In order to stimulate the innovative thinking of young people and cultivate their awareness of intellectual property protection, the Xuhui District Market Supervision Bureau and the Xuhui District Education Bureau recently launched an intellectual property activity in Shanghai No. 2 Junior High School.
The promotional video of "Protecting Intellectual Property Rights and Combating Infringement and Counterfeiting" was played to kick off the event. The promotional video shows you the work measures and work results of the Shanghai market supervision department to protect intellectual property rights and crack down on infringement and counterfeiting, so that everyone can understand and know that intellectual property rights are valuable intangible assets of enterprises, and cracking down on infringement of intellectual property rights and the illegal acts of manufacturing and selling counterfeit and shoddy goods is a strong guarantee for protecting intellectual property rights and strengthening product quality.
During the event, the Cao Development (Intellectual Property Supervision) Institute of the District Market Supervision Bureau introduced the relevant content and typical cases of intellectual property, focusing on "What is intellectual property?" The relevant concepts and characteristics of intellectual property rights were explained in simple terms. At the same time, taking the trademark brand that everyone is familiar with in daily life as an example, the connotation value of intellectual property rights is illustrated with pictures and texts, and the crackdown on illegal acts such as infringement and counterfeiting is demonstrated through relevant law enforcement cases.
At the event, Robin Smith, Vice President of Legal Affairs of Asia Pacific and China of LEGO Toys (Shanghai) Co., Ltd., introduced the company's intellectual property work system and the company's efforts to protect the rights of creative industries and innovators, create an innovation environment, and displayed the company's logo and related innovative products. LEGO staff organized on-site students to carry out LEGO toy experience and interaction, so that students can experience the importance of protecting innovation achievements and protecting intellectual property rights in the form of entertainment and education.
It is reported that the District Market Supervision Bureau will carry out intellectual property publicity work in a richer form, popularize intellectual property knowledge, effectively enhance the awareness of young people to respect and protect intellectual property rights, let young people become practitioners of intellectual property protection, and promote the formation of a good atmosphere of respecting knowledge and protecting innovation in the whole society.
Manuscript: District Market Supervision Bureau
Editor: Wei Li
Reviewer: Wei Li