Introduction: Under the epidemic situation, in the case of the continuous decline of the kitchen appliance industry, the integrated stove still maintains rapid growth and has become a "fragrant food" in the kitchen appliance industry! Relevant data show that as of the end of December 2021, the retail sales of the mainland integrated stove market reached 25.6 billion yuan, an increase of 41% year-on-year, and the growth rate led the entire kitchen appliance market...
Under the hot situation of integrated stoves, more and more dealers knock on the door of wealth by choosing to join the integrated stove brand. Looking at the integrated stove market, homogenization has become common in the industry, and product design and marketing innovation alone can no longer break this shackle. Therefore, dealers must be cautious and cautious when choosing a brand!
Product is the soul, service is the fundamental! If a brand product does not have something substantial, it is difficult to survive in the industry. The product load is not only the material needs, but also needs to meet the various needs of consumers in many ways, including the spiritual level, all of which are integrated together to reflect the service ability of a brand, the service ability determines the fate of a brand, and the service ability is the core value of the brand and the core competitiveness of a brand.
As a dealer, in the current increasingly severe market environment, we must consider well: who to choose, who to hold hands with, and who to cooperate with, in order to get the golden key, achieve career dreams, and realize a wealthy life?
Sometimes, choice is really more important than effort.
New track, new forces! On March 11, the Shangpai Integrated Stove Online Wealth Selection Chamber of Commerce was grandly held. Many interested dealers from all over the country gathered in the live broadcast room to discuss the new development of the era and seek new business opportunities for wealth.
According to the kitchen appliance industry information (ID: cdhyzx0809), since the launch of the first wealth selection chamber of commerce on March 1, 2022, the number of registration seats has reached more than 1,000 people, locking 72 cities overnight, which can be described as popular and remarkable!
At this election of the chamber of commerce, Mr. Yu Feng, chairman of Shangpai Electric Appliances, invited partners to open a new track with Shangpai with the most sincere sincerity, witness the rising shangpai forces, and work together to create brilliant achievements.
● Rising stars Take advantage of the momentum
In 2010, Shangpai, which initially produced kitchen appliances supporting products, spent hundreds of millions of yuan on the "Kitchen Appliance Capital of China" on the coast of the East China Sea to enter the integrated stove industry, and decided to independently develop innovative integrated stoves with core competitiveness based on its own technical advantages.
In just a few years, Shangpai has created a factory headquarters with the industry's top customized flexible production system, Seiko manufacturing center, national R&D center, fully intelligent warehouse management system, large kitchen appliances exhibition hall, and an annual production capacity of up to 350,000 units, becoming a high-tech enterprise integrating R&D, production and sales diversification.
● Science and technology as the essence to create the future
As a professional integrated stove brand enterprise, Shangpai adheres to the concept of "scientific and technological innovation to improve the quality of life", adheres to scientific and technological innovation, and independent research and development. From the whole process of product research and development to the factory, every step of the integrated stove has been strictly controlled. With years of accumulation and thin hair, Shangpai is ahead of the integrated stove industry with its unique modular design, frequency conversion and large suction, invisible three pumps, steaming and grilling integration, human-computer interaction, left roasting and right steaming, etc., and has won the unanimous affirmation of the industry and the majority of consumers!
Relying on years of technical accumulation, Shangpai successfully passed the ISO9001 quality management system certification in 2014, and has won many honors such as high-tech enterprise, national industry standard drafting unit, Zhejiang manufacturing standard drafting unit, patent demonstration enterprise, CNAS accredited laboratory and so on.
● Hegemonic media brand upgrade
Since 2021, in order to further realize the nationwide, high-end and precise brand communication, Shangpai integrated stove has invested tens of millions of dollars in large-scale brand advertising investment: long-term Baidu baping; listed on the top ten brands of integrated stove; and joined hands with Shangpai brand image spokesperson international superstar Chen Xiaochun to carry out all-round, all-media brand promotion assistance!
In 2022, the brand strategy of Shangpai integrated stove was upgraded again. At present, Shangpai has invested heavily in strategic cooperation with major authoritative media on the basis of existing channels, and has greatly enhanced the brand influence, popularity and reputation of Shangpai Integrated Stove through multi-media communication and systematic advertising communication. Next, the Shangpai integrated stove will strongly empower dealers to effectively expand the market, dig deep into the consumption potential, and help the fission marketing and accurate drainage of Shangpai stores across the country to achieve rapid transactions.
● Gold medal service After-sales worry-free
As a leading enterprise in the industry, Shangpai Integrated Stove has been deeply engaged in brand services for decades and has created a perfect gold medal service system. Shangpai integrated stove for consumers to provide nanny-style services, no need to repair, damage only need to be replaced, all products have Ping An Insurance Company of China exclusive custom underwriting, but also the industry's first commitment to 21 major core accessories for life free replacement of enterprises.
Do service with heart, do practical things with dedication! Gold medal service is a high demand on product quality and a high demand on service capabilities. Over the years, Shangpai integrated stove has been providing customers with high-quality, timely, attentive, responsible and comprehensive gold medal services. Gold medal service is shangpai as a high-end integrated stove brand, the quality and service of confidence.
● National investment to create wealth
In 2022, Shangpai integrated stove will continue to uphold the brand concept of "quality as the soul, service as the fundamental", and work with excellent partners in various regions of the country to provide consumers with the highest quality products and the most intimate service! Shangpai integrated stove is now facing the blank areas of the country for integrated stove investment, integrated stove agent, integrated stove franchise, invite you to create a wealth future!
Source: Shangpai integrated stove, kitchen appliance industry information first release, reprint please indicate the source