Jingdong Home Sleep Festival opened the four major trends of spine protection, antibacterial, partitioning, and intelligent mattress good things

Southern Network News (Reporter/Wang Ru) From March 16 to 22, the Jingdong Home Sleep Festival with the theme of "zero pressure sleep will not be 'old'" was launched. During the event, Jingdong Home, together with Snail Sleep, Jingdong Consumption and Industry Development Research Institute, released the "Zero Pressure Sleep Guidance Manual" around the core category mattress of sleep consumption, showing the four major consumption trends of spine protection, partitioning, antibacterial and intelligent mattress, and providing consumers with purchase guidance.

Based on this trend, during the Sleep Festival, Jingdong Home, together with more than 200 domestic and foreign mattress brands such as Mousse, Yalan, Xilinmen, Suibao, Sealy, Jin Ke'er, etc., offered more than 100 new products and massive explosive products, providing consumers with rich purchase options for unlocking the zero-pressure sleep experience. In order to enhance the purchase experience, Jingdong Home also cooperated with the Jingdong Golden List to create a mattress trend list to help consumers efficiently choose what they need, and at the same time, multiple services such as trade-in, self-operated 369 services, and 100 days of free sleep test sleep based on mattress categories continue to escort consumers to worry about purchasing.

Spine protection, antibacterial, partitioning, and intelligence meet the needs of refined zero-pressure sleep

The longer the deep sleep, the higher the degree of physical repair, and the high-quality mattress that makes all parts of the human body in a relaxed and stress-free state is an important condition for achieving deep sleep. During the Sleep Festival, mattress brands focused on the four major trends of spine protection, partitioning, antibacterial and intelligent, and offered mattress products that meet different needs, starting a refined zero-pressure sleep upgrade journey.

In recent years, chiropractic mattresses have attracted more and more attention from consumers because they are more close-fitting and can effectively protect the spine, and the search volume of "chiropractic mattresses" in 2021 increased by 148% year-on-year. During the Sleep Festival, Sealy, Mousse and other brands on the new chiropractic mattress created for teenagers - Sealy Panda Rolling and Mousse imported coconut mattress, partial hard sleep, care for children's spine development. In addition to paying attention to the health of the lumbar spine, many people have also begun to care about the health of the sleeping environment, and the search volume of "antibacterial mattresses" in 2021 has increased by 185% year-on-year, and anti-mite and bacteriostatic function has become a just need for mattresses. Suibao has specially created a new product of the 50th Anniversary Encounter Series for this sleep festival- Bordeaux, which uses morning fiber and probiotic fabrics, antibacterial and anti-allergic, and supports soft and hard double-sided sleep, to meet healthy and comfortable sleep needs. XiLinmen's new product Butterfly Dream Dream, by the table and the inner triple bacteriostatic anti-mite technology, 99% mite avoidance rate, high efficiency bacteriostatic, guard clean sleep.

　　

"You have to read, TA wants to sleep", the independent bag partition mattress has soared in popularity because it meets the needs of two people sleeping with each other without interfering, and the search volume of "partition mattress" in 2021 will increase by 6 times year-on-year. During the Sleep Festival, brands such as Yalan and Shuda offer diversified partition mattresses. Among them, the C2M Aquamarine Edition Beauty Mattress launched by Jingdong National Home and Yalan adopts BlueTouch "Small Blue Bag" independent beauty posture body spring design, which can achieve 360-degree SPA-like support and touch whether it is supine, prone or side lying. The Shuda Champs Elysées, which adopts the ingenious design of the left and right rotating independent bag springs, is more suitable for the curve of the human body, and can adapt to various sleeping positions, so that you can also enjoy five-star sleep at home. In addition, smart mattresses are highly sought after by more and more families for their extreme sleep experiences such as intelligent height adjustment and snoring intervention, and the search volume of "smart mattresses" in 2021 will increase by 426% year-on-year. The special Qisheng intelligent electric massage mattress in Shuford Winter Olympic Village also made a stunning appearance during the Sleep Festival, allowing consumers to enjoy the "athletes' same style" pressure-free sleep at home.

In addition to the big-name mattresses piled up on the new, pillow good things that help unlock the zero-pressure sleep experience are also coming in groups. There are not only the head and neck partition launched by lying on the island, the neck guard cat belly pillow that restores the touch of the cat's belly, the wing sleep teenager deep sleep pillow designed according to the ergonomic scientific partition design, specially developed for the deep sleep of 6-12 years old, and the pineapple zebra neck pillow that seamlessly fits the physiological curvature of the cervical spine and ensures the neck support under different sleeping positions on the sleeping side, etc., to release head and neck pressure for consumers. In addition, there are smart curtains that can be opened and closed with one button, voice voice control, Bluetooth connection, and dimming at will, creating an atmosphere for "zero-pressure sleep".

Jingdong gold list word-of-mouth recommendation, multi-mattress service guarantee to make consumers more worry-free to buy

Faced with the variety of high-quality mattresses in the sleep festival, consumers inevitably fall into choice syndrome. In response to this user pain point, Jingdong Home and Jingdong Golden List jointly created a four mattress trend list of "spine protection, antibacterial, partitioning and intelligence", representing high popularity and good reputation, so that consumers can not be entangled in orders. From March 18 to 21, the presidents of many mattress brands such as Mousse visited the Jingdong live broadcast room to provide professional purchasing advice for consumers on the quality of the material of the popular science mattress, and simultaneously brought the second kill benefits of selected good things.

Mattress is a heavy experience product, it is difficult to find sleep discomfort and quality problems in a short period of time, after a period of time the problem is exposed, but has missed the return cycle... In order to let consumers buy worry-free, during the Sleep Festival, Jingdong home "worry-free" service continued to escort. Consumers who buy Xi Linmen and other brands designated to promise "advance claim" mattress products, provide 30 days of return, 180 days of replacement, damage compensation, product material verification, product liability up to pay 500,000 service commitments, found quality and service problems, only need to provide valid vouchers, after verification by Jingdong, by Jingdong first to pay consumers, with the touch of fingers can easily get the return, payment. Purchase part of the "369" service range of Jingdong self-operated mattress, from the delivery date, within 30 days can enjoy the Jingdong price difference unconditional refund, 60 days of quality problems free return, 90 days of quality problems free exchange and other services. In addition, Jingdong Home has also launched a 100-day free sleep trial service with some brands, allowing consumers to experience first and then place orders, and have a full "run-in period" with mattresses. More intimately, considering the treatment of old mattresses, Jingdong and some brands continue to launch the "Mattress Renewal Subsidy" activity, encouraging consumers to send old mattresses to waste stations for recycling through subsidies.

One-third of a person's life is spent in sleep, and good sleep and good life start from zero pressure. Jingdong Home Sleep Festival provides insight into consumer sleep needs, focusing on the four major trends of spine protection, antibacterial, partitioning and intelligence, bringing together a large number of high-quality mattress good things and multi-category bedroom sleep aids, so that zero-pressure sleep will not be "old", and provide a full range of worry-free services, continuing to lead the upgrading of sleep consumption.