Reporter | Di yile
Edit | Yan Zhijun
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Accor recently announced that in 2021, the group will sign a record number of new projects in the Chinese market, and now has more than 520 hotels in operation. In 2022, Accor will usher in stronger momentum and business growth in the Chinese market, with 350 hotels under development.
"Operating over 500 hotels in Greater China is truly an exciting development milestone." Gary Rosen, CEO of Accor Greater China, said: "We are excited about the strong momentum that Accor will show after entering 2022. On average, an Accor-branded hotel opens its doors in the region every five days to meet the growing demand for a high-quality hotel experience. ”
At present, accor has a number of well-known brands, including Raffles, Fairmont, Sofitel, MGallery, Pullman, Grand Mercure, Novotel, Mercure and Ibis. Agnès Roquefort, Chief Development Officer of Accor, said: "Accor's diverse portfolio of brands is an exclusive strength of the Group's business and will be a major driver of our success. Nearly 40% of our hotels in the Chinese market are located in the luxury and high-end segments, and we maintain a strong advantage in both the mid-range and budget hotels. ”
Fairmont Sanya Haitang Bay Kaiwei Hotel
Hotel Chengdu Ocean Spring Bay MGallery by Sofitel
Looking at Greater China, Accor's major brands have received a lot of attention. According to reports, the most popular and high-profile newly opened hotels in 2021 include Fairmont Sanya Haitang Bay Kaiwei, Sofitel Hangzhou Yingguan, and Sofitel Chengdu Ocean Spring Bay MGallery. This year, Raffles Galaxy Macau, Fairmont Xiamen Airlines, Sofitel Shanghai North Bund, Swissotel Beijing Hong Kong and Macau Center, pullman Nanchang Meiling New Travel, etc. will also cause a lot of sensations.
Macau Galaxy Raffles
In addition, the world's first flagship of Accor's latest luxury hotel brand, The Emblems Collection, will open at the end of this year, and another brand, MGallery Select, will also feature new hotels in Hong Kong, Shenzhen, Wuxi and Guangzhou. Its mid-range and budget hotel brand Novotel will land at Guangzhou Baiyun Airport and Chengdu Tianfu Airport, with a number of other Novotel hotels under construction, and another mid-range brand, Mercure, with nearly 100 new hotels under development.
Guiyang Art Center Platinum Collection Hotel
Image source: Provided by the brand