Regardless of 2020, at present, the Chinese mainland market in 2022 is very sluggish.
The annual Spring Festival stall can be said to be the most important slot in China. On the first day of the Chinese New Year alone, 8 new movies were released, five of which were highly anticipated by the audience. However, after the end of the Spring Festival, in seven days, Chinese mainland only received 6.036 billion yuan at the box office, nearly 2 billion less than last year.
Among the eight new movies released in this year's Spring Festival, "The Water gate Bridge of Changjin Lake" is still the sequel to China's box office champion "Changjin Lake", but more than 40 days have passed, and its total box office has just reached 4 billion yuan.
The box office is so unoptimistic, not because the quality of the film is not good, but because the ticket price during the schedule is too expensive, which directly dissuades a large number of audiences.
After the schedule, the audience's enthusiasm for watching the movie also dissipated, so even if they chose to reduce the price, they could not change the fact that the box office was low.
Today, March 2022 is also more than halfway through, and in this half a month, the domestic box office has just broken 500 million yuan. In this case, the Chinese mainland market is in urgent need of a blockbuster with high attention and expectations. At this critical juncture, DC's superhero blockbuster "New Batman" is scheduled to land in the mainland market on March 18.
Now, with only a few days left before the release of The New Batman, we should have been excited about it, after all, we can finally watch a superhero blockbuster in theaters. However, I did not think that in recent days, there have been outbreaks of epidemics in many parts of China.
Affected by the epidemic, more than 2,000 theaters across the country have been forced to close, of which all theaters in Shanghai and Shenzhen have been completely closed.
In this case, the box office of the film will inevitably be greatly affected, so "New Batman" can consider withdrawing.
The film chose to be released in theaters, not for charity, but to earn box office.
After DC's "New Batman" was released in North America and other countries, it showed a strong box office harvest. According to statistics, the film's current total global box office has reached 463 million US dollars, of which the North American market has contributed 239 million US dollars.
This achievement is second only to the annual box office champion "Spider-Man: Heroes No Return" in 2021 during the epidemic.
Chinese mainland has always been the second largest film market in the world, and many films that want to earn high box office will choose to land in the Chinese mainland market.
Without the impact of the epidemic, movies like "New Batman" can at least earn more than 1 billion yuan at the box office in Chinese mainland. If its reputation is hard enough, there should be no problem in the final box office exceeding 2 billion.
However, the current Chinese mainland market has been shrouded by the epidemic, and more than 2,000 theaters have been forced to close, and the two cities with the largest film consumption, Shanghai and Shenzhen, have completely shut down. In this case, it is also difficult to choose to release, and the final box office of "New Batman" is difficult to break 500 million yuan.
Instead of getting a very low box office, it is better to withdraw the file first and then release it in another slot.