On March 10, Chizicheng Technology (09911.HK), the largest social overseas company in China and regarded as the "forerunner of meta-universe social going to sea", re-exposed the new progress related to the meta-universe.
Following the internal measurement of meta-universe module Meta Town, to create the world's first video social product that adds meta-universe elements, Chizicheng Technology launched the world's first video social digital collection collection "YUMY QUEEN 2021 NFTs" released by its user community organization "Yumy Queen DAO" in its product Yumy, and revealed the layout and strategic planning of the system.
01 Metaverse, a new race point for socializing
Since the explosion of the meta-universe in 2021, the relevant discussion and practice have never stopped.
On the one hand, questions and cries abounded. Elon Musk said in December that "the metacosm is not convincing at the moment"; meta-universe unit lost more than $10 billion in its first earnings report since proposing meta-universe strategy, followed by its biggest weekly decline since its IPO.
On the other hand, there is no shortage of metaverse products out of the circle, especially in the social field. For example, in February, "Gel" exploded and reached the top of the App Store free list, becoming the first social software to surpass WeChat since 2019. Or reflected in the heat of the primary market, in December last year, Rec Room and Zepeto completed financing of $145 million and $189 million respectively, with a post-investment valuation of $3.5 billion and $1 billion; in February, BUD also announced the completion of $15 million series of A+ financing.
Trends are also often clarified step by step in discussion and practice. It can be said that the current metaverse is limited, whether it is technical, content or regulatory level, it is still far from the real metaverse, there is no ready-made model, but it also has infinite possibilities. Coupled with the urgent need for better and newer social experiences among young people, the meta-universe has brought new race points to the Internet social track and become a "place of contention" for giant companies.
Looking back at the new progress of Naked City Technology, what kind of new exploration has this company given, and does it have a chance to win a place?
02 Digital assets, the competitive highland of the metacosm
According to Li Ping, CEO of Chizicheng Technology, the world's first video social digital collection collection "YUMY QUEEN 2021 NFTs" is based on the user content of Yumy, a video social product of Chizicheng Technology, and in 2021, female Investors who contribute to the TOP100 on the Yumy platform will generate a corresponding medal of honor, with NFT casting on the decentralized blockchain.
Specifically, it includes the user attributes such as the name, user ID, country, constellation corresponding to Influencer, which cannot be tampered with and is open and transparent, that is, each "YUMY QUEEN 2021 NFT" digital collection is limited and unique. In addition, Influencer fans who become owners of digital collections will enjoy a series of benefits, such as priority video calls, exclusive customized gifts, access to exclusive content, online reminders, and more.
Limited and unique digital assets mean that the ownership is clear, the purchaser has the original authentication, and the corresponding series of rights and interests are superimposed to add value to the future circulation transfer. That is, by giving content circulation value, becoming a "community of interests" with content producers, and stimulating the creative enthusiasm of content producers for a long time with the free flow of value, and then forming a more prosperous content community.
In a way, the metaverse begins with content and becomes content. From the age of graphics to the current era of video, to the era of the new metaverse, every transition begins with redefining content. In the era of metaverse, users are consumers, and they can also participate in the construction of metaversics by being producers of UGC content, inspiring more users to go to metaverses.
And the content is the traditional advantage of Chizicheng Technology. Naked City Technology has large-scale social relationship precipitation in major markets around the world, and platform users have formed good content creation habits. Yumy, who took the lead in exploring the metaverse, has seen rapid global download growth, and has now exceeded 50 million, entering the top 20 of the social application download list in the United States, the United Kingdom and other places; open social productSMICO and audio social product YoHo, accumulating hundreds of millions of users in many countries and regions around the world, producing a large amount of UGC content. This laid a solid foundation for the launch of the world's first video social digital collection collection and the creation of a meta-universe co-creation system.
From another perspective, social assets and economic systems are also key elements in the development of the metaverse, which in turn may bring together friends and thousands of applications around the world to build a decentralized underlying network.
At present, the meta-universe social products on the market have not yet brought revolutionary differentiated experiences, most of which stay at the level of avatars and scenes, and are not based on the underlying infrastructure. Social assets and economic systems based on high-quality content are also the competitive highlands of the meta-universe, which determines the long-term development space of related enterprises to a certain extent.
03 Multi-dimensional layout to complete key card slots
Based on the characteristics of metaverse social "avatar, real experience, social assets, economic system, strong sociability" and other characteristics, the elements necessary for realizing metacosmic socialization are, in addition to content, but also in providing avatars and virtual scenes; hardware entrances to metacosms; and back-end infrastructure (5G/cloud computing, etc.) that support smooth operation.
The starting point of the meta-universe exploration of Akatsuki Technology is the avatar and virtual scene. Earlier, Chizicheng Technology said in a public speech that in Yumy's Meta Town, users can upload personal photos, generate a 3D dynamic avatar that matches their own image through AI algorithms, and edit and customize this image in an all-round way. At the same time, the user's avatar can synchronize with the real-time expression of the real person, supporting the user to dynamically play their own avatar, heart-to-heart matching and real-time interaction.
At this press conference, Chizicheng Technology once again revealed that in 2022, it has successively reached cooperation with Virtual Valley Future Technology under the Digital Kingdom, as well as Tiangong, which is good at virtual visual effects and AI engines, to accelerate the research and development of virtual images in social products and build virtual 3D social scenes. In the future, Meta Town will add various virtual social scenes such as cafes, movie theaters, bars, and beaches, and will also customize special scenes according to the characteristics of all parts of the world.
At the same time, on the hardware device side, Naked City Technology is promoting cooperation with a domestic somatosensory wearable device company in order to expand more entrances from the hardware side that break the boundaries of virtual reality.
At the level of back-end infrastructure, Chizicheng Technology has deep accumulation in real-time interaction, artificial intelligence, big data and other technical fields, laying the foundation for building efficient back-end infrastructure, such as its earlier R&D and operational efficiency through the Solo Aware artificial intelligence engine and Solo Cells middle office system, and better insight and meet user needs.
From the strategic laying and new deployment of Chizicheng Technology, it shows its determination to re-inject the meta-universe, accelerate its march towards the competitive highland, and systematically lay out the industrial chain to pave the way for development.
As mentioned above, the meta-universe has brought new race points to the Internet social track, and various giants have competed for layout and rewritten the opportunity of the times. As the forerunner of the meta-universe social sea, Deficit City Technology has made pioneering moves one after another, occupying a certain first-mover advantage, and once again opening up the imagination space. If the relevant progress is smooth, Yumy may continue to break out of momentum and replicate the growth miracle of MICO, which will also make Naked City Technology further consolidate or even leap into the position of the global social market.