The most significant feature of the post-pandemic era is that the radius of life will become smaller along with the "epidemic anxiety".
The long-distance self-driving that pursued literary and artistic texture before the arrival of the epidemic has been sealed. Everyone is worried about whether the itinerary code will carry stars and whether the health treasure will pop up after self-driving.
The radius of life is limited, but the human heart is alive.
When the frequency and distance of travel are affected, the quality of travel becomes a new goal that people pursue. The outdoors on the outskirts of the city have become the most suitable place for people to "go wild".
This requires a reliable enough car to complete this task.
What is reliable? First, handling and passability can cope with the complex road conditions outdoors. Second, safety and driving texture must always be online. Third, the sense of quality and brand premium can bring additional psychological experience to users.
Under these criteria, the Subaru Forester 2022 is a car that meets these requirements. It can even be said that the performance it brings in the post-epidemic era will become more and more popular in the eyes of users.
【The Temptation of Boundary Sense in the Post-EPIDEMIC Era】
Behind the anxieties of the post-pandemic era, we see a world changing: a sense of boundaries is becoming more and more evident in our lives.
Specifically, the boundaries of consumption, the boundaries of life, and the boundaries of interpersonal interactions are changing and changing our lives.
The change in the boundaries of consumption lies in the transformation of people's understanding of consumption.
At present, the focus of people's attention has changed from consumption upgrading to consumption upgrading. Consumers are no longer focused on how to spend more money, but on how to spend their budgets more rationally to buy products that they like and are really suitable for.
The change of the boundaries of life requires people to develop a new radius of life within a limited radius of life. And between people, they are more inclined to change from calling friends to weekends when they are alone or small families.
How to make the most of the budget, how to go the farthest in the limited range, how to play more wildly in the journey, has become a new frontier that people are exploring.
And the car is the key node to make these three come true.
From this point of view, the role and task faced by the Subaru Foresters in 2022 is to constantly test the boundaries with users and unlock the travel happiness of the post-epidemic era.
[Can go to the forest, in order to call the forest people]
As the name suggests, the Subaru Forester is a car that can go to the forest.
Of course, if you think "going to the forest" is a hardcore no-man's land like survival in the wilderness, then obviously we're not talking about a channel. The forest mentioned here is more based on the outdoor scene under modern civilization.
It will have snow, mud, gravel, potholed roads and some not-so-extreme cross-axis conditions. What foresters have to do is to let the drivers have a more bottom in their hearts through these sections of the road and find the joy of outdoor play.
The 2022 Subaru Forester is a mid-term makeover. The adjustment of the front design elements gives this car a more youthful atmosphere. However, compared with the big facelift of the appearance of many cars in the mid-term redesign, it is obvious that this car prefers to focus on internal strength.
So the focus should be on the upgrade of configuration and drive systems, to see how much fun they can bring to users based on passability and control.
The horizontally opposed engine and the left-right symmetrical full-time all-wheel drive system have long been the signature of the Subaru Foresters. In the forest, it is clear that the driving form is more important, which is the source of happiness and the weapon to get out of trouble.
There is a premise to be clear, not every forester's owner is a veteran of playing outdoors. Then this car will give the novice more tolerance and support, which is also the most exciting change for the Subaru Foresters in 2022.
First, there is chassis tuning.
This time, the focus has been on improving the driving texture and comfort. Combined with the low center of gravity and stability of the horizontally opposed engine, coupled with the balance provided by the left-right symmetrical full-time all-wheel drive, even novices can have enough confidence when facing relatively complex road conditions outdoors.
Secondly, it is an upgrade of X-MODE one-click out of trouble system.
The 2022 Subaru Forester added an automatic reset function to it. At speeds above 20 km/h, it can be turned on manually, and when it exceeds 40 km/h, it will enter standby, rather than the old direct shutdown system. When the speed drops again to 35 km/h, it will be automatically turned on. For novices, such a design eliminates the distraction of switching modes and allows them to focus on driving.
In terms of power distribution, when the vehicle is running normally, its front and rear axles default to the ratio of power distribution to 60:40. When accelerating sharply or the wheels are slipping, the front and rear power ratio can be adjusted at any time according to the actual road conditions between 100:0 and 50:50, so as to ensure that all four wheels have enough grip.
Finally, the steep slope mitigation system has also been optimized.
This is mainly reflected in the faster speed of system intervention and the clearer connection between braking and acceleration when speed increases are required, which in turn minimizes the operating pressure on the downhill slope and improves safety.
