In order to vigorously carry forward the traditional Chinese folk handicraft culture, actively disseminate chinese voices, and inherit and develop Chengdu's intangible cultural heritage skills, according to the "14th Five-Year Plan for the Development of Chengdu Digital Culture and Creative Industry", under the leadership and support of the Chengdu Municipal Copyright Bureau, the "Zebra China" platform for digital publishing and digital copyright ecosystem "from creativity to transaction" will be officially released on the Internet at 13:00 on March 18, 2022.
tiger
"Zodiac Signs - Tiger"
Yang Huazhen, a master of Tibetan and Qiang embroidery, is not only the "most beautiful Chinese craftsman" in the eyes of the world's youth, but also a representative inheritor of tibetan weaving and flower picking embroidery technology in the national intangible cultural heritage list project, and is currently a member of the United Nations Educational, Scientific, Cultural and Folk Art International Organization (IOV China) and the director of the Chengdu Huazhen Zangqiang Culture Museum. Many of her outstanding works have been adopted by international brands such as Hermès, Hideyoshi Uemura, Starbucks, HAKUICHI Foil and other international brands.
· Tibetan and Qiang weaving master Yang Huazhen ·
Tibetan and Qiang embroidery, is the joint name of two national intangible cultural heritage representative projects "Tibetan weaving, flower picking embroidery" and "Qiang embroidery", is the most vivid and vivid that has survived to this day, is the closest to the Tibetan and Qiang people's lives, has strong national characteristics and distinct regional characteristics of the world cultural heritage, is known as "Tibetan and Qiang art pearl".
Through researching, sorting out and innovating cultural elements such as "Zodiac" and "December Flower" in China's excellent traditional culture, Yang Huazhen made full use of the unique expression form of the national intangible cultural heritage project "Qiang Embroidery", and finally created the "Zodiac Sign - Tiger" with strong overall sense and distinctive national characteristics. The work is taken from the zodiac image of "Tiger", with the "Full Hall of Wealth" in the "December Flower" work with the corner pattern as the background image, integrating traditional cultural elements into modern design and giving new vitality. "Tiger" in traditional culture symbolizes exorcism and avoidance of evil and auspicious wishes, "flower" means happiness and glory, and takes the meaning of glory "tiger" gui, expressing the blessing of a happy and beautiful life for the people. The inspiration for this work is Yang Huazhen's previous "Lotus Avatar" that expresses the mural art of Dunhuang Mogao Grottoes and "Fifty-six Flowers" dedicated to the 20th anniversary of Hong Kong's return to the motherland, these excellent works that can profoundly represent Traditional Chinese culture and historical significance have far-reaching influence at home and abroad, and have become a model of "telling Chinese stories well and spreading Chinese voices".
It is also reported that while digitally publishing and distributing copyrighted works, Chengdu Audio-Visual Publishing House, where the "Zebra China" platform is located, will work with the Southwest United Property Rights Exchange to carry out innovative attempts to trade digital copyright assets for works, using blockchain technology to establish exclusive digital IDs for works, and each exclusive digital ID will be permanently preserved on the blockchain because of its uniqueness, and cannot be tampered with in any way. Next, the two sides will also actively respond to the national "14th Five-Year Plan for the Development of the Digital Economy" on the future development requirements of the digital economy to comprehensively carry out industrial digitalization and digital industrialization, conduct in-depth exploration and cooperation in the digitization of copyright authorization, physical assets and real rights and interests, empower the real economy through digital cultural and creative methods based on the mining of copyright content value, and help the development of intangible cultural heritage, cultural tourism resource dissemination, rural revitalization, and the increment of physical enterprises, and find a new way.
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