Xinmin Evening News (correspondent Geng Jieyu, Yin Zhijun, reporter Yuan Wei) How to further integrate the forces of all parties to form a joint force, not only focusing on consumer rights protection, but also committed to creating a better business environment, especially so that some long-established enterprise products can glow with the charm of the times while inheriting culture? Xuhui District joins hands with enterprises to explore more cross-dimensional, cross-space and cross-field cooperation models to promote consumer fairness and satisfy consumers. In the 2021 Shanghai special souvenir, 6 products of 4 enterprises, including Shangmeiying, Zodiac Memorial Hall, Sea Silk Rhyme and Naixin Rose, which are rooted in Xuhui, stood out and were listed in the gold and silver list.
Pictured: 2021 Shanghai special souvenirs. Courtesy of Xuhui District (same below)
On the stage of this year's Spring Festival Gala, the dance drama "Only This Green" made a "Thousand Miles of Rivers and Mountains" come into people's eyes. However, what is less known is that as early as a year before the Spring Festival Gala in 2022, a highly restored silk brocade "A Thousand Miles of Rivers and Mountains" has been created in the creation of the Shanghai Silk Group's Maritime Silk Rhyme brand. The use of the whole silk material and brocade process to restore the horizontal 1191.5cm, vertical 51.5cm painting size, the difficulty can be imagined, the company's strong cultural support, technical background makes the silk painting restoration possible, it took nearly a year to reproduce the restoration is the best annotation of the enterprise for "excellence". The original map of "Thousand Miles of Rivers and Mountains" has traces of a long time, and the paintings show many vertical cracks that need to be properly modified in the restoration; how to restore the details that have been mottled and blurred, and the silk brocade "Thousand Miles of Rivers and Mountains" only took two or three months to repair the map. The silk intangible brocade weaving process used in the technical reproduction is supplemented by modern high-precision digital technology, so that the picture is clear and glossy and three-dimensional. The original drawings painted by lapis lazuli, turquoise and other pigments are beautiful, how should the silk thread restore the color? For more than half a year, enterprises and related parties have repeatedly tried around color grading, maritime silk rhyme, adjustment of warp and weft colors, and the effect of yellow drawing paper being old... Breaking through the bottleneck of layers, in the end, "A Thousand Miles of Rivers and Mountains" presents a wonderful effect, spreading out the silk scroll, thousands of miles of rivers and mountains in front of the eyes, in a variety of lights, under various angles, green water and green mountains change into different lusters, making people eye-opening.
Good enterprises will unremittingly pursue quality, which is in line with Xuhui District's idea of actively creating a harmonious consumer environment and business environment, setting up a stage for excellent corporate brands and benefiting consumers. In the process of promoting the selection of special souvenirs, the Consumer Protection Commission of Xuhui District has dug deep into high-quality enterprises and encouraged enterprises to actively participate in the election, which not only allows enterprises to go out of the way, but also allows consumers to buy with confidence.
Shanghai has good gifts, Xuhui ingenuity. In the "2021 Shanghai Special Souvenir Preferred Round Evaluation", a total of 138 enterprises in the city declared 234 products, resulting in 30 Shanghai Preferred Special Souvenirs (Gold List) and 36 Shanghai Special Souvenirs (Silver List), of which Xuhui won 5 gold and 1 silver. A Suzuran tea bag of Sea Silk Rhyme won the gold list, which is a new product specially developed by the company to participate in the evaluation, which changes the image of silk rich and cold, elegant and close to the people. In the selection, the Xuhui District Consumer Protection Committee inspired the company's thinking, from the selection of materials suitable for tea bags, the appropriate thickness to the elegant bell orchid type, and the final development of the tea bag is not only suitable for tea, tea set, just as a decorative bag also loses its charm, which is loved by consumers. Recently, as the Wukang Building has become a popular landmark, a heavy color brocade work developed by Sea Silk Yun, "Wukang Building", is also eye-catching, and more and more creative good products are being born.
Zodiac Po is a cultural business card of Xu Hui, taking the Shanghai characteristic souvenir selection as an opportunity, the Zodiac Po Memorial Hall launched a flower towel gift box, Fly shuttle Yunxia gift box to pick a gold and a silver. In the flower towel gift box, the tie-dye silk scarf and knotted brooch that show the intangible cultural heritage skills are exquisitely eye-catching, the Q version of the zodiac ornament is very cute; the flying shuttle shape pen in the flying shuttle gift box, and the ancient style notebook are both chic and practical. Shanghai Fine Arts Film Studio has many big IP, black cat sheriff, hulu brothers, Nezha Noisy Sea, and Big Haunting Tiangong are all familiar to people, and among the products that have won the gold list, the model of the projector and the animation collection puzzle put the strength to the fullest.
All along, the Consumer Protection Commission of Xuhui District has been committed to providing consumers with better products and services while promoting the positive and positive interaction of operators and consumers. In the view of the District Consumer Protection Commission, through the selection of Shanghai characteristic souvenirs, it can fully display the style of Xuhui enterprises and help consumers in Shanghai and even the whole country to better understand the excellent brand culture and products of Xuhui enterprises. This year, a new enterprise received the attention of the District Consumer Protection Commission, which believes that the company's Haipai velvet embroidery intangible cultural heritage products are worth promoting. At the Beijing Winter Olympics, the handmade velvet thread knitting award bouquet was eye-catching, similar to the company's Haipai velvet thread weaving intangible cultural heritage skills. Xujiahui's Tushan Bay is the source of Haipai velvet embroidery, xuhui district velvet embroidery skills are exquisite, once known as "oriental oil painting". With this non-hereditary heir sitting, the District Consumer Protection Commission expects enterprises to integrate the art of velvet embroidery into modern fashion life. In the early stage of the participation declaration, selection, evaluation of on-site follow-up service, shortlisted enterprise brands online and offline centralized promotion and display and other aspects, Xuhui Consumer Protection Committee to provide support for enterprises, the later through the "territorial enterprises" Douyin and other platforms and store visits and other forms of high-quality product promotion, Xuhui District Consumer Protection Committee hopes to through the Shanghai characteristic souvenir selection activities, to promote the optimization of the business environment, promote consumption fairness, so that more good products attract market attention.