On March 9, netizens found that the "Lang Stomach Immortal" with 35 million fans had been renamed "You Fu", and all the content of Teacher Lang had been emptied, leaving only the video of the founder You Fu accusing Lang Stomach Xian and Xiao Lan in the past two days, as well as a live broadcast trailer yesterday.
In fact, we also talked yesterday, You Shu yesterday live debut is to collect the name of the account and the future account of the operation direction, and last night live broadcast, the highest popularity of up to more than 90,000, many netizens brush gifts, was rejected by You, in the live broadcast, You Shu talked about their own to come out of the broker, do some things for everyone, get the support and recognition of many netizens.
It is not difficult to see from the account status that although Teacher Lang has been gone for several months, the account has been stopped, but the fans are still more than 35 million, which should also be the reason why the founder You Shu chose to go from behind the scenes to the front of the stage, which is also the biggest confidence of You Shu.
This time, you can say that you have brought a textbook-level public relations crisis handling method to many public relations companies. Just a few videos and a live broadcast, it has revitalized this account with a very strong personal IP attribute, as we all know, such an account with a personal attribute IP, once the master is gone, basically the impact will be great.
However, You Shu is to play a bad card out of the king bomb, first to the majority of netizens to explain clearly what happened, let themselves have a fire overnight, and then, interact with the majority of netizens, collect netizens' opinions, complete the name change, and empty all the content of The Wave Teacher, revitalize this account, have to admire the ability of You Shu, of course, others can push out an IP, or there are a few brushes.
In fact, there are many examples of such as the Internet celebrity circle, before, once Zhu broke up with his team director Zhang Ce, Zhang Ce once again set fire to several IPs, and Zhu Yi's video went downhill, so it is not easy to say, whether it is the team that has achieved the talent, or the talent has achieved the team, it should complement each other, but after the talent flies alone, and then wants to return to the peak, unless it is a better team than before, it is not easy to return to the peak.
In any case, since You Shu has chosen to replace lang stomach immortals and hold yourself, whether you can bring this new IP to the fire, we still continue to pay attention to it.