"In the development of the air-conditioning industry for decades, China's air-conditioning products are at the forefront of the world, but the mainstream air-conditioning products in the current market are only temperature and humidity regulators, which cannot effectively solve the consumer's demand for indoor healthy air, and air-conditioning products have not broken through innovation for more than ten years." At the 2022 TCL Air Conditioning Science and Technology Achievement Appraisal Conference held on February 27, Chen Shaolin, vice president of TCL Industry and general manager of TCL Air Conditioning Division, pointed out the problems existing in the current air conditioning industry.
Adhering to the mission of "allowing more consumers to easily enjoy healthier air", TCL air conditioners have accurate insight into the development bottlenecks encountered by the industry, dare to actively innovate for the extraordinary, actively lay out the fresh air track, become the forerunner of large fresh air fresh air conditioning, and constantly break through the ceiling of large fresh air volume.
At this appraisal meeting, TCL air conditioning has two technical research results that have been certified as "internationally leading" by the most heavyweight expert team in the air conditioning industry composed of academicians, university professors and authoritative institutions of the Chinese Academy of Sciences. Among them, "research and application of large fresh air volume and high comfort fresh air conditioning technology based on intelligent control of air quality" not only solves the problem of insufficient fresh air volume of fresh air products on the market, but also makes breakthroughs in reducing noise and improving comfort; The "Research on Key Technologies of New High-efficiency Inverter Controllers and Their Industrialization" through the miniaturization and integrated design of inverter controllers meets the requirements of temperature rise, EMI, vibration stress and noise specifications, while ensuring the advanced and forward-looking control technology.
The volume of the air conditioning industry has dropped twice, but the performance of fresh air has soared year-on-year
It is not difficult to see that the slow innovation and serious homogenization of the air-conditioning industry have inhibited consumers' desire to buy new ones. In fact, in the decades before 2018, the mainland air-conditioning market experienced a period of rapid development, and finally reached a total retail volume of 57.03 million units in 2018, with a retail amount of 201 billion yuan. However, after this, the air conditioning industry has faced a growth ceiling for a long time, and even a certain degree of shrinkage.
According to the total data pushed by Aowei Cloud Network (AVC), the annual retail sales of mainland air conditioners in 2021 will be 152.7 billion yuan, down 1.2% year-on-year, and the retail sales volume will be 46.89 million units, down 8.7% year-on-year. Under the background of the double decline in volume, air-conditioning companies have to win a more discerning market with high-quality innovation and development.
Therefore, technological or functional innovation may become a new growth point for the air conditioning industry. Before technological innovation, consumers' pursuit of health and safety in the post-epidemic era made fresh air conditioners with health functions stand out. Fresh air conditioning can realize the circulation and ventilation between room air and outdoor air, as well as purify the air and keep the indoor air fresh, which is particularly favored by users. The monitoring data of Aowei Cloud Network shows that the scale of online fresh air conditioning in 2021 is 820 million yuan, up 492.7% year-on-year; The scale of offline fresh air conditioners was 1.91 billion, an increase of 57.4% year-on-year. What is more exaggerated is that in 2021, the sales of single eleven air conditioners increased by only 0.9%, while fresh air conditioners exploded by 590%.
TCL air conditioners force fresh air track, into a large fresh air volume fresh air conditioning forerunner
TCL air conditioners, which have a strong insight into the industry outlet, have long been aware of the general trend of fresh air, and have begun to lay out fresh air tracks earlier, and have launched fresh air conditioners twice in 2021. At the "Little Blue Wing True Fresh Air" 2021 TCL Fresh Air Conditioning Small Blue Wing II. New Product Launch Conference, Chen Shaolin once "broke the generation" for the air conditioning industry: the first generation of air conditioning is fixed frequency air conditioning, the second generation of air conditioning is variable frequency air conditioning, and the third generation of air conditioning is fresh air conditioning. Fresh air conditioning can solve consumers' demand for smart health.
Not only is it the early introduction of new products, TCL air conditioning has also achieved a leading position in fresh air technology, becoming the forerunner of fresh air conditioning with a large fresh air volume. TCL Air Conditioning's self-developed "Research and Application of Large Fresh Air Volume High Comfort Fresh Air Conditioning Technology Based on Air Quality Intelligent Control" was rated as "International Leader", which has become a milestone in the layout of the fresh air track. TCL Air Conditioning also launched the TCL Fresh Air Air Conditioning Small Blue Wing II equipped with this advanced technology, which hangs up to achieve 60 m/h fresh air volume without secondary wall punching, which can create a comfortable, healthy and standard air environment for the family bedroom; The cabinet machine achieves 200m/h fresh air volume, which can meet the needs of fresh air in the whole house of the family.
It is not difficult to see that TCL air conditioning not only promotes the entire industry to enter the third generation of air conditioning more quickly, but also successfully leads the trend of large fresh air conditioning. As a popularizer of a new generation of air conditioning, TCL air conditioning has the responsibility to break through innovation and promote technological innovation and innovation in the industry.
Chen Shaolin also said, "Fresh air conditioning is not only the product strategy of TCL air conditioning, but also the brand strategy. And said: "In the next five years, the Chinese market will no longer sell air conditioners without fresh air functions, and by vigorously promoting the popularity of fresh air conditioners, promote the progress of the air conditioning industry, contribute to the development of the industry, and create a healthy and comfortable quality of life for consumers." ”
From clarifying the lack of innovation in the air conditioning industry, to insight into the general trend of fresh air, layout of fresh air tracks, and then to two fresh air technologies rated as "international leading", when the entire industry is still exploring the field of fresh air, TCL air conditioning has entered a full-scale outbreak period, especially in terms of large fresh air volume, it is more than one position ahead of its peers, becoming the forerunner of large fresh air volume fresh air conditioning. More importantly, "no longer produce non-fresh air conditioners in the next five years" is like a thunderclap, which provides a model for breaking through the current dilemma of the industry and also clarifies the direction for the future development of the industry.