"Jointly promoting consumption fairness" is the theme of the 2022 National Consumer Association's Consumer Rights Protection Year. "Promoting consumer fairness is a big exam paper, as a service consumer enterprise is the respondent, and the majority of consumers are the paper readers." As a domestic brand, Yuanqi Forest should assume social responsibility and strive to be a pioneer in promoting consumer fairness. On the eve of March 15, Li Guoxun, vice president of Yuanqi Forest, said in an exclusive interview with China Consumer Daily.
With the economic development of the mainland, the progress of science and technology, and the continuous upgrading of consumption formats, in various consumption fields, the personalized and diversified needs of consumption have been more satisfied to a certain extent, and consumers have more consumption choices. Taking the carbonated beverage market as an example, since 2018, the rise of sugar-free sparkling water beverages represented by Yuanqi Forest has led to a rapid increase in the scale of the sugar-free carbonated beverage market.
Li Guoxun believes that "jointly promoting consumption fairness" has put forward new requirements for enterprises to innovate the concept of consumption and form a sense of consumer fairness, and enterprises should do a good job as practitioners and innovators on the basis of understanding fairness, understanding fairness and pursuing fairness, be anxious for consumers' needs, serve consumers' needs, start from the consumption point of "one branch and one leaf total care", and enhance consumers' sense of gain and happiness every time they consume.
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"Enterprises must adhere to the driving force of 'science and technology for good', and use high-tech, high-quality, high-level production and services to promote the realization of a higher level of consumption fairness."
Li Guoxun analyzed that behind the "science and technology for good" is the corporate culture value of "consumer first". Yuanqi Forest has always taken "consumer first" as the original intention of the enterprise, and in the process of producing carbonated beverages, it insists on using high-quality sugar substitute erythritol and uses automatic sterile production lines to ensure product quality. "In 2021, the research and development cost of Yuanqi Forest will increase by more than 350% year-on-year."
"Green water and green mountains are golden mountains and silver mountains." Li Guoxun said that as a food production enterprise, practicing green and low-carbon requirements in the production process is not only the need to jointly promote consumption fairness, but also the due meaning of implementing the new development concept. In this regard, Yuanqi Forest has been constantly exploring and working hard. At present, Yuanqi Forest has been in Anhui Chuzhou, Guangdong Zhaoqing, Tianjin Xiqing, Hubei Xianning and Sichuan Dujiangyan, with "0 chemical preservatives, 0 pollution, 0 carbon" standards to build their own factories, in the sewage treatment to effectively improve the utilization rate of water resources, in terms of solid waste discharge adhere to "0 landfill", protect soil health, in the factory equipped with rooftop solar photovoltaic system, renewable clean energy as the main supply of energy. "From self-built factories adhering to high standards of green development to using environmentally friendly materials in product labels, Yuanqi Forest strives to implement the concept of green and low carbon into every production and operation detail."
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Li Guoxun believes that the promotion of consumer fairness is inseparable from the guidance of government departments and consumer association organizations, and is also closely related to the responsibility of enterprises and the actions of consumers. At present, healthy and green consumption has become a common practice, Yuanqi Forest will continue to promote green production and lifestyle, adhere to the concept of honesty and trustworthiness, service first, promote the standardized development of the industry, protect the legitimate rights and interests of consumers, and contribute more "Yuanqi" forces to jointly promote consumption fairness and promote a better life.
Produced by the Editorial Department of China Consumer Daily New Media
Author/Xiangjiang
Editor/Ying Pei
Producer/He Yongpeng Ren Zhenyu