Compared with the same level of urban SUVs, the 2022 Subaru Forester has a broader space to play. Although long-distance travel has become a luxury, it is also possible to go to "wild and wild" as much as possible in a limited radius of life.
Therefore, the 2022 Subaru Forester has the confidence to explore the radius of life.
[Foresters, the home field is actually in the city]
Although it's called The Forester, the car is essentially an SUV where most of its applications are in cities.
Compared with the requirements for the car in the outdoors, it is better to pass, and driving in the city requires the car to be good enough to drive and be smart.
Naturally, this is also another focus of the 2022 Subaru Forester's product power upgrade.
Although the 2022 Subaru Forest still uses the power combination of a 2.0L naturally aspirated horizontally opposed engine and a CVT transmission, its focus is not on competing in performance parameters, but on the driving feel brought by comfort and stability.
Smooth operation with less vibration, compact structure with low center of gravity, and good ground grip with small turning side tilt are reflected in driving, which brings more stable handling. At the same time, the engine named FB20 has added dual AVCS technology this time. From the point of view of somatosensory, it makes a self-priming car have the power experience of a turbo car. And this is the "mind" spent on the motivation of the 2022 Subaru Foresters.
If the low center of gravity brought by the engine and the passability brought by the four-wheel drive system are all games between the driver and the road through the car, then the active safety system is to help the driver play again with the complex road conditions.
This is where the new generation of EyeSight Driver Assistance Comes into play.
In the new generation system, the binocular stereo camera field of view located on the front windshield has been tripled, and on the basis of anti-collision braking, full-speed adaptive cruise, and prevention of throttle misoperation, emergency automatic steering assistance and forward car steering have been added.
In specific application scenarios, it can help the driver avoid the collision caused by the sudden jumping out of the car due to hanging the wrong gear in the starting stage; in the driving stage, it can actively brake and steer, so as to avoid those vehicles that suddenly slow down and merge; and through the intervention of lane deviation correction technology, the vehicle is always in the middle of the lane to avoid scratching.
The good driving and safety required in the urban road conditions, the 2022 Subaru Foresters have been upgraded through the upgrading of product strength. Therefore, the city is naturally also the home of this car.
Put the vision and pattern a little bigger.
From the current domestic market point of view, electrified models are having an increasing market share, which is dominated by SUVs. Although these cars have quite eye-catching data performance on the performance side, if anyone can really maintain the driving power of the city, and then dare to go outdoors, I am afraid that few people are there.
This is determined by the limitations of motor characteristics and battery capacity.
One would argue that the Wranglers have not been electrified? But its market is too small to have a more practical reference significance.
So for most people, the city is still the primary car scene.
If you want to go outdoors, at present, you still have to have a car that can take into account the city driving is comfortable enough, and the four-wheel drive function is reliable, on the basis of fun, it is safe to ensure safety, and the price is not outrageous.
The 2022 Subaru Forester is just such a car.
Is the guidance price of 22.38-26.58 million? This is the current main range of many joint venture brands, and the special point of foresters is that it is a pure import model. In the minds of users, this is a brand premium that is difficult to replicate.
【Summary】:
Just as the horizontally opposed engine and the left-right symmetrical full-time four-wheel drive system pursue the sense of balance at the technical end, the meaning of the forester's own existence is also a manifestation of a sense of balance. Its compatibility and stable performance in outdoor passing force and urban safety are more in line with the diversified needs of current users. Under the current trend of rapid growth of the market segment, this has also become its advantage point of differentiation.
In the post-epidemic era that emphasizes the sense of boundaries, foresters are constantly portraying the thickness of the boundaries of life with its sense of balance. The identity of pure imports and the price that falls in the hot range will also bring more brand favorability to it. Coupled with the fact that its own product strength is recognizable enough, so in the post-epidemic era, Subaru foresters will become more and more popular.
From January 1, 2022 to June 30, 2022, Subaru Foresters with the same brand can enjoy a replacement/additional purchase subsidy of 5,000 yuan. In addition, Subaru also specially launched the "free basic maintenance worry-free program", 5 years or 75000km can enjoy 15 free basic maintenance, basically solve the user's worries. In addition, Subaru owners can also purchase branded extended warranty services that include up to 6 years or 200,000 kilometers (first come), including the manufacturer's warranty period, bringing you more protection and more peace of mind.