Under the precipitation of the first 7 years, Yun mi ushered in a comprehensive breakthrough and outbreak.
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The author | Xiao Man
Editor| Li Shuaifei
Imagine what a warm family full of technology looks like?
In the tech world, the term "whole house intelligence" is enough to summarize. In the words of Chen Xiaoping, founder and CEO of Yunmi Technology, it is "a room of high technology" - this is not a traditional smart home appliance-style dot layout, but a smart network covering the whole house is built by the intelligent interconnection of a single product.
At present, the whole house intelligent track is a blue ocean, mobile phone manufacturers, traditional home appliance manufacturers, real estate developers and other players have all entered the field, for the presentation of the whole house intelligent solution, it is also a thousand faces.
Among them, Yunmi Technology, as one of the earliest batch of cloud rice technology in the industry to lay out whole house intelligence, also handed over a new answer sheet at the 2022 spring press conference held on March 17 - that is, "1=N44" one-stop whole house intelligent "solution".
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Cloud rice sprint, seize the "three points of the world"
1 represents the "one-stop whole house intelligence" solution, that is, the home is a whole; N refers to the intelligent "family barrel" product lineup of more than 60 categories; 44 refers to the 4 major capabilities and 4 services of HomeMap, which manages whole house devices and smart scenes, respectively."
At the press conference, Chen Xiaoping announced the new and upgraded one-stop whole house intelligent solution of Yunmi Technology: 1=N44.
The one-stop whole house intelligent solution of "1=N44" can be said to be a comprehensive breakthrough and outbreak of all precipitations in the first 7 years of Yunmi.
In the interview after the press conference, Chen Xiaoping admitted that as early as 2017, Yun mi began to think about the whole house intelligent solution, spent more than five years to layout, and finally condensed "1 =N44".
Among them, N brings together two major product departments of smart home appliances and smart home, including air conditioners, refrigerators, washing machines, smoke stoves, water purifiers, sweepers, smart switches, routers, etc., which are the embodiment of Yunmi's high-end AI product strength; 4 capabilities are yunmi whole house intelligent solution platform HomeMap, including non-sensor networking, active intelligence, spatial perception, and natural interaction; and the other "4" is to deepen user needs, providing a comprehensive solution design, OTA continuous upgrade of intelligent experience, Plus Four services including membership and value-added services.
In the product layout of up to 7 years, Yunmi's product categories have reached more than 60 kinds, which is currently the most complete product line of the whole industry. Not only that, in addition to covering all categories of products in the family scene, in view of the market demand of middle-class and high-end people, Yunmi also launched a new high-end all-scenario AI product lineup this year, increasing the layout of the high-end whole-house intelligent market.
At the press conference, Yunmi launched a number of high-end trend AI new products, including Space Pro Yunmi AI global wind air conditioner, Royal Pro coKiing high-end AI dual-screen refrigerator, Boss Yunmi AI large-screen refrigerator, Royal Pro coKiing high-end AI double-barrel washing machine, Space Yunmi AI smart eye range hood, Super 2 2000G Yunmi Quanxian AI water purifier, Royal AI laser theater, etc.
In the thinking of whole house intelligence, Yunmi pursues a deeply intelligent and complete one-stop solution. "Yunmi's logic is to buy a set, compared with other brands, Yunmi pays more attention to ONE, and hopes that home is a whole." We don't stack products together to call the whole house intelligent, our underlying logic is through, so it is one-stop, one-stop for a word is integrated hardware, software and product group," Chen Xiaoping said in an interview.
According to the data, at present, Yunmi has achieved cumulative product sales of more than 50 million pieces, and more than 2 million families will choose to buy complete sets of Yunmi smart products. At the press conference, in response to the needs of different users, Yunmi launched a high-end whole-house intelligent set for sale from 300,000 yuan and exclusive to 100 million yuan villas to further improve its own set type.
For the future, Chen Xiaoping said that Yunmi will iteratively upgrade around the existing categories to optimize the experience. "We hope that in the future, there will be cloud rice in the next three parts of the world, that is, the three leaders of the whole house intelligence in the future, and I hope that one of them is cloud rice," Chen Xiaoping said in a post-meeting interview.
Judging from the existing layout, Yun Mi is confident.
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Yun Mi's bottom line
Compared with mobile phone manufacturers, traditional home appliance manufacturers, real estate developers and other players, Yun Mi is still young, initially with a water purifier rushed into the home appliance industry, and then extended to the kitchen scene, the whole house scene, and then to the "people - car - home" intelligent Internet of Things, AI: Helpful strategy proposed, Yun Mi every step, are trying to improve and optimize the whole house intelligent experience.
In this time dimension, in fact, it is also the time interval for the smart home industry to develop from point to surface to whole house intelligence - it can be said that on the whole house smart track, Yunmi has always been at the forefront.
In fact, Yun mi has long been well aware of the importance of technological innovation, public information shows that Yun Mi applied for nearly 5,000 patents, the company's R & D personnel accounted for more than 50%.
Chen Xiaoping introduced: "We are very determined about the proportion and degree of R & D investment, our goal is to become a technology company, through our scientific and technological investment, R & D innovation, technological innovation so that 'become a technology company' such a vision, can truly become a reality." ”
However, the essence of smart home is not a single product function, but the intelligence and interconnection of the whole scene. From single-point intelligence to whole-house intelligence, the difficulty of its realization is not in the physical superposition of quantity, but in the comprehensive integration and connectivity at the system level, both product innovation, as well as software experience, scene connectivity, interaction and other aspects of upgrading.
