This article was first published in the China Sporting Goods Industry Federation, and is authorized by Krypton
Text / Zhao Xinyu
On March 13, the Beijing 2022 Winter Paralympic Games officially came to an end. From the Winter Olympic Games to the Winter Paralympic Games, the Chinese delegation achieved a total of 76 medals totaling 27 gold, 24 silver and 25 bronze medals in the double Olympic journey, creating a new history.
Throughout the entire Winter Olympic cycle, venue facilities, technical support, energy use and other aspects contain full of environmental protection elements, but also help beijing Winter Olympics to become the first "carbon neutral" Winter Olympics in history; the Winter Olympics widely used a large number of scientific and technological innovations, leading the comprehensive transformation of many high-tech fields, providing an important reference and valuable experience for the green sustainable development and intelligent development of the mainland sports industry.
In the Winter Olympic feast, the artificial grass industry is not absent. Focusing on this track, how should enterprises use technology and greening to move towards the fast lane of development? Recently, the China Sporting Goods Industry Federation conducted a special survey on Guangzhou Aosheng Artificial Grass Co., Ltd., a member of the Artificial Grass Committee, hoping to bring the industry experience and inspiration to the front line from the Olympic story of the exclusive turf supplier of the 2008 and 22 years.
01
"Planting grass" Snow ruyi, Proud Sheng did these things
"Snow Ruyi", the National Ski Jumping Center in Chongli District, Zhangjiakou, is the first ski jumping site in mainland China that meets international standards. As one of the most recognizable star venues at the Beijing Winter Olympics, Snow Ruyi has the longest ski jumping track in the world and is the first ski jumping venue in the history of the Winter Olympics to set up a large cantilevered building in the top departure area.
In order to ensure the safety of athletes when landing, the landing area of the venue not only has extremely strict requirements for snow quality and snow volume, but also has more stringent standards for the laying of the cushion under the snow, which needs to be able to further absorb the impact force and provide better protection for athletes.
In the face of such challenges, can Chinese companies successfully complete this difficult task? There is such a Chinese company as early as 2020 to give their answer. At that time, Guangzhou Aoseng Artificial Grass Co., Ltd. stood out with its world-leading process technology and venue construction capabilities, and became the exclusive supplier of artificial grass for the smart venue of the National Ski Jumping Center "Snow Ruyi".
Contrary to traditional belief, the snow part of "Snow Ruyi" did not choose sand or other fillings, but landed on artificial turf that seemed to have nothing to do with ice and snow sports. In this regard, Zhu Jiangfeng, general manager of Guangzhou Aoseng Artificial Grass Co., Ltd., revealed to the federation that this stemmed from a unique technology of Auson "no-fill movement system" to lay a cushion under the snow.
Compared with the traditional turf, the system first built a SEP safety shock absorber layer made of JSP materials on the surface of the ground, which is 60% higher than the impact absorption capacity of ordinary non-filling sites. In addition, the shock absorber layer uses a jagged bite structure, which also ensures that no displacement occurs during movement. At the same time, the holes designed at the bottom can be quickly drained after snow melting, which is undoubtedly conducive to the conversion of the use of the site in the post-Winter Olympic period.
Above the shock absorber layer, the artificial turf is made of Auson's "Diamond Irristered Turf", which has more than 30% flexibility and wear resistance than other turfs. At the baffle position on both sides of the track, this motion system is also installed for protection. In this way, the combination of this artificial turf system not only meets the sports performance requirements of competitive competitions, but also achieves the safety protection purpose of athletes, and perfectly meets the design needs.
From the perspective of use scenarios, this set of artificial turf has both multi-functional use needs, in addition to meeting seasonal sports such as skiing, in the spring, summer and autumn can also carry out grass skating, football and other national fitness activities to meet the needs of various activities such as sports meetings and concerts. In this way, after the end of the Winter Olympic Games, "Snow Ruyi" can truly "move closer" to the public and be used by mass sports, which fully fits the concept of "green" Olympics.
02
Inserting intelligent "wings" for the Winter Olympics
This year's Winter Olympics, the venue that impressed many spectators was the National Speed Skating Hall "Ice Ribbon", which is another landmark building complex of the Beijing Olympic Games after the Bird's Nest and the Water Cube. Behind the only new ice competition venue in Beijing, there is also a proud figure.
Since its construction in 2017, the "Ice Ribbon" has reflected the highest level of the mainland construction industry in terms of construction technology and construction speed. As one of the important design concepts of the entire project, the concept of "smart venues" is also reflected in all aspects of the venues. Zhu Jiangfeng said that through intelligent services, the integration of users and venues not only realizes the comprehensive upgrading of the sports experience, but also carries the people's new yearning for a better life.
It is not only the audience that benefits from the "smart venue", but also the "protagonist" of the arena - the athletes. During the competition, the athletes can better appreciate the intelligent advantages of the venue. The construction of the "Ice Ribbon" smart football stadium adopts the most advanced information technology, the best quality audience experience, the most refined management in one, focusing on long-term sustainable operation, and finally formed a "Chinese plan" with many scientific and technological highlights and can withstand the test of history.
