"Some people imitate my face, some people imitate my face, and imitation is not an old altar."
This is a paragraph of Wang Han's advertisement in a brand of Laotan sauerkraut noodles, the picture of the sauerkraut fermented by the old altar foot, the noodles of the tendons, with exaggerated expressions, look mouth-watering.
With wang Han's popularity and appeal, Laotan sauerkraut noodles soon became the brand's signature.
March 15 is the consumer rights protection day, is also commonly known as the "hit holiday", every day there will be companies because of marketing, production, food safety and other issues will be disclosed by the media.
As in previous years, brew a bowl of Laotan sauerkraut noodles recommended by Wang Han, add a king of the king ham sausage, and see which companies will be named in this year's 315.
It doesn't matter if you look at it, the more you look at it, the more you feel that something is wrong, can you imagine what kind of experience it is?
CCTV 315 evening exposed the "Laotan sauerkraut" food safety violations and violations, the named "Hunan Flag Vegetable Industry" is a number of instant noodle enterprises Laotan sauerkraut bun processing enterprises.
Their factory does have sauerkraut fermented in the old altar, but these are for export. The sauerkraut used for the processing of instant noodle companies is a "pit sauerkraut" purchased from outside.
The production site of "soil pit sauerkraut" photographed in the reporter's lens has no hygiene to speak of, and the workers directly step on it with their feet. Seeing the video footage, the old altar sauerkraut noodles in my hand are not only fragrant, but the feeling of wanting to spit out and not being able to spit out is too uncomfortable.
When the 315 party was still in progress, netizens came to the Weibo account of "Wang Han" to carry out a public opinion crusade, although this account may not be Wang Han as far as I know, but it also reflects everyone's anger at this matter from the side.
Instant noodles as fast moving consumer goods have a wide customer base, people often brew a bowl of lao tan sauerkraut noodles to fill their hunger when they are out on business and have no time to cook.
As a representative of the brand image, the product spokesperson will generally play a role in expanding publicity and promoting sales, and similarly, if the brand product has a problem, the spokesperson will also be implicated.
Some people say that when Wang Han filmed the advertisement, didn't he also eat quite deliciously? He himself was a "victim".
In fact, this is not the case, and the picture we see in the advertisement is not real. After the fermentation of public opinion, a video of Wang Han shooting endorsement advertisements for Lao tan sauerkraut noodles was circulated on the Internet.
At the time of the video, Wang Han sat at a table with a bucket of old sauerkraut noodles on it, and on his left, a small red bucket was placed in the place where the camera could not reach.
When the live director starts the camera, Wang Han will take a bite of noodles as we see in the video advertisement, and then make a face of enjoying the delicious taste.
When the director signaled that after the advertisement was filmed, the noodles in Wang Han's mouth would spit into the red bucket next to him, which meant that he did not eat at all.
Of course, it's not just Wang Han, this is actually a fixed routine when celebrities shoot food advertisements, they don't really go to those foods, at least not when shooting.
This kind of "vomiting after eating" is actually another reason, that is, advertising shooting generally does not pass one, sometimes need to shoot more than a dozen, if the actors every time in an immersive way to eat, I am afraid that a few down will not be able to eat.
This is not the first time that Wang Han has been involved in the endorsement storm.
Two years ago, a P2P financial platform endorsed by Wang Han had a thunder incident, and there was a big problem in the redemption of wealth management products.
At that time, some users pulled a banner at the entrance of the Hunan Radio and Television Building to fight against Wang Han, which read, "Wang Han please come out, return my hard-earned money."
On social networks, the call for public opinion to attack Wang Han was also very high, and everyone said that at that time, because of his endorsement, he did not think too much, and as a result, the money could not be taken out now.
After the fermentation of public opinion, Wang Han issued a letter of apology, which curbed public opinion.
Two years later, Wang Han was once again involved in the Laotan sauerkraut noodle incident, and so far he has not given any response.
As the host of Hunan Satellite TV, Wang Han has a high degree of national popularity, so he must be cautious when choosing product endorsements, and do not ruin his name because of greed for profits.