In 2020, Apple officially canceled the accessories of Apple's mobile phone (charger, headphones, etc.) on the grounds of "environmental protection", and only one mobile phone and a data cable were left in the entire box.
Before you thought you were buying a mobile phone, it was a phone that included a charger- a headset. Later, I found out that the mobile phone you bought was just a mobile phone, and the charger-headphones were given to you.
Apple has said that cutting off the charger and headphones can make the original packaging box smaller, this move is to advocate environmental protection, and in order to reduce waste, and emphasized that the annual carbon emissions will reduce 2 million tons of carbon emissions (equivalent to the emissions of 500,000 cars), there are people who agree, there are also objections, mixed praise; can cancel the Apple mobile phone accessories gift is really for environmental protection?
Some netizens complained that Apple is only good paper data in terms of environmental protection, and the ultimate purpose is to maximize profits. Recently, #Apple does not send chargers and headphones is environmentally friendly or save money # rushed to the hot search, expert analysis, Apple's iPhone price is as high as 1549 pounds, each phone can save 27 pounds, a total of at least 6.5 billion US dollars. Analysts believe that while chargers and headphones are only priced at £19, they cost much less to produce. In total, Apple has saved at least £5 billion (about 41.45 billion yuan) since 2020.
Obviously, this part of the cost saved in the case of a large amount of money, disguised as Apple's revenue, in a huge consumer market there is competition between major mobile phone brands, the major brands will do their best, try their best to give users a better experience, after all, is a normal person knows, once someone spits on their own brand, then the market share will also decline accordingly and then become a competitor's consumer, as long as your brand does not get the consumer market recognition, it is also a matter of time before it is eliminated. The hope of turning over is also slim.
Environmental protection is an unlimited framework, any kind of reason can be decorated inside, and consumer rights can also be erased with "just actions".
As a consumer, the concept of environmental protection, only stay in their own surrounding environment, the height of global environmental protection has not yet been touched, you said that the environmental protection everyone understands, "protect the environment, everyone has the responsibility" but let consumers spend extra money to buy headphones and chargers that were originally distributed, the probability is unacceptable. The habits of the consumer group have always been difficult to change, you can always change, but you change, you have to change from the perspective of consumers, to meet the interests of consumers, rather than to the grand sound of "environmental protection and carbon reduction" reasons, cancel accessories, which is a habit of consumers, undoubtedly harmful, in the past to buy mobile phones have a charger and headphones, now you call consumers extra money, opponents or occupy the majority.
In general, the high-end machine market is half of the apple, the market is large, the audience is wide, at this stage Apple can still hold the user, so the domestic mobile phone to go a long way, such as standing firm in the high-end machine market, perhaps Apple does not have such a grand reason.