In recent years, women seem to have become an important track for major manufacturers to increase their weight, and large manufacturers led by Tencent and NetEase have entered the game in an attempt to tap greater potential from this track.
Although there are many manufacturers in the game, most of the women on the market have chosen to play in love, dressup, and cultivation to products, and some products have become the leaders of the play track, and they want to innovate and break the game on these mature frameworks, at least not simple.
However, the recently opened female product seems to want to jump out of these existing play frameworks and explore more possibilities in this market, and "Dream Building", which recently concluded a new round of testing, is one of them.
Judging from the introduction of the game, compared with the "love drama", "Dream Building" is more like a "group portrait drama". At present, the number of player reservations for the game on the TapTap platform has also exceeded 230,000, and the expected score is 9.0 points, and the expectation score on the Good Game Fast Explosion platform is also as high as 9.6 points.
In the process of experiencing this product, it can be clearly felt that the "group portrait drama" has a new attempt to shape the character and the relationship between the characters. Although the beta version of the game still has a lot to optimize, players still scored a good rating of 8.5.
Or in a way, this attention and rating is not so much a recognition of the "Dream Mansion" product itself by players, but rather their expectations for the "group drama" gameplay to start trying new ideas in the market for women.
01
A stage with "no protagonist"
According to the common female-oriented game framework, the main plot of the game mostly revolves around the player's corresponding "heroine perspective". If the game is regarded as a "stage", then the player's role is undoubtedly the "protagonist".
Most of the time, the main characters in the game, whether it is the plot design or actual action, will be player-centric, and the promotion of the main plot, even the route of which character to use as the main line, is mostly based on the player's personal choices.
However, the "group portrait drama", which has been diluted to a certain extent for these two main settings, does not seem to have a "protagonist", but after connecting the plot and relationship between the characters through the "third person vision", without pursuing a "sense of substitution", the player can also fully feel the personal charm of each character in the experience.
And the relationship between the characters and the characters wants to have a good and reasonable preparation, obviously inseparable from a reasonable story background. For example, "Dream Building" chose a stage with a suspenseful color.
The game takes place in a modern city where unidentified murders often occur, and the player is an intervener from a high-dimensional world, "borrowing" the body of the landlord character to take over the management of the mansion involving the gray forces. As more clues are discovered, the reason for the case gradually points to the forces involved in the mansion, as well as several tenants with different identities and secrets.
Under this design idea, the relationship network built between the character and the character is not completely directed at the player, and the relationship between the player and the character is out of bound, and the character itself becomes an independent existence.
In such a setting background, each character is connected by a clue to each other, the player can even re-understand each character from the perspective of "third person", and a suspenseful story stage can also provide a broader space for the shaping of the character itself.
02
An emotional experience of "multi-perspective transformation"
Of course, building the stage is only the first step in the development of the story, and the interpretation of the characters on the stage is the highlight of the spotlight.
According to the past convention, due to the need to choose between several characters in the past women's game, the relationship between the characters except the heroine is usually not very deep. However, in the "group portrait drama", the construction of character relationships is more complex and deep, and the interaction and relationship between each character will even bring variables to the plot.
Based on this feature, "Dream Building" has made a new attempt at character relationships. There will be a lot of interaction between the characters in the mansion, and they will even use their own interpersonal relationships to involve all the forces in the story as the plot progresses.
For example, the appearance of the character "Ye Xinglang" in the game is pulled out by his hair small "Lu Ze", and the hidden forces behind the two will not even surface until the late stage of the main line.
In the process of advancing the main line, the player's choice can also allow him to stand in the perspective of other characters to unfold the plot, thus showing the charm of the characters. For example, from the perspective of the amateur painter "Min Yu", the attitude of "Aijia" from the class to the professional skills and creation of painting has been demonstrated, which cannot be seen from the perspective of the player alone.
The change of perspective makes each character's choice in the face of different people and things have a more reasonable explanation, and the personality of the character has been further displayed and become more vivid.
Through multi-angle human design, the final feedback is fed back to the character image itself, and the construction of multiple relationships between the characters also brings a broader emotional experience to the game as a whole.
It is not difficult to find that in fact, the "group portrait drama" directs the core experience of the game to the plot and the characters themselves. This attempt to break away from the old framework and weaken the sense of love during the play process undoubtedly brings players a good new experience.
Players' recognition of the game on the platform also seems to confirm the possibility of this change. The attempt to seize the differentiation of emotional types and subject matter content to break through is not only "Dream Building", but also what many big factories are also doing.
03
The transformation of "women to" has quietly begun
At the end of last year, NetEase's newly launched "Absolute Interpretation" and Tencent's "Brilliant Star Journey" launched at the beginning of this year both took the entertainment industry as the background theme, and shifted the focus of the experience to "engaging in business" to a certain extent by weakening the romantic relationship and integrating various lightweight gameplay.
"The Moon of the Heart of Hua Yi Shan" in the morning and evening light year is based on the difference in style of the Guofeng Academy, emphasizing the power strategy within the plot, and even making a difference in the plot of the male and female double lines.
Whether it is Dream Building Mansion, which expands on character shaping and emotional content, or Absolute Interpretation and Brilliant Star Path, which work personal development planning, to a certain extent, the category boundaries of female orientation have been expanded, trying to jump out of the fixed framework of categories to try more possibilities.
Such a design not only breaks the usual rules of women's games in the past, but also after leaving the inherent labels of "love" and "dressup", women's games have gradually become more diversified, and there have been more explorations in the expansion of themes and the integration of gameplay. But in the huge female market, there is still a long way to go in dealing with the conflict of needs between different players.
The curtain of transformation has been quietly opened, and there are still many opportunities in this track with good potential. As for what kind of changes women will see in the future of the track, it is also worth continuing to look forward to.