Still haven't escaped the fate of being out of stock
After the release of the Redmi K50 series and the sale, the data should have been seen by everyone, and the pre-sale data of the standard version directly broke through the 10W mark, giving the major mobile phone manufacturers a lesson, that is, the ultimate cost performance and balanced parameters can make users more acceptable. At the same time, the Redmi K50 standard version due to too hot, the product itself is still not out of stock, the current top version has no stock, only the standard version and the low version of the part of the color matching is in stock.
You know, in today's fast-paced market, major manufacturers are speeding up the supply speed, in order to let users choose when they do not need to rush to buy, but also worry that after there is no goods, consumers will choose other brands of models. However, the popularity of the Redmi K50 is indeed high, and it is understandable that it is out of stock.
The success of the Redmi K50 series, the author believes that Lu Weibing's five-step key strategy is inseparable, and it can even be said that if these strategies are not adopted, the heat of the product itself may not reach such a high level as it is now. The first step, the launch of the Redmi K50 e-sports version to enhance the user's psychological expectations, 3299 yuan start does make many users think that the Redmi mobile phone lost the cost performance.
But the actual situation is that in many Snapdragon 8 models, the parameters of the Redmi K50 e-sports version are still not bad, not only bringing 120W fast charging, but also bringing the ultra-broadband X-axis linear motor, JBL broadband four speakers and magnetic power shoulder key and other parameters of the improvement, it can be said that there is still no opponent near the same price.
The second step is to launch the Tianji 8100 processor, so that users are full of freshness. You know, the test data of the Tianji 8100 processor is excellent, the power consumption is similar to the Snapdragon 870 processor, but the performance is similar to the Snapdragon 888, which also allows users to wait for the release of the real machine, and they have begun to increase the expectations of the Tianji 8100 a lot. Then put it in the 2399 yuan price market, not to mention more.
Moreover, the Redmi K50 standard version also brings 2K resolution, 120Hz screen refresh rate, LPDDR5, USF3.1, NFC, infrared remote control, dual speakers, OIS stabilization and 5500mAh battery capacity, so the results are also developing in a good direction.
In the third step, the Redmi K40S rubbed the heat of the Redmi K40. Last year, Xiaomi mobile phone released Xiaomi Mi 10S, which reduced the price compared with Xiaomi Mi 10, and improved the parameters of sound quality, charging speed and other details. The same is true of the Redmi K40S, upgrading + lowering the price, which really makes it difficult for many people to refuse.
More importantly, the top price of the Redmi K40 standard version has come to a very low price, even if the Redmi K40S will compete with it, but basically choose a model to use, then for the Redmi mobile phone is also a complete.
The fourth step covers the market of 1799 yuan to 3999 yuan. If the price of Redmi K40S is extreme, and the Redmi K50 standard version directly starts the "welder" in the mid-end market, then the Redmi K50 e-sports version and the Redmi K50 Pro version are directly covered in the price market of more than 3,000 yuan.
Especially the Redmi K50 Pro, the postponement of the listing of friends directly makes the Redmi mobile phone become the first Tonji 9000 processor brand, plus 2K, 100 million pixels, OIS stabilization, 120W fast charging and other parameters, the overall is not short board, so relying on excellent cost performance can still capture the choice of many users.
The fifth step is to introduce the blind box, and the reservation will have a chance to get a blind box. Simply put, the limited edition blind box set has 8 blind boxes built-in, corresponding to 8 kinds of shapes, do not underestimate this small thing, the blind box can fire is not unreasonable.
That is to say, after Lu Weibing's five-step strategy, the Redmi K50 series can really fire is not unreasonable.