Qilu Evening News Qilu one-point reporter Zhao Wanying
On the evening of March 17, the Redmi K50 flagship series conference was held in Beijing, officially releasing the Redmi K50 Pro and Redmi K50, priced at 2999 yuan and 2399 yuan respectively, following the debut of the Redmi K50 e-sports version last month, the "K50 Universe" full lineup was unveiled. There is also a new upgraded version of Redmi K40 S released at the same venue, the increase in the amount is not increased, and the price is starting from 1799 yuan.
Lu Weibing, partner of Xiaomi Group, president of China and International Department, and general manager of Redmi brand, said that the Redmi K series of three models are issued at the same time, the price covers 2000 ~ 4000 yuan gear, the model is hardcore, the goal is to do the "full price welder" in 2022, will weld the door for another year.
In addition, Redmi has also released a number of smart ecological products: Redmi MAX 100" giant screen TV, the new performance thin and light redmiBook Pro 2022, Redmi router AX5400 standard version. For trendy young people, Redmi also launched a customized version of the Redmi AirDots 3 Pro true wireless Bluetooth headset with "Original God", as well as Redmi's first trend blind box.
With a heart beyond imagination, we will continue to promote the "popularization of high-end products"
Redmi K40 series is called "K40 Universe" by rice noodles, the global cumulative shipments exceeded 10 million units, becoming the industry's well-deserved "flagship welder", behind this achievement is Redmi's product values: in the "fierce" real efforts, continue to promote "high-end product popularization". With the debut of the "K50 Universe" full lineup of hardcore, this strong value continues to mobile phones, TVs, laptops, routers and other products, with a heart beyond imagination, and then exceed user expectations.
The Redmi K50 universe has formed a powerful product portfolio, featuring "hardcore design, strong performance, flagship direct screen", which can be called all fierce: Redmi K50 e-sports version is positioned in the "performance peak flagship" of the K50 universe, creating a cold-blooded flagship of the full line of ramen with e-sports standards; Redmi K50 Pro and Redmi K50 are respectively positioned in the K50 universe's "hardcore all-round flagship" and "the strongest standard version in history", which includes the annual flagship chip of Tianji. It has achieved the full popularization of flagship mobile phone experiences such as Samsung 2K direct screen, full OIS optical image stabilization, and full series of fast charging and large power combinations.
2K screen has always been the "privilege" of flagship mobile phones above 4000 yuan, this time Redmi K50 Pro, K50 have adopted Samsung's top 2K direct screen, creating a global authoritative certification body DisplayMate 16 direct screen records, won the highest A+ rating, the highest 2K screen into the 3000 yuan market.
"The Redmi K50 series was defined at the beginning to fully promote the popularity of 2K screens." Lu Weibing revealed that at first MTK only had a Tianji 8000 processor, and did not support 2K screens, after in-depth communication, the two sides decided to customize a version to support 2K screens, which lasted several months of deep tuning, and finally Tianji 8100 shocked the world, and was first launched by Redmi K50 worldwide.
In the face of the industry problem that flagship mobile phone super fast charge and super power can not be combined, Redmi K series is also facing difficulties, fully promoting the popularization of fast charging and large power. Redmi K50 Pro is equipped with the "120W surging fast charge + 5000mAh large power" fairy combination, the Redmi K50 is equipped with the "67W fast charging + 5500mAh large power" combination, Redmi K40 S is also upgraded to 67W flagship fast charging.
Facing the current average price of 70,000-200,000 yuan, the annual sales of only about 700 units of the 100-inch TV market, Redmi released the Redmi MAX 100" giant screen TV, priced at only 19999 yuan, and announced the official opening of the Chinese family's 100-inch TV era. Adhere to the "popularization of high-end products", so that Redmi MAX has become synonymous with giant-screen TVs. At present, for every 3 giant-screen TVs sold in the Chinese market, one is Redmi MAX, of which the Redmi MAX 98" TV has driven the annual shipments of the industry to increase by nearly 150 times since its release in 2020.
From the Mercedes-AMG F1 team to the top-notch, Redmi is younger and more trendy
At the launch of the Redmi K50 e-sports edition last month, Lu Weibing said that in 2022, Redmi will continue to do brand upgrades to achieve "more hardcore, younger and more trendy". On the same day, Redmi announced that it has become the exclusive mobile phone partner of the Mercedes-AMG Petronas F1 team, and launched the joint K50 championship version, which is designed to incorporate the exclusive elements of the Mercedes-AMG F1 team, showing a strong sense of speed and competition.
The joint name is deeply loved by many trendy young people, the Redmi K50 e-sports version of the first sale of sales exceeded 280 million yuan in one minute, the Redmi K50 championship version of the sale is wonderful, so far it is difficult to find an opportunity. According to Xiaomi data center and BCI data, the sales volume of the Redmi K50 esports version in the first month of listing ranked second in the Snapdragon 8 flagship processor mobile phone, second only to Xiaomi 12.
The K50 universe continues the love spirit of trend design and hardcore craftsmanship, following the K20 flame pattern and the K40 exquisite Damascus pattern, the Redmi K50 Pro has launched a new generation of "ink feather" color matching. It adopts a new nano-microcrystalline process to restore the cosmic aesthetics of the most beautiful meteorite "olive meteorite", with the star orbit design camera Deco, super black lens, more integrated, full of exquisiteness.
It is worth mentioning that as a special guest of the K50 universe, the top IP Wei Zhentian also "airborne" at the press conference site, and Redmi mobile phone market manager Wu Yu launched a unique unboxing, its dialogue joked with fierceness, immediately triggered a hot discussion on the joint of Redmi and Wei Zhentian IP by young rice noodles, and the brand spirit of Redmi's "desperate love" once again penetrated the hearts of the people.