Looking at China's auto market, Korean cars have been in the Chinese market for many years, and among the joint venture brands that have entered the Chinese market, its sales volume, like Japanese cars, was once one of the cost-effective car series loved by Volkswagen. However, according to the sales data in recent years, the sales of Korean cars have been declining, sales are dismal, and the sales of French cars seem to have the momentum of catching up with and surpassing The Korean series.
So, why are more and more people reluctant to buy Korean cars? Will Korean cars be delisted?
The reason for the dismal sales of Korean cars
The first point is the rise of domestic cars
I have to say that the former Korean cars were still relatively hot, such as Sonata, Hyundai Yuedong, Kia K3 and other models, which also set off a big wave at that time. First of all, the appearance of Korean cars is deeply liked by everyone, and when domestic cars were not so resistant to fighting now, Korean cars did occupy a part of our market share.
With the rise of our own brands, the configuration and price of major independent brands are very attractive, and the gap between space configuration, power performance, interior design and other aspects and joint venture cars is getting smaller and smaller.
Therefore, more and more consumers will be more inclined to choose domestic cars, and the advantages of Korean cars with high value and good cost performance have gradually disappeared. In fact, not only Korean cars, many joint venture brands have also been hit to varying degrees.
The second point is that the innovation of Korean cars has decreased in recent years
With the rapid development of the automotive industry, the replacement rate of models is much faster than before, usually several times a year. A product, if there is no new idea out, over time, people will have aesthetic fatigue, which is also one of the reasons why people change cars.
However, the current degree of innovation of Korean cars is worrying, the speed of model replacement is slow, and the technology has not kept up with the trend, which is easy to be ignored and eliminated.
Third, prices have fallen again
Originally, Korean cars were known for their low prices and high configurations, but in today's rise of domestic cars, price is no longer the most important factor for everyone to consider.
The price reduction of Korean cars once again did not lead to a new wave of sales boom, but let its reputation decline again.
Fourth, South Korea corrupts the national favorability
The various operations of the Winter Olympics, the small actions of the NBA, the THAAD incident, etc., the chinese people's liking for South Korea has also declined, perhaps this will also bring a wave of resistance.
summary
With the development of the times, the rise of independent brands, coupled with the improvement of national awareness, the decline in sales of Korean cars is inevitable, but for whether Korean cars will really withdraw from the Chinese market, it is not easy for Meow Brother to make a conclusion here.
Although there are many deficiencies in Korean cars, but the precipitation of Korean cars in the automotive industry for a hundred years is still there, engine technology, transmission technology and other core technologies are not to be underestimated, do you think Korean cars will be delisted?