fair and honest consumption environment, consumers can be more at ease and assured of consumption, and the market will be more vibrant.
--------------------------
Source | Beijing Gaowo Intellectual Property (ID: gaowoip-com)
Edit | Beijing Gaowo Intellectual Property (ID: gaowoip-com)