Because Ford cut the car business in the United States, so that the current Ford Mondeo that entered the market in 2013 has been fighting in the domestic market for 9 years, and in recent years, due to the decline of the Changan Ford brand in the domestic market, the Mondeo, which has been fighting for 8 years, has not been replaced, whether from the product side or the competition with the same level of opponents, it can be said that the old B-class car in the market is getting smaller and smaller.
It can be seen from the sales data that in the whole year of 2021, Ford Mondeo sold a total of 34,182 units, with an average monthly sales of less than 3,000 units, and in the sales of the joint venture brand B-class car, it completely lagged behind the Honda Accord, Toyota Camry, Nissan Tianlai and other competitive models.
For the Chinese market, the B-class car market is always a car company's standard, especially a B-class car that has been marginalized, in order to gain a foothold in the domestic B-class car market, it is necessary to come up with hard-core product strength, in order to further cater to the preferences of domestic consumers, but also in order to regain confidence in the domestic car market, so the new Mondeo this time also handed over the most important part to the Chinese R & D team that understands Chinese better.
To put it bluntly, the new Ford Mondeo is the sedan version of the Ford EVO, and it is also the low-end version of the Lincoln Z, because all three cars are from Ford's C2 platform, have all the same three major pieces, and they also have a more market-oriented title - "China Special".
Of course, for the "Chinese special supply" Ford Mondeo this time is not "just talk", and the newly listed Ford EVOS, the new Ford Mondeo, off the style that has been labeled "American B-class car" before, instead of more catering to the public consumers are decent, and Chinese consumers like the "atmosphere" design style.
Of course, the design "localization" is only the first step, the second step, another feature of the new Ford Mondeo is "big", in order to allow Chinese consumers to shift their attention from other B-class cars, Ford Mondeo's Chinese team at all costs, the length and width of the Mondeo to 4935/1875/1500mm, the wheelbase is 95mm longer than the current Mondeo, reaching 2945mm, wider and higher than the body of the Lincoln Z. At the same time, ford's new Mondeo has exactly the same wheelbase as the Lincoln Z.
The second feature is the interior design, and ford EVOS interior style is basically the same, the most conspicuous is the car across the center control of the large screen, and this point, just with the just listed Ford EVOS, very similar, and if you do not look at the logo on the steering wheel, it is difficult to distinguish whether this is Ford EVOS, Ford New Mondeo, or Lincoln Z.
Therefore, in the interior of Ford's new Mondeo, there is little difference except for differences in packaging and decoration. In terms of configuration, because Ford's new Mondeo and Ford EVOS are developed from the same platform, even if the models of the two cars have certain differences, the general difference will not be very large.
The third feature is that the power aspect is also consistent with the Ford EVOS. The new-generation Ford Mondeo is also equipped with the same 2.0-liter turbocharged engine (CAF488WQC) as the Ford EVOS, with a maximum power of 175 kW, a peak torque of 376 Nm, and a drivetrain mated to an 8-speed automatic transmission. Except for a slight gap with Lincoln Z in terms of tuning, the rest has not changed.
In terms of price, some media have exposed that the new Ford Mondeo will launch four models, namely fashion, luxury, supreme and ST Line, with a pre-price range of 180,000-240,000 yuan. If the pre-sale is really as mentioned above after the opening, it means that under the same platform, the same three major configurations and the same design style, the New Ford Mondeo is more than 70,000 yuan lower than the Lincoln Z that has been listed.
Write at the end of the article:
As a Special Supply Car in China, Ford is very aware of the habits of Chinese consumers, "pulling space, stack configuration" must be the specialty of this type of product, but this does not mean that Ford's new Mondeo is a blockbuster product, after all, there is a sense of technology, and there is a full configuration of Ford EVOS has been verified in the domestic market. Of course, the Ford EVOS, which is not provided by four-wheel drive, is also one of the shortcomings. So that's why products that know Chinese better can't sell well.