In recent years, short videos have gradually become a new outlet in the Internet field. At the same time, it has also brought fire to many hot search songs on the Internet. "9277", "Glory of the King", "A Story Sadder Than Sad", "Like Love", "Buy Buy Buy Buy" and so on. These familiar hot search terms are being composed at a speed of flying and spreading on major music playback platforms.
These songs all come from the same person, some people call him the first person to write songs on the Internet assembly line, and some people call him "the first person of the post-90s Divine Comedy idol", he is - Song Mengjun.
Song Mengjun graduated from the Xinghai Conservatory of Music, and when he first debuted, he had the same dreams and expectations for music as most singers. However, the ideal is very beautiful, and the reality is very bone. Song Mengjun's first album was a stone sinking into the sea, and there was no splash in the music market.
(The first person of the post-90s Divine Comedy idol - Song Mengjun)
With the lessons of previous failures, Song Mengjun changed his thinking about music creation, and instead of writing a song that was not recognized by the public, he should dive into the songs that the public loves to listen to. Just when "Glory of Kings" was on fire in 2017, Song Mengjun found that there was no song on the market at that time specifically for the game. After seeing the gap in the market and the needs of gamers, he created the song of the same name, "Glory of kings". The song achieved more than 100 million views as soon as it was launched on the Internet, which also became the first highlight moment in Song Mengjun's music creation career.
With insight into the needs of fans and sensitivity to traffic, Song Mengjun found that "doing what they like" is a great entrepreneurial opportunity, and he can tailor the songs they want to hear for fans. So he found the owner of the previous record company: you can invest in the company with me, and I will copy a thousand Song Mengjun for you. In this way, Song Mengjun created his own music empire - Cloud Cat Culture, and completed a gorgeous turn from singer to music creator to CEO of music production company.
In today's era of rapid development of the Internet, all walks of life are undergoing subtle changes, and the same is true of the music industry. Song Mengjun's Cloud Cat culture has played a new trick with the Internet + model and proposed a new concept of C2B transformation of Internet music. (Customersto Business)
What is C2B (Customersto Business)? That is, to provide personalized products and services according to consumer needs. In short, it is to think that the fans' preferences are the starting point, and create the songs they love to listen to according to their needs. The concept of Internet music C2B subverts people's cognition of traditional music, breaks the "inspired" creative mode, and closely follows social hotspots with the unique creative concept of Internet + music, forming a unique music production assembly line. This assembly line is the main music production mode of Yunmao culture.
(Cloud Cat Culture is located in the office area of Apple Community in Beijing)
In March this year, a small-budget Taiwanese love movie "A Story Sadder Than Sad" was released. As a small-cost film, this film not only obtained considerable box office and good reputation in the market, but also set off a wave of discussion on social platforms such as circle of friends and Weibo.
Song Mengjun's team found that the film's official theme song, "There is a Kind of Sadness", did not have much repercussions in the market. On the contrary, the search volume of the term "sadder than sad" on Kugou Music has skyrocketed, which shows that the film's marketing methods have left loopholes, and the theme song of the movie itself has not met the emotional needs of users.
(Cool Dog Music "Sadder Than Sad Story" search interface)
So, they began to analyze the needs of users, followed this hot spot, and composed songs. From the beginning of catching hot spots to the final release of the song, it took only one day. As soon as the song came out, it spread on major social platforms, and it seemed that everyone regarded it as the theme song of the movie of the same name. The successful creation of this time just confirms the words of Song Mengjun - "The user's demand for music is the carrier of emotion, then our music must go straight to the theme to meet their emotional needs for a certain period." Song Mengjun is using the thinking mode of the Internet to subtly change the auditory aesthetics of a generation.
Unlike most traditional music production companies, Cloud Cat Culture is more like an Internet startup, with a strict KPI assessment and punch card system, and each core artist has the requirement to sit in class. Every artist is not only a musician here, but also learns to use the thinking of the Internet to look at music, track the hot spots of facts, and gain insight into the preferences of the public.
In the Cloud Cat team, there are many singers who can get a guaranteed salary of 100,000 yuan a month. There are also singers with good grades, and the song revenue can even reach millions. Everyone who stayed in the company also got Song Mengjun's promise to raise his salary every six months. In today's increasingly fierce market competition, Song Mengjun's team has quickly refreshed the top of the major music playback platforms with such a strict reward and punishment system and Internet thinking, almost at the creation speed of 2-3 songs a day, and has made good achievements in the industry.
In 2018, just in the backstage of Kugou Music, Song Mengjun's personal song played 920 million. All works were downloaded 8.08 million times. If the average is two yuan to download a song, Song Mengjun's total works in 2018 have created a value of 16 million yuan.
With the continuous output of his works, Song Mengjun's influence and popularity have also become higher and higher. Just a few days ago, he was also invited to participate in the program recording of the finals of Beijing Satellite TV's "China Song Club".
There are not many people who are popular, which seems to be an eternal truth. Although Song Mengjun and his Cloud Cat culture have been recognized by many fans in the music market, they have also caused a lot of controversy and doubt. Some musicians have even launched a joint boycott, believing that the songs created by Song Mengjun are all cobbled together from existing songs, and the lyrics are too speculative to be called original songs. Suddenly, insults such as "plagiarism" and "washing songs" were constantly heard. Song Mengjun did not pay much attention to all kinds of doubts about this. He said that he will continue to adhere to the creative concept of Internet music, write songs that are more in line with the tastes of the market and the public, and use good works to repay the support of the majority of fans. As for the gossip on the Internet, let time prove it.