With the advent of the digital era, a new cultural and creative product, the Cultural and Creative Digital Collection, is gradually emerging. As a cultural and creative enterprise committed to "telling Chinese stories well and promoting excellent traditional culture", Huayang Lianzhong's new format cultural creation has officially obtained the authorization for the issuance of cultural and creative digital collections of Qinling Museum after becoming a joint cultural and creative development unit of Qinling Museum.
Cultural and Creative Digital Collection: A New Way of Cultural Communication
On March 10, Ma Xiaolin, member of the National Committee of the Chinese People's Political Consultative Conference and president of the Henan Museum, said at the third "member channel" of the Fifth Session of the 13th National Committee of the Chinese People's Political Consultative Conference that from the popularity of cultural and cultural and creative products in recent years, it can be seen that the people's strong demand for traditional cultural consumption, and cultural and cultural artists should open their minds and let cultural relics come alive.
In recent years, the development of digital technology has injected new energy into the cultural and creative industry, more and more cultural resources have been converted into digital content, and cloud tourism museums and digital cultural creation are in full swing. Among them, digital collections with cultural connotation attributes are unique because they are less limited by time and space, have unique confirmation, and can express traditional culture in the form of contemporary digital art, while also retaining their uniqueness and collection value, which is favored by domestic and foreign consumer markets.
In addition to enterprises and units specializing in the cultural industry, major Internet companies have also entered the field of digital collections, and Tencent, JD.com, Alibaba and other enterprises have successively launched professional platforms for digital collections (Alipay Whale Detective, Tencent Phantom Core, Jingdong Lingxian, etc.), which has set up a huge stage for cultural dissemination.
Accumulation: Excellent works are the cornerstone of the digital collection of cultural creation
Major manufacturers have entered the market and created a variety of digital collection forms as a "key to entering the meta-universe".
New Format Cultural Creation has always been committed to the research and development of cultural and creative products as the core of the brand, and deeply excavated the Chang'an culture representing the original Chinese civilization as the core resource, and is the joint development unit of cultural and creative affairs of the Qinling Museum and the exclusive operating agency of the official e-commerce platform. At present, the digital collection prepared for the production of the new frame includes the digital model of the bronze carriage horse creative reproduction, the "Three Treasures of Qinling" digital creative illustration, the Ten Songs of Qin Feng, the Twelve Soldiers of The Leaf, and the Long Scroll of Qin Feng.
Bronze carriage horse creative replica digital model
Based on the prototype of three national treasure-level cultural relics of the Qin Shi Huang Emperor Mausoleum Museum kneeling samurai figurines, bronze carriage horses and bronze cranes, the vivid scene of "Small Politics Out of the Patrol Map" created by the creation of the "Small Politics Out of the Tour" is composed of two forms of expression: the galloping carriage, the samurai guarding the warrior and the crane fluttering together into a dynamic picture, which is divided into two forms of digital traditional illustration and digital model illustration.
The "Twelve Soldiers" are selected from more than 8,000 terracotta warriors to restore and revitalize, generals, non-commissioned officers, drivers, crossbowmen, infantry, cavalry, veterans and scribes, behind each clay figurine is a real and warm individual, from equipment, looks to color, all-round restoration of that moment more than 2,000 years ago. There are ten poems in the "National Wind and Qin Feng": Che Lin, Si Lu, Xiao Rong, Qian Ye, Zhong Nan, Yellow Bird, Morning Wind, Wu Yi, Wei Yang and Quan You. "Ten Pieces of Qin Feng" skillfully combines this team of resurrected terracotta warriors with the ten poems of the long-standing "Qin Feng", and integrates a personal character into the poetic atmosphere of more than 2,000 years ago - perhaps this is their story, or perhaps the infinite imagination space left to us by that era.
Growing up in the cultural background of Great Qin, with the rich collection of the Qin Shi Huang Emperor Mausoleum Museum as the fertile soil, the new format cultural creation hopes to export excellent traditional culture to the world stage, and uses digital collections as a carrier throughout ancient and modern times, so as to truly realize the symbiosis and co-prosperity of Chinese traditional culture and digital civilization.
Qin Feng Digital Long Scroll: Qin Feng is fierce, forge ahead, and the Qin people have worked hard for hundreds of years to finally become brilliant. Poetry is the movement of the times, but also the picture of the times, the picture scroll unfolds, the story of "The Twelve Soldiers of The Crab Leaf" and "Qin Feng" has become the impression of that era, hunting or going out on a campaign, with the enemy or relying on each other, one after another long scrolls of numbers are magnificent and smokey. Take a closer look, the car is roaring and the horse is xiaoxiao, and the flag hunting seems to be right in front of you...
The relevant works are currently in contact with the first-line digital collection platform for the launch of the works, which is worth looking forward to. In the future, the cooperation between New Format Cultural Creation and the Qin Shi Huang Emperor Mausoleum Museum will not only stay in the digitization of the cultural relics itself, but also take root in the fertile culture since then, and deduce more cultural and creative derivatives with beauty and value.
Unlimited prospects: digital technology has become a "powerful booster" in the field of cultural creation
The development and maturity of the museum's digital platform technology has given more inspiration and ideas to "tell Chinese stories well and spread history and culture", breaking the barriers of time, region and generation for the dissemination of traditional culture, and being understood and inherited by more young people.
More than two thousand years ago, the glorious chapter written in this land should be known to more people. New Format Cultural Creation is willing to work together with Qinling Museum to actively respond to the national strategy of "Digital China", take the cultural and creative digital collection as the breakthrough point, take digital and information technology as the "propeller", and continuously develop excellent works that are both cultural, artistic and practical, so that Qin culture will show a new look and vitality.