At the same time, the supporting "ice ribbon" smart stadium is not far behind. In order to achieve the purpose of beautiful and intelligent venue, Aosheng has added shock absorption and a new generation of anti-wrinkle glass fiber design to the intelligent stadium design scheme, which greatly reduces the system risk during installation while improving the stability of the product. It is understood that the impact absorption capacity of this set of venue design schemes has reached more than 60%, which can provide athletes with all-round safety protection.
After the Winter Olympics, the venue will be used for the training and use of professional football teams such as the Chinese Blind Women's Football Team. On this basis, the stadium will be further upgraded, implanting "smart" operation elements, making the daily management of the stadium more intelligent and technological, providing comprehensive sports data support for coaches and managers, thereby further improving the efficiency of the daily use of the stadium and improving the effect of athlete training.
03
Face up to the favorable policies,
Shuang'ao enterprises focus on development and brand building
Driven by a series of favorable policies, in recent years, the artificial grass industry is experiencing a stage of rapid development. From the widespread use of social venues to the continuous popularization of institutions of higher learning and primary and secondary schools, artificial grass products have ushered in unprecedented development opportunities.
As early as 2016, the "National Football Venue Facilities Construction Plan (2016-2020)" pointed out that "the construction of football venues and facilities will be included in the local national economic and social development plan", and a number of specific tasks such as "2021-2030, 1 football field per 10,000 people" were given. In 2020, the Ministry of Housing and Urban-Rural Development and the General Administration of Sports issued the "Opinions on Comprehensively Promoting the Construction of Football Venue Facilities in Urban Communities", which further put forward specific goals such as "in 2025, cities at the prefecture level and above will achieve at least one non-standard football field in newly built residential communities", "In 2035, the football field facilities in urban communities at the prefecture level and above will be fully covered, and a standard football field facility will be built in qualified urban streets and blocks". With the blessing of these policies, the huge market potential of the artificial grass industry is being more recognized.
The policy provides the east wind for the benign development of the industry, and next, how to grasp the market opportunities of sporting goods manufacturing enterprises, adopt the correct development strategy, and bring substantial breakthroughs to themselves is the key to achieving breakthroughs. In the eyes of industry insiders, the strategies of "technological innovation", "green environmental protection" and "user thinking" are the direction of the future, and this is also the key to the success of Aoseng, which has participated in the supply of Shuangao turf.
Since its inception in 1982, Aoseng has always adhered to the concept of "only reform and progress, only technology is strong", and took high-tech research and development as the core competitiveness of enterprises. Through the joint construction of laboratories with many domestic and foreign enterprises and institutions, we cultivate excellent R&D teams. With more than 60 national inventions, utility patents and international standard test equipment, it has become a domestic artificial grass enterprise in line with the international level.
In 2020, after China clearly put forward the goal of "carbon peaking in 2030 and carbon neutrality in 2060", the sports industry also ushered in new opportunities and challenges. Under the industry trend of low-carbon environmental protection, Aoseng deeply practices the concept of green development, successfully develops a new environmentally friendly ECO and terahertz artificial grass series, and realizes 100% recycling of artificial turf to meet the development requirements of the times, and also brings a stronger and more powerful source of power and source to the long-term stable development of the enterprise.
Users are the vitality of enterprise development. How to better meet the needs of consumers is the focus of Aoseng for a long time. Providing "innovative sports venue solutions" is a breakthrough point, so far, Aoson has been able to provide excellent and innovative sports venue solutions for football, rugby, baseball and softball, tennis, hockey and other artificial grass applications.
In the eyes of many people, artificial grass is not a fast-moving consumer goods, does not have the characteristics of low unit price, popularity, and high frequency purchase, so enterprises often do not attach importance to brand building and marketing. However, Aoseng does not think so, and they have registered the registered trademark of "Double Olympic" quite forward-looking. Zhu Jiangfeng told the federation that in his view, the Influence of the Olympic Games is huge, and as a double Olympic enterprise, Aoseng registered the "Double Olympic" trademark, locking in unique resources, which can continue to produce positive effects on the company's development in the next two or three decades.
Looking at the golden opportunity period for the development of artificial grass, Zhu Jiangfeng seemed extremely calm. In his view, in recent years, the country has vigorously promoted the development of sports and introduced a series of policies related to football stadiums, which has undoubtedly effectively alleviated the problem of where to go for mass sports. However, enterprises should also be soberly aware that there is still a certain gap between the current technical level of domestic artificial grass enterprises and the global high-level enterprises. In order to better occupy the market high ground, domestic enterprises should take the initiative to step out of the "comfort zone", grasp the international mainstream trend, and integrate advanced technology for our use. At the same time, in terms of professional division of labor, enterprises should abandon the inherent concept of attaching importance to cost, ignoring the inherent concept of innovation, continuously improving product quality, and forming a moat for enterprises.
From 2008 to 2022, the proud victory who participated in the Olympic Games twice wrote a moving story of Chinese enterprises and the Olympic Games with the quality of "double Olympics". Looking to the future, only by grasping the industry trend of "green" and "wisdom" in a timely manner can we find the kangzhuang road for the benign development of Chinese sporting goods enterprises while "planting grass" world-class events.