For the whole industry, whole house intelligence is the ultimate direction of smart home, and it is also a qualitative leap. As one of the industry players, Yunmi has been constantly exploring and upgrading.
In the "1=N44" one-stop whole-house intelligent solution, Yunmi does not have a central hub layout, but adopts a decentralized approach, through the family ID, Home Map platform, and underlying protocol to open up a huge AI product lineup, so as to organically and effectively manage smart products.
In order to achieve the "user-centered" integrated experience upgrade, yunmi home map whole house intelligent solution platform has four major capabilities, including sensorless networking, spatial perception, active intelligence, and natural interaction.
First of all, in terms of networking capabilities, Yunmi connects devices through a seaLink router, supports up to 250 connected devices, and realizes sensorless flashing under the blessing of OneTouch2.0, App can automatically discover devices, one-click networking, and multiple devices only need one step.
In terms of spatial perception, Yunmi launched Alpha X super visual perception millimeter wave, using millimeter wave perception technology, according to the frequency difference of the transmitted/received signal, monitoring the small movement changes of the target living body, and can non-contact sense the presence state, movement, movement trajectory, heartbeat, breathing, etc. of family members.
It is worth mentioning that compared with the visual solution, the millimeter wave perception technology that does not involve picture shooting is more able to protect user privacy.
In terms of active intelligence, Alpha X millimeter wave radar can also link whole-house devices to achieve active intelligence of whole-house devices.
For example, millimeter-wave radar can detect whether there is anyone active in the room, according to the detection results, lights, air conditioning and other equipment will actively adjust; automatically turn off the smoke machine when leaving the kitchen after cooking; judge the sleep state, automatically adjust the lights, curtains, etc. into sleep mode and get up mode. For the sudden situation of the elderly, immediately notify the family, report the emergency situation, accurately locate the location of indoor pets, set up intelligent alarm intrusion, etc.
In fact, the realization of active intelligence means that Yunmi AI intelligent technology is moving towards the third stage, that is, from Helpful to Free. As Chen Xiaoping mentioned in the interview: "The active intelligence we advocate, the final result is called free, that is, people are free, how to say what they want, how to do what they want, how to do what they want, how to do it, the state of free is the final form of our definition of active intelligence." ”
In terms of natural interaction, Yunmi Xiao V has been upgraded to 3.0, which can select the best device response according to the comprehensive judgment of device distance and status, avoid the chaotic experience of multi-device simultaneous response, and can also conduct multiple rounds of Q&A according to the context, supporting multi-device continuous interaction without repeated wake-up.
Not only that, Yunmi Small V 3.0 also realizes spatial language control, making partition control a reality. In addition, users can also personalize the voice according to personal preferences, and implement the intelligent scene mode according to the customary language settings.
However, only technical capabilities are not enough, the whole house intelligence is not a one-time project, the early deployment is only the beginning of intelligence, the later long-term service upgrade is also the embodiment of intelligent capabilities; this point, Yun mi also knows well.
"The whole house is smart, it is not enough to engage in products, we must do services to make the user's experience better," Chen Xiaoping said. As a result, in addition to creating a "one-stop whole house intelligence" experience around software and hardware, Yunmi also provides four major services, including program design, OTA continuous upgrading of intelligent experience, Plus membership, and value-added services.
In the early stage, the professional whole house intelligent designer 1V1 service, users can experience the whole house intelligent remote design online through the whole house intelligent solution design platform; in the later stage, with the support of the HomeMap platform, the whole house intelligent device firmware, intelligent scenes, voice assistants, etc. can be adjusted and upgraded.
In addition, in terms of offline services, Yunmi has more than 2,000 offline scene experiential stores across the country, set up 38,000 after-sales service outlets, and professional service personnel as many as 190,000. It can quickly respond to the needs of consumers and comprehensively improve the user's experience.
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A new species in the home appliance industry
Starting from a water purifier, breaking through the siege in the home appliance industry, and then relying on the iteration of intelligent technology and the first layout of the whole house intelligence direction, from single product intelligence to all category intelligence to one-stop whole house intelligence, in 7 years, Yun mi has always been at the forefront of the whole house intelligence.
The proposal of the "1=N44" "one-stop whole house intelligence" solution is the summary of Yunmi's own strategy and the comprehensive output of Yunmi to the industry - the layout of Yunmi's product categories has been completed, and the road that Yunmi continues to explore will not stop. "Next, we will continue to do product iterations to achieve experience upgrades, products outside the home do not engage, Yun Mi only do a good job of products inside the home." Chen Xiaoping concluded.
It is not difficult to see from this conference that in addition to intelligence, Yunmi is constantly sprinting in the high-end direction, launching a variety of high-end series products, continuously extending its business tentacles according to different multi-family needs, and boosting its own brand positioning.
For a company that has only been established for 7 years, it takes enough courage to step out of this move, but from the perspective of the development trajectory of Yunmi, this is not surprising; Yunmi's product strength and technical advantages also give it the confidence and ability to lay out to the high-end market. After all, Yun Mi is breaking through among a number of giants and becoming a "new species in the home appliance industry".
However, with the development of AI and 5G technology, more and more players are deeply cultivating in the direction of whole house intelligence, and the smart home industry is in a critical period of pattern change; and cloud rice may become a powerful competitive variable